At a Glance
- Tasks: Lead brand strategy to make Neko a household name in preventative health.
- Company: Join a pioneering health tech company transforming preventative care.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic, fast-paced environment with a focus on collaboration and creativity.
- Why this job: Shape a brand that genuinely impacts lives and promotes health.
- Qualifications: 15+ years in brand leadership with a passion for health and innovation.
The predicted salary is between 100000 - 150000 € per year.
MissionNeko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear. In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It's a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives.
Role Purpose: Neko has done something remarkable: thousands of scans completed, a waitlist of over 100,000 people, a product that genuinely changes lives and a growing body of proof to show for it. But word of mouth and an exceptional product can only take us so far. The next chapter needs a known brand and consistent demand - the kind that scales Neko from a phenomenon to a category leader - accessible, essential and iconic. As our Brand Leader you will set that vision, build the team, and make the calls that turn Neko into one of the world's most distinctive, fundamental and desired brands.
What You’ll Deliver in The First 6-12 Months:
- Define and launch Neko's global brand strategy and positioning - including visual identity system, tone of voice, and messaging architecture — ready to scale across Sweden, the UK, and the US.
- Work closely with the CMO, marketing, growth and product teams to ensure the brand narrative drives the funnel, carrying the same clarity and conviction through to search and performance marketing.
- Lead brand strategy for the New York market entry, approaching it with sensitivity to where that market is in its relationship with preventive health - whether familiar territory or somewhere we need to bring people with us.
- Identify the partnerships and collaborations that place Neko inside the spaces where our audience already invests in themselves, making the brand feel necessary and immediate.
- Build an ambassador and talent strategy around the right people - not just well-known, but credible, precise and genuinely aligned with what Neko stands for.
- Develop a social presence led by human stories: early detection moments told in the voices of the people they happened to, creating the conditions for organic advocacy that no paid campaign can replicate.
- Make icons of Neko's clinicians - putting real faces, real expertise, and real trust at the center of the brand in an era of wellness noise and misinformation.
- Build and hire the core brand team: brand leads, strategists, communications planners, content leads - the best people, brought together often enough to do their best work.
- Establish brand governance and a measurement framework - tracking awareness, consideration, and sentiment.
Requirements:
- 15+ years of brand leadership, with significant experience building or scaling brands at consumer-facing companies - ideally across health, consumer tech, or lifestyle.
- Proven ability to define brand positioning and translate it into creative work that earns genuine cultural gravity, not just recognition.
- Experience leading high-performing creative teams.
- Demonstrated track record of launching brands in new geographies, with the sensitivity to adapt to different markets and audiences.
- Regulatory savvy - knowing exactly where the boundaries of health communication sit and finding the creative opportunity within them, not around them.
- Exceptional strategic and creative judgment, with the ability to make confident calls on where the brand shows up, who it speaks to, and what it stands for - with full accountability to connect those calls to real business outcomes.
- Strong cross-functional collaborator, comfortable in a fast-moving, founder-led environment alongside Product, Clinical, and Growth teams.
- Genuine curiosity about health, science, and the role technology can play in improving human lives.
About titles at Neko: We use a simplified internal title framework that prioritises clarity over hierarchy, so internal titles may differ from market‑facing role titles. Scope, impact and level of the role are fully aligned and will be clearly discussed throughout the process.
Hiring Process: Candidates progress from application and structured screening through thoughtfully designed interviews culminating in a formal offer and final pre-employment checks before joining the team.
Equal Opportunity & Inclusion Statement: Neko Health is committed to inclusive hiring and member-first care. We welcome candidates from all backgrounds and encourage you to request reasonable adjustments to support your application.
Senior Director, Brand in London employer: Neko Health
At Neko, we are not just redefining preventive health; we are creating a culture that thrives on innovation, collaboration, and meaningful impact. As a Senior Director of Brand, you will join a passionate team dedicated to making preventative care accessible, with opportunities for personal and professional growth in a dynamic environment. Our commitment to inclusivity and employee well-being, combined with our mission-driven approach, makes Neko an exceptional employer for those looking to make a difference in the world of health.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director, Brand in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who are already working at Neko or similar companies. A friendly chat can open doors and give you insider info that could make all the difference.
✨Tip Number 2
Show off your passion for preventative health! When you get the chance to chat with potential employers, share your thoughts on how data-driven care can change lives. It’ll show them you’re not just looking for a job, but you genuinely care about their mission.
✨Tip Number 3
Prepare for interviews by diving deep into Neko’s brand and values. Know their products and how they impact people's lives. This will help you connect your experience to their goals and demonstrate that you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Neko family and ready to contribute to something amazing.
We think you need these skills to ace Senior Director, Brand in London
Some tips for your application 🫡
Show Your Passion for Prevention:When you're writing your application, let your enthusiasm for preventative health shine through. We want to see how your values align with our mission at Neko, so share why this cause matters to you!
Tailor Your Experience:Make sure to highlight your relevant experience in brand leadership and consumer-facing roles. We’re looking for someone who can scale brands effectively, so be specific about your achievements and how they relate to our goals.
Be Creative with Your Messaging:Since the role involves defining brand positioning, don’t hesitate to showcase your creative flair in your application. Use a tone that reflects our brand’s voice and demonstrates your ability to craft compelling narratives.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Neko Health
✨Know the Brand Inside Out
Before your interview, dive deep into Neko's mission and values. Understand their approach to preventative care and how they aim to redefine health. This knowledge will help you articulate how your vision aligns with theirs and demonstrate your genuine interest in the role.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've successfully defined and launched brand strategies in the past. Highlight your experience in scaling brands, especially in consumer-facing sectors like health or tech, and be ready to explain how you can apply that to Neko's unique challenges.
✨Emphasise Cross-Functional Collaboration
Neko values strong collaboration across teams. Be prepared to share instances where you've worked closely with marketing, product, and clinical teams. Discuss how you navigated different perspectives to achieve a common goal, showcasing your ability to thrive in a fast-paced environment.
✨Bring Your Creative Ideas
Think about innovative ways to position Neko in the market. During the interview, share your ideas on potential partnerships, ambassador strategies, or social campaigns that could resonate with their audience. This will not only show your creativity but also your proactive approach to building a distinctive brand.
