At a Glance
- Tasks: Lead creative strategies to inspire customers and solve complex marketing challenges.
- Company: Join Wise, a fast-growing startup revolutionising international money solutions.
- Benefits: Flat structure, autonomy, and the chance to make a real impact.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Be part of a talented team that breaks new ground in customer engagement.
- Qualifications: Proven experience in creative strategy and strong collaboration skills.
The predicted salary is between 63000 - 77000 £ per year.
At Wise, we build and launch truly amazing products designed to give our customers smart & impactful solutions to their international money challenges. But creating ground-breaking products is only half the battle - we need everyone to know about them, understand them, and feel genuinely inspired to use them. As a Senior Strategist, you will have strong creative judgement to help our target audience understand how Wise solves their international money problems. You will make sense of complex marketing & business problems, bringing together business priorities with customer & market insights to identify where creative can support business growth. You will write excellent, focused & inspiring creative briefs, and work closely with creative teams to deliver campaigns spanning channels such as Paid Social, Paid Display, Audio and more from idea to final execution.
What you’ll be doing:
- Bring clarity to complex marketing problems: Work with product, marketing and regional teams to unpack broad or ambiguous challenges. Ask the right questions, connect the available evidence and establish priorities, defining the problem we need to solve and the role creative can play.
- Find the insight that unlocks the creative: Bring together customer research, market context and performance learnings to identify the motivations, tensions and barriers our communications need to address. Turn these into a clear strategic direction and the change we want to make.
- Write creative briefs that inspire great work: Translate customer & market insights, and creative performance insights into focused, compelling creative briefs with clear objectives, audience insight and proposition. Giving creative teams a clear & inspiring starting point from which to develop bold, distinctive ideas.
- Raise the quality of the work through creative critique: Assess creative concepts and executions against creative briefs - ensuring alignment to insights, and market priorities. Articulate what’s working, what isn’t and why, giving specific, constructive feedback that improves the work while preserving the strength of the idea.
- Reinvent & own customer comms: Lead the strategic direction and storytelling of our quarterly "Mission Update" customer comms - turning company & product updates from functional comms into bold, engaging & memorable moments for our customers.
- Connect data to creative impact: Interpret channel performance data across media channels into clear creative recommendations on what to test, refine, or scale, ensuring every creative asset drives measurable results.
What you’ll bring to the role:
- A proven track record in creative strategy, alongside broader marketing experience. You understand how customer needs, product messaging, media placement and commercial objectives come together, and can apply that to defined creative projects.
- A knack for turning functional product messaging into fun, engaging narratives that will get customers using our products.
- Strong creative judgement and an excellent ability to critique work. You can explain why an idea or execution will connect with its audience and deliver on the brief, identify where it falls short, and give actionable feedback grounded in strategy.
- Comfortable interpreting channel performance metrics (i.e. CTR / CPA / conversion ... etc) to understand which creative narratives resonate best, and iterating for maximum impact.
- Excellent collaboration and influencing skills, with the ability to unite product, creative, and performance media teams around bold creative ideas.
- A self-starter attitude - comfortable identifying comms gaps & pushing initiatives through to completion.
- The ability to thrive in a dynamic, fast-moving environment.
What’s in it for you?
You’ll be part of a team of exceptionally talented marketers who consistently break new ground in the way they engage customers. Within Wise we operate in a flat structure, you’ll be in charge of your own workload and focus areas, giving you the chance to have a huge impact in one of the UK’s fastest growing & most successful startups.
Senior Creative Strategist Wise London, GB 2d ago check more → employer: Neobankbeat
Wise is an exceptional employer that fosters a dynamic and inclusive work culture, perfect for those looking to make a significant impact in the fintech industry. With a strong emphasis on employee growth and development, we offer ample opportunities for professional advancement while working alongside talented individuals in a fast-paced environment. Our commitment to innovation and compliance ensures that you will be at the forefront of accounting practices, making your role both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Creative Strategist Wise London, GB 2d ago check more →
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Neobankbeat and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Neobankbeat are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Neobankbeat on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Neobankbeat. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Creative Strategist Wise London, GB 2d ago check more →
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Neobankbeat. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Neobankbeat:Show us that you’ve done your homework! In your application, briefly mention what you admire about Neobankbeat’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Neobankbeat
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Neobankbeat will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Neobankbeat, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
