At a Glance
- Tasks: Shape marketing strategies for innovative data solutions and engage with diverse industries.
- Company: Join Neo4j, the leading graph intelligence platform transforming data into actionable insights.
- Benefits: Enjoy remote work flexibility, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with a dynamic international team and drive meaningful change in data analytics.
- Why this job: Make a real impact by helping organisations tackle complex challenges in financial crime and intelligence.
- Qualifications: 5+ years in B2B tech marketing with strong skills in positioning and sales enablement.
The predicted salary is between 63000 - 77000 £ per year.
Remote: EMEA
About Neo4j:
Neo4j is the graph intelligence platform that transforms data into knowledge to power the next generation of intelligent applications and AI systems. It includes enterprise-ready knowledge graphs for accurate, explainable, and governed AI; the most comprehensive, trusted, and easy-to-deploy graph capabilities across any environment and data source; and an unmatched ecosystem trusted by 84 of the Fortune 100 and supported by the world’s largest graph community.
Our Vision:
At Neo4j, we have always strived to help the world make sense of data. As business, society and knowledge become increasingly connected, our technology promotes innovation by helping organizations to find and understand data relationships. We created, drive and lead the graph database category, and we’re disrupting how organizations leverage their data to innovate and stay competitive.
Job Location: UK, Czechia or Spain (Remote, with some travel)
Reporting To: Marketing Director, Neo4j GraphAware
Why apply?
At Neo4j GraphAware, we help organisations make sense of complex data to uncover hidden relationships, investigate risk, and make better decisions. Our solutions support customers tackling some of the most demanding challenges in financial crime, intelligence analysis, and other mission-critical environments. Following GraphAware's acquisition by Neo4j, we're entering an exciting new phase of growth. Combining GraphAware's specialist technology and industry expertise with Neo4j's global reach creates a significant opportunity to bring our solutions to new customers and markets.
Your mission:
As Solutions Marketing Manager, you'll be responsible for understanding our customers, markets, and technology, and turning that knowledge into compelling positioning, messaging, and sales enablement assets that help us win business. This is a product marketing role focused on industry solutions rather than individual products. Your initial focus will be on our Financial Crime Intelligence solution, helping financial institutions detect complex risks and investigate financial crime. Over time, you'll have the opportunity to work across other solutions, industries, and customer segments.
Key responsibilities:
- Customer and market understanding: Develop an understanding of our target industries, customers, and use cases. Research customer challenges, industry trends, and buying behaviors to identify target segments, develop ideal customer profiles and buyer personas, and inform our go-to-market strategy.
- Positioning and messaging: Own the positioning and messaging for our solutions, translating complex technical capabilities into clear customer value propositions. Develop messaging frameworks, use-case narratives, proof points, and persona-specific messaging, ensuring consistency across sales materials, campaigns, web pages, and other customer touchpoints.
- Sales enablement: Equip our sales teams with the knowledge and assets they need to identify opportunities, engage prospects, and win business. Develop pitch decks, solution overviews, discovery and qualification guides, objection handling, competitive battle-cards, and demo narratives.
- Competitive intelligence and customer evidence: Work with Neo4j's competitive intelligence function to develop clear differentiation and practical field guidance. Collaborate with Sales, Customer Advocacy, and Content teams to identify and develop compelling customer stories and proof points that demonstrate our value.
- Go-to-market campaigns and launches: Shape solution launches and marketing campaigns by defining target audiences, customer challenges, messaging, value propositions, and content requirements. Partner with Demand Generation, Content, and Regional Marketing teams to ensure campaigns resonate with customers and support our commercial objectives.
- Thought leadership and solution content: Develop compelling points of view on industry challenges, market trends, and emerging technologies that establish our expertise and differentiate our approach. Research and draft thought leadership articles, positioning content, and other written materials, working with our Solutions Content Writer to refine and publish them. Help shape the messaging and content of our solution landing pages.
Profile we have in mind:
We're looking for a commercially-minded marketer who enjoys understanding complex technology and finding ways to communicate value clearly. You should be equally comfortable developing a positioning strategy, collaborating with technical specialists, and helping a salesperson prepare for an important customer conversation.
