At a Glance
- Tasks: Lead product marketing strategies to attract and engage new members in preventative healthcare.
- Company: Neko Health is revolutionising preventative care with innovative technology and a mission-driven approach.
- Benefits: Competitive salary, inclusive culture, and the chance to make a real impact on health.
- Other info: Be part of a dynamic team focused on building a healthier future.
- Why this job: Join a pioneering team and help shape the future of healthcare for everyone.
- Qualifications: 5-7 years in product marketing, strong writing skills, and a passion for healthtech.
The predicted salary is between 130000 - 150000 € per year.
Mission Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear. In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It’s a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives.
Role Purpose
This role sits at the heart of Neko’s growth engine. As Product Marketing Lead, Acquisition & Activation, you will own how Neko communicates its proposition from the first touchpoint a prospective member has with us, through to the decision to book. You will report to the Product Marketing Lead and work across product, demand, CRM and clinical teams to translate Neko’s offering into narratives that make proactive healthcare feel urgent, accessible, and worth it. This is a foundational role: you will be part of the early Product Marketing team, helping to build the function from the ground up and to shape how it operates.
What You’ll Deliver in the First 6–12 Months
- Build and own the prospective member messaging framework — the canonical source of product claims, proof points, and positioning across all acquisition channels.
- Own and iterate the content strategy for acquisition to ensure Neko’s proposition is clear and compelling at every entry point.
- Build a library of acquisition assets and channel-specific copy adapted to different member personas.
- Partner with brand and social on awareness campaigns — providing positioning inputs, copy review, and post‑campaign analysis.
- Develop robust research and reporting to enable continuous learning and improvement across the PMM function.
- Embed Medical/Legal/Regulatory review into all workflows, ensuring clinical accuracy and compliance before anything is published.
Requirements
- 5-7 years in product marketing or lifecycle marketing — ideally in consumer technology, healthtech, or a subscription/membership business.
- Genuine interest in the future of healthcare and the ability to move seamlessly between technical, medical, and consumer industry topics.
- Experience working in close collaboration with product teams.
- Track record of developing and owning messaging frameworks — not just supporting them.
- Familiarity with organic and paid acquisition channels, including how content and positioning interact across search and digital.
- Strong writer who can collaborate effectively with a copywriter to make clinical or technical information feel clear, actionable, and human for a general audience.
- Experience working within regulated or claim-sensitive environments is a plus (pharma, medtech, financial services).
- Familiarity with the US market preferred.
- AI tool fluency is essential.
About Titles At Neko
We use a simplified internal title framework that prioritises clarity over hierarchy, so internal titles may differ from market‑facing role titles. Scope, impact and level of the role are fully aligned and will be clearly discussed throughout the process.
Hiring Process
Candidates progress from application and structured screening through thoughtfully designed interviews culminating in a formal offer and final pre‑employment checks before joining the team.
Equal Opportunity & Inclusion Statement
Neko Health is committed to inclusive hiring and member‑first care. We welcome candidates from all backgrounds and encourage you to request reasonable adjustments to support your application.
Compensation Range: $162K - $180K
Product Marketing Lead (Acquisition & Activation) employer: Neko Health
At Neko, we are not just redefining healthcare; we are creating a culture that prioritises innovation, collaboration, and personal growth. As a Product Marketing Lead, you will be part of a dynamic team dedicated to making preventative care accessible, with ample opportunities for professional development in a supportive environment. Our commitment to inclusivity and employee well-being, combined with our mission-driven approach, makes Neko an exceptional place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead (Acquisition & Activation)
✨Tip Number 1
Get to know Neko inside out! Research their mission and values, and think about how your experience aligns with their goals. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn, and ask them about their experiences. This can give you insider info and might even lead to a referral, which can really boost your chances.
✨Tip Number 3
Prepare for interviews by practising common questions related to product marketing and healthcare. Think about specific examples from your past work that demonstrate your skills and how they relate to the role at Neko.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Neko team and contributing to their mission.
We think you need these skills to ace Product Marketing Lead (Acquisition & Activation)
Some tips for your application 🫡
Show Your Passion for Prevention:When you're writing your application, let your enthusiasm for preventative healthcare shine through. We want to see how much you care about making a difference in people's lives and how that aligns with our mission at Neko.
Tailor Your Messaging Framework:Make sure to highlight your experience in developing messaging frameworks. We’re looking for someone who can own this process, so share specific examples of how you've crafted compelling narratives in your previous roles.
Be Clear and Concise:In your application, clarity is key! We appreciate strong writing skills, so keep your language straightforward and engaging. Remember, we want to see how you can make complex information accessible to everyone.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Neko Health
✨Know Neko Inside Out
Before your interview, dive deep into Neko's mission and values. Understand how they redefine preventative care and what makes their approach unique. This will not only show your genuine interest but also help you articulate how your skills align with their goals.
✨Showcase Your Messaging Skills
Prepare examples of how you've developed and owned messaging frameworks in previous roles. Be ready to discuss specific strategies you've used to make complex information accessible and engaging, especially in regulated environments like healthtech.
✨Familiarise Yourself with Acquisition Channels
Brush up on both organic and paid acquisition channels. Think about how content and positioning play a role in these areas, and be prepared to share your insights on how you would approach Neko’s acquisition strategy.
✨Ask Thoughtful Questions
Prepare questions that demonstrate your understanding of the role and the company. Inquire about their current challenges in product marketing or how they measure success in acquisition and activation. This shows you're not just interested in the job, but also in contributing to their growth.
