At a Glance
- Tasks: Lead consumer growth strategy, focusing on acquisition, retention, and loyalty across all channels.
- Company: Join NEOM Wellbeing, a B Corp certified business dedicated to enhancing community wellbeing.
- Benefits: Enjoy 25 days holiday, birthday off, free products, and enhanced healthcare coverage.
- Other info: Inclusive workplace welcoming diverse backgrounds and experiences.
- Why this job: Make a real impact in a purpose-driven company that values genuine relationships.
- Qualifications: 8+ years in consumer growth or digital marketing with strong leadership skills.
The predicted salary is between 80000 - 100000 £ per year.
Description
The Role
NEOM is on a mission to supercharge the world's wellbeing, and our customers are at the heart of it.
We're looking for a Head of Consumer Growth, based in London, to own how we find them, keep them, and grow with them.
This is a rare end-to-end brief: acquisition, retention, loyalty, lifetime value and consumer insight, across every territory and channel.
You'll set the strategy for recruiting the right customers, turning first purchases into lasting relationships, and building loyalty that compounds all grounded in a genuine understanding of who our customers are and what they need.
You'll lead and develop a high-performing team, sit within our Digital function reporting to the Digital Director, and partner closely with the Head of e Commerce to deliver ambitious commercial targets.
Why NEOM Wellbeing?
We are proud to have been recognised by The Sunday Times as one of the Best Places to Work two years running, and it is something we work hard to deserve.
NEOM Wellbeing is a B Corp certified business on a mission to supercharge the wellbeing of our communities and our planet with 100% natural fragrances, and we bring that same energy to looking after our own people.
Alongside a monthly product allowance and generous staff discount, we offer enhanced healthcare coverage, extra wellbeing days, your birthday off, time to volunteer, and enhanced maternity entitlement.
We are a business with real purpose, genuine values, and a team that lives them.
If you are a Good Egg who will Challenge the Status Quo and knows that Attitude is Everything, we would love to hear from you.
At NEOM Wellbeing, we believe the best teams reflect the world around them.
We're committed to building an inclusive workplace where everyone belongs, and we welcome applications from people of all backgrounds, identities, and experiences.
NEOM Wellbeing is an equal opportunities employer.
What You Will Do
- Own the multi-year consumer growth strategy across acquisition, retention, reactivation, loyalty and LTV, aligned to the wider Digital and commercial plan, with KPIs and measurement frameworks built in throughout.
- Lead paid media and affiliates strategy, setting budget splits and CAC/ROAS efficiency targets across Meta, Google, Tik Tok and Pinterest, and managing the in-house team and any agency relationships.
- Own Tik Tok Shop operations and the organic search agency relationship, extending remit into AEO and GEO as search behaviour evolves.
- Lead CRM and lifecycle marketing, overseeing the CRM team to deliver personalised customer journeys across email, SMS, push and direct mail that drive retention and repeat purchase.
- Own the loyalty programme, from proposition development through to roadmap, testing and ongoing optimisation for engagement and LTV.
- Own customer insight and research, turning quant and qual findings into commercial recommendations and maintaining a single, well-governed view of the customer.
- Own the Consumer Growth P&L, managing budget and ROI and partnering with Finance and Digital leadership on customer and commercial forecasts.
- Lead and develop the team across paid media and CRM, setting priorities and quality standards.
Requirements
- 8+ years' experience in consumer growth, CRM, retention or digital marketing leadership within a consumer brand, such as Beauty, Wellness, Lifestyle, Fragrance or adjacent, with a track record of driving LTV, retention and loyalty performance at scale.
- Strong strategic and analytical mindset, comfortable translating data into commercial decisions, with the commercial fluency to own a P&L.
- Extensive experience managing paid media at scale (Meta, Google, Tik Tok, Pinterest), including transitioning between agency and in house delivery, and running affiliate programmes.
- Strong working knowledge of CRM platforms (Klaviyo, Dotdigital, Bloomreach, Salesforce Marketing Cloud or similar), CDPs and loyalty technology.
- A confident people leader, experienced in building and developing high performing teams, with the stakeholder management skills to influence at senior and board level.
- Experience with influencer platforms such as Tano. ai, and a knack for turning emerging trends into content briefs that deliver measurable growth (desirable).
- Experience working across international or multi market customer strategies (desirable).
- Experience building or evolving a loyalty programme from the ground up (desirable).
- Good knowledge of privacy and data regulation, including GDPR and CCPA (desirable).
- Degree level education or an equivalent professional qualification (desirable).
Benefits
- TIME TO CHILL - 25 days holiday plus bank holidays
- BIRTHDAY TREAT - time off on your birthday
- WELLBEING TIME– take time off to recharge and reset
- NEOM GOODIES - a free NEOM product each month plus staff discount for you to enjoy
- HEALTH CARE - cash back plans, outpatient cover, GP consultations, therapies, and Mental Health Support.
- DO GOOD, FEEL GOOD - time off for you to volunteer plus support for any personal fundraising efforts too
- Apply Now
If this sounds like you, we'd love to hear from you. Apply below and come join the Brand & Social team at NEOM Wellbeing.
Head of Consumer Growth in London employer: NEOM Wellbeing
At NEOM Wellbeing, we pride ourselves on being an exceptional employer that fosters creativity and personal growth. Our vibrant work culture encourages collaboration and innovation, providing ample opportunities for professional development in the heart of London or the picturesque setting of Harrogate. Join us to make a meaningful impact through your passion for social media, while enjoying a supportive environment that values wellbeing and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Consumer Growth in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NEOM Wellbeing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NEOM Wellbeing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NEOM Wellbeing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NEOM Wellbeing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Consumer Growth in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NEOM Wellbeing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NEOM Wellbeing:Show us that you’ve done your homework! In your application, briefly mention what you admire about NEOM Wellbeing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NEOM Wellbeing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NEOM Wellbeing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NEOM Wellbeing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
