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- Tasks: Own retention analytics, build LTV models, and drive impactful experiments to improve customer loyalty.
- Company: MissionNeko is revolutionising preventative care with innovative technology and a mission-driven team.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal and professional growth.
- Other info: Join a dynamic team focused on redefining health and wellness for everyone.
- Why this job: Make a real difference in people's lives by enhancing their health through data-driven insights.
- Qualifications: 8+ years in analytics with expertise in SQL, Python/R, and retention strategies.
The predicted salary is between 60000 - 80000 £ per year.
MissionNeko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear. In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It's a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives.
Role purpose: Own the retention and lifetime value analytics strategy. Build LTV models, churn prediction, retention dashboards, and cohort analysis. Drive experimentation to improve retention metrics. This is NOT a reporting role — you own the retention narrative, proactively surface insights, and guide the CRM team’s strategic choices.
First 6–12-month outcomes:
- Design and implement an end-to-end LTV model with customer profitability segments
- Build and maintain retention dashboards (rebooking rate, churn curves, LTV by cohort, reactivation success) with regular updates
- Develop a churn prediction model with meaningful accuracy; implement scoring to identify at-risk customers for proactive campaigns
- Execute high-impact incremental tests on retention messaging and timing; document learnings and impact on LTV
- Deliver regular retention insights reports; proactively recommend experiments or optimisations based on cohort analysis
Requirements:
- 8+ years in analytics, with significant experience in retention, LTV, lifecycle, or churn analytics
- Expert SQL and Python/R; able to write complex queries and build predictive models
- Deep expertise in cohort analysis, survival analysis, LTV modelling, and retention metrics
- Strong understanding of churn prediction, propensity scoring, and reactivation mechanics
- A/B testing and experimental design for retention initiatives; statistical rigour
- BI tool proficiency (e.g. Tableau, Looker, Metabase); ability to build dashboards and tell the retention story visually
- Strategic, proactive mindset: owning ‘the why,’ surfacing opportunities, and recommending action
About titles at Neko: We use a simplified internal title framework that prioritises clarity over hierarchy, so internal titles may differ from market‑facing role titles. Scope, impact and level of the role are fully aligned and will be clearly discussed throughout the process.
Hiring Process: Candidates progress from application and structured screening through thoughtfully designed interviews culminating in a formal offer and final pre-employment checks before joining the team.
Equal Opportunity & Inclusion Statement: Neko Health is committed to inclusive hiring and member-first care. We welcome candidates from all backgrounds and encourage you to request reasonable adjustments to support your application.
CRM Analyst — Retention & Lifecycle in London employer: Neko Health
Contact Detail:
Neko Health Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Analyst — Retention & Lifecycle in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at MissionNeko. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience with retention analytics, LTV models, and churn prediction. This will give you an edge during interviews.
✨Tip Number 3
Be proactive! During interviews, don’t just answer questions—bring your own insights about retention strategies and how they could apply to MissionNeko. It shows you're already thinking about their challenges.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the MissionNeko team.
We think you need these skills to ace CRM Analyst — Retention & Lifecycle in London
Some tips for your application 🫡
Show Your Passion for Prevention: When you're writing your application, let your enthusiasm for preventative care shine through. We want to see how your experience aligns with our mission of making health accessible before issues arise. Make it personal!
Highlight Relevant Experience: Make sure to showcase your 8+ years in analytics, especially focusing on retention and LTV. Use specific examples that demonstrate your expertise in churn prediction and cohort analysis. We love a good story backed by data!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon unless it's necessary. Remember, we’re looking for someone who can tell the retention story visually and verbally!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure you’re considered for this exciting role. We can’t wait to hear from you!
How to prepare for a job interview at Neko Health
✨Know Your Numbers
As a CRM Analyst, you'll be expected to have a solid grasp of retention metrics and LTV models. Brush up on your SQL and Python skills, and be ready to discuss how you've used data to drive decisions in previous roles. Prepare specific examples that showcase your analytical prowess.
✨Showcase Your Strategic Mindset
This role requires a proactive approach to analytics. Think about times when you've identified opportunities for improvement or suggested experiments based on data insights. Be prepared to explain your thought process and how you prioritise actions based on the 'why' behind the numbers.
✨Familiarise Yourself with Their Tools
Get to know the BI tools mentioned in the job description, like Tableau or Looker. If you have experience with these, be ready to discuss how you've used them to create impactful dashboards. If not, consider doing a quick tutorial to understand their functionalities.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems related to churn prediction or retention strategies. Practice articulating your approach to A/B testing and experimental design. Use the STAR method (Situation, Task, Action, Result) to structure your answers effectively.