At a Glance
- Tasks: Lead the strategy and vision for our global Membership Plans, optimising the subscription experience.
- Company: Join Tide, a rapidly growing fintech transforming small business banking.
- Benefits: Enjoy competitive pay, generous leave, health insurance, and professional development opportunities.
- Other info: Flexible work environment with a commitment to diversity and inclusion.
- Why this job: Shape the future of subscriptions while making a real impact on SMEs worldwide.
- Qualifications: 10+ years in product management with a focus on subscriptions and strong analytical skills.
The predicted salary is between 90000 - 110000 £ per year.
At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.
Tide facts
- Tide is available for UK, Indian, German and French SMEs
- Over 2 million members globally and rapidly growing
- Over $300 million raised in funding
- 3,000 Tideans globally
- Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
- We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg
THE ROLE
You are an experienced Product Leader—strategic, analytical, and customer-focused with strong problem solving skills and a commercial mindset. You will own Membership Plans and the wider Subscriptions platform across multiple markets, shaping how we structure, price, and deliver value to our members as Tide scales. This role is central to defining the future of our subscription offering, ensuring it is flexible, competitive, and aligned to member needs. Working closely with cross-functional teams, you will optimise the end-to-end subscription experience. This includes defining and refining membership tiers, benefits, and pricing models, while ensuring seamless lifecycle management—from sign-up and upgrades through to renewals, downgrades, and cancellations.
You will join the Member Engagement Marketing (MEM) product group, responsible for driving engagement, retention, and long-term member value. Membership Plans sit at the heart of this mission, ensuring members clearly understand and experience the value of their Tide membership. You will collaborate closely with Billing, Payments, Marketing, Data, Finance, Engineering, and Design to deliver a frictionless, transparent, and engaging subscription journey.
As Head of Product for Membership Plans, you will:
- Own the strategy, vision, and roadmap for our global Membership Plans, delivering a high-quality, scalable member experience.
- Define, evolve, and optimise subscription tiers, benefits, and pricing, using customer insight and data to drive impact.
- Lead end-to-end product delivery, from discovery through execution, across the full subscription lifecycle.
- Partner cross-functionally to deliver measurable business outcomes, aligned to company OKRs and growth priorities.
- Champion best-in-class user experience, ensuring clarity, transparency, and consistency across all membership touchpoints.
- Mentor and support Product Managers as the team scales.
- Leverage qualitative and quantitative insights to improve retention and long-term member value.
WHAT WE ARE LOOKING FOR
- 10+ years of product management experience, with proven ownership of subscription, membership, or product-led growth initiatives.
- Strong analytical and commercial capability, with experience defining KPIs/OKRs and driving revenue- and retention-focused outcomes.
- Excellent cross-functional leadership, with the ability to influence senior stakeholders across technical and commercial teams.
- A customer-first, outcome-driven mindset, focused on delivering meaningful, high-impact member experiences.
- Comfort operating in ambiguous, fast-scaling environments, translating complexity into clear priorities and execution plans.
- Clear, confident communicator, able to articulate product vision and trade-offs to diverse audiences.
- Experience building scalable, global products, with awareness of local market and regulatory considerations.
WHAT YOU’LL GET IN RETURN
- Competitive Compensation - Competitive salary and share options.
- Time Off – Generous annual leave on top of bank holidays.
- Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey.
- Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide.
- Access to salary sacrifice benefits – like Nursery (could save up to 47% on fees!) and Cycle to Work discounts.
- Health Insurance – Comprehensive Private family insurance plan.
- Life Accident Cover – Comprehensive accidental and life insurance protection.
- Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops.
- Retirement Planning – Build your retirement fund faster with Tide’s pension scheme on eligible earnings.
- Volunteering Development Days – Paid days annually for volunteering or personal growth.
- Learning Development – Annual budget for books, courses, coaching, and more.
- WOO (Work Outside the Office) – Work from abroad for up to 90 days annually.
- Home Office Setup – Contribution towards setting up your home office.
- Laptop Ownership – Keep your old laptop and get a new one when it’s time for a replacement.
- Snacks Meals – Daily breakfast spread with all-day coffee, tea, and juices.
TIDEAN WAYS OF WORKING
At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.
TIDE IS A PLACE FOR EVERYONE
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard. At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.
Disclaimer
It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that Tide does not charge any fees at any stage of the recruitment process. All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel. Communication from Tide will only come from an official @tide.co email address. Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf. If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately. Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process. Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy. Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.
Head of Product - Subscriptions Tide United Kingdom check more → in London employer: Neobankbeat
Wise is an exceptional employer that fosters a dynamic and inclusive work culture, perfect for those looking to make a significant impact in the fintech industry. With a strong emphasis on employee growth and development, we offer ample opportunities for professional advancement while working alongside talented individuals in a fast-paced environment. Our commitment to innovation and compliance ensures that you will be at the forefront of accounting practices, making your role both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product - Subscriptions Tide United Kingdom check more → in London
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Neobankbeat!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Neobankbeat would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Neobankbeat through your school's career services!
We think you need these skills to ace Head of Product - Subscriptions Tide United Kingdom check more → in London
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Head of Product - Subscriptions Tide United Kingdom check more →, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Head of Product - Subscriptions Tide United Kingdom check more → position at Neobankbeat. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Neobankbeat
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
