Head of Consumer Growth in London

NEOM is on a mission to supercharge the world's wellbeing, and our customers are at the heart of it. We're looking for a Head of Consumer Growth, based in London, to own how we find them, keep them, and grow with them. This is a rare end-to-end brief: acquisition, retention, loyalty, lifetime value and consumer insight, across every territory and channel.

You will set the strategy for recruiting the right customers, turning first purchases into lasting relationships, and building loyalty that compounds, all grounded in a genuine understanding of who our customers are and what they need. You will lead and develop a high-performing team, sit within our Digital function reporting to the Digital Director, and partner closely with the Head of eCommerce to deliver ambitious commercial targets.

We are proud to have been recognised by The Sunday Times as one of the Best Places to Work two years running. NEOM Wellbeing is a B Corp certified business on a mission to supercharge the wellbeing of our communities and our planet with 100% natural fragrances, and we bring that same energy to looking after our own people. Alongside a monthly product allowance and generous staff discount, we offer enhanced healthcare coverage, extra wellbeing days, your birthday off, time to volunteer, and enhanced maternity entitlement. We are a business with real purpose, genuine values, and a team that lives them.

If you are a Good Egg who will Challenge the Status Quo and knows that Attitude is Everything, we would love to hear from you. At NEOM Wellbeing, we believe the best teams reflect the world around them. We're committed to building an inclusive workplace where everyone belongs, and we welcome applications from people of all backgrounds, identities, and experiences. NEOM Wellbeing is an equal opportunities employer.

What You Will Do:

• Own the multi-year consumer growth strategy across acquisition, retention, reactivation, loyalty and LTV, aligned to the wider Digital and commercial plan, with KPIs and measurement frameworks built in throughout.
• Lead paid media and affiliates strategy, setting budget splits and CAC/ROAS efficiency targets across Meta, Google, TikTok and Pinterest, and managing the in-house team and any agency relationships.
• Own TikTok Shop operations and the organic search agency relationship, extending remit into AEO and GEO as search behaviour evolves.
• Lead CRM and lifecycle marketing, overseeing the CRM team to deliver personalised customer journeys across email, SMS, push and direct mail that drive retention and repeat purchase.
• Own the loyalty programme, from proposition development through to roadmap, testing and ongoing optimisation for engagement and LTV.
• Own customer insight and research, turning quant and qual findings into commercial recommendations and maintaining a single, well-governed view of the customer.
• Own the Consumer Growth P&L, managing budget and ROI and partnering with Finance and Digital leadership on customer and commercial forecasts.
• Lead and develop the team across paid media and CRM, setting priorities and quality standards.

Experience Required:

• 8+ years' experience in consumer growth, CRM, retention or digital marketing leadership within a consumer brand, such as Beauty, Wellness, Lifestyle, Fragrance or adjacent, with a track record of driving LTV, retention and loyalty performance at scale.
• Strong strategic and analytical mindset, comfortable translating data into commercial decisions, with the commercial fluency to own a P&L.
• Extensive experience managing paid media at scale (Meta, Google, TikTok, Pinterest), including transitioning between agency and in house delivery, and running affiliate programmes.
• Strong working knowledge of CRM platforms (Klaviyo, Dotdigital, Bloomreach, Salesforce Marketing Cloud or similar), CDPs and loyalty technology.
• A confident people leader, experienced in building and developing high performing teams, with the stakeholder management skills to influence at senior and board level.
• Experience with influencer platforms such as Tano.ai, and a knack for turning emerging trends into content briefs that deliver measurable growth (desirable).
• Experience working across international or multi market customer strategies (desirable).
• Experience building or evolving a loyalty programme from the ground up (desirable).
• Good knowledge of privacy and data regulation, including GDPR and CCPA (desirable).
• Degree level education or an equivalent professional qualification (desirable).

TIME TO CHILL - 25 days holiday plus