Essential background & experience:
- B2B technology marketing: 5+ years of experience in B2B technology marketing, including at least 3 years in product marketing, solutions marketing, or a closely related role. Ideally, you'll have worked with enterprise software, financial services technology, data platforms, analytics, or similarly complex solutions.
- Positioning and messaging: Proven experience translating complex technical capabilities and customer challenges into clear, compelling, and differentiated value propositions.
- Sales enablement: A track record of creating practical sales materials and enablement resources that help commercial teams engage customers and win business.
- Commercial understanding: A good understanding of enterprise sales cycles, buying groups, customer decision-making, and how marketing can influence pipeline and revenue.
- Market and competitive research: The ability to research customers, industries, competitors, and emerging trends, and translate your findings into actionable marketing and commercial recommendations.
- Communication: Excellent writing and verbal communication skills. You can simplify complex topics, ask good questions, and communicate your ideas clearly to different audiences.
- Curiosity, adaptability, and continuous improvement: You enjoy learning about unfamiliar industries, getting to grips with new technologies, and finding better ways of working. You're confident experimenting with AI tools and automation to improve your productivity and the effectiveness of the wider team.
- Strategic thinking with hands-on execution: You're comfortable thinking about the bigger picture, but equally happy rolling up your sleeves to create a pitch deck, refine a message, or solve a practical problem.
- Ownership and independence: You're proactive, organised, and comfortable managing competing priorities, making informed decisions, and driving work forward with autonomy.
- Collaboration and influence: You're a team player who can build productive relationships across functions and geographies, influence without direct authority, and bring people together around a shared objective.
Nice to have:
- Experience marketing technology solutions to financial crime, fraud, AML, compliance, or risk management teams.
- Experience with public sector, government, defence, or law enforcement markets.
- Familiarity with enterprise data technologies, graph databases, advanced analytics, or AI.
- Familiarity with common marketing and sales platforms, such as Salesforce, Marketo, WordPress, web analytics tools, and sales intelligence platforms like Gong. Experience with equivalent tools is equally welcome.
What we offer:
- High-impact role: Help shape the go-to-market strategy for a growing portfolio of industry solutions, with the backing and reach of Neo4j.
- Ownership and autonomy: Take responsibility for your areas of work, influence strategic decisions, and have the freedom to turn ideas into action.
- Interesting challenges: Work with advanced technology and customers solving complex, meaningful problems across financial crime, intelligence analysis, and other mission-critical environments.
- Collaborative international team: Work alongside experienced colleagues across Product, Sales, Marketing, and Engineering in a supportive, highly collaborative environment.
Why Join Neo4j?
Neo4j is, without question, the most popular graph intelligence platform in the world. We have customers in every industry globally, and our products are a proven product/market fit. Joining our team is an opportunity to shape the future of data and analytics.
Research shows that members of underrepresented communities are less likely to apply for jobs when they don’t meet all the qualifications. If this is part of the reason you hesitate to apply, we’d encourage you to reconsider and give us the opportunity to review your application. At Neo4j, we are committed to building awareness and helping to improve these issues. One of our central objectives is to provide an inclusive, diverse, and equitable workplace for everyone to develop their potential and have a positive, career-defining experience. We look forward to receiving your application.
Product Marketing Manager - GraphAware Solutions in London employer: Neo4J
At Neo4j, we pride ourselves on being a leading employer in the tech industry, offering a vibrant work culture that fosters innovation and collaboration. Our London-based team is dedicated to pushing the boundaries of graph intelligence, providing employees with unique opportunities for professional growth and development while working on groundbreaking projects like the Aurendil database. With a commitment to inclusivity and a strong sense of community, joining Neo4j means becoming part of a dynamic environment where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - GraphAware Solutions in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Neo4J and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Neo4J are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Neo4J on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Neo4J. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager - GraphAware Solutions in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Neo4J. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Neo4J:Show us that you’ve done your homework! In your application, briefly mention what you admire about Neo4J’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Neo4J
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Neo4J will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Neo4J, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
