At a Glance
- Tasks: Lead customer journeys and optimise activation rates using innovative CRM strategies.
- Company: Neko Health, a pioneering company in preventative care and health technology.
- Benefits: Inclusive culture, competitive salary, and opportunities for professional growth.
- Other info: Dynamic environment focused on data-driven decision-making and continuous improvement.
- Why this job: Join a mission-driven team making healthcare accessible and impactful for everyone.
- Qualifications: 5–10 years in CRM or lifecycle marketing with hands-on experience in automation platforms.
The predicted salary is between 50000 - 60000 £ per year.
Mission Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear. In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It's a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives.
Role Purpose
- Own the end-to-end acquisition and activation lifecycle from waitlist through first booking.
- Design, execute and continuously optimise customer journeys across SMS, email, push and in-app channels.
- Lead the experimentation roadmap to drive incremental improvements in activation rates and customer quality.
First 6–12-month outcomes
- Measurably improve waitlist-to-booking conversion through optimised automation and experimentation.
- Launch and maintain all core customer journeys with defined SLAs and regular QA audits.
- Design and execute a continuous A/B testing programme with clear lift targets and guardrails.
- Build playbook library (waitlist nurture, booking confirmation, abandoned booking recovery) with documented best practices.
- Establish feedback loop with paid channels team to inform campaign strategy and audience targeting.
Requirements
- 5–10 years in CRM, lifecycle marketing, or customer acquisition.
- Hands‑on experience building journeys in a CRM/marketing automation platform (e.g. Bird, Braze, Iterable, SFMC, Klaviyo).
- Deep understanding of email, SMS, and push deliverability, segmentation best practices, and A/B testing methodology.
- Experience designing and owning campaign QA processes and data quality controls.
- Data‑literate: able to interpret dashboards, cohort analysis, funnel metrics, and retention curves.
- Comfortable writing basic SQL queries or demonstrable willingness to learn — at Neko, everyone in CRM is expected to be close to the data.
About titles at Neko
We use a simplified internal title framework that prioritises clarity over hierarchy, so internal titles may differ from market‑facing role titles. Scope, impact and level of the role are fully aligned and will be clearly discussed throughout the process.
Hiring Process
Candidates progress from application and structured screening through thoughtfully designed interviews culminating in a formal offer and final pre‑employment checks before joining the team.
Equal Opportunity & Inclusion Statement
Neko Health is committed to inclusive hiring and member-first care. We welcome candidates from all backgrounds and encourage you to request reasonable adjustments to support your application.
CRM Manager, Acquisition & Activation employer: Neko Health
At Neko Health, we are not just redefining preventative care; we are creating a culture that values innovation, collaboration, and personal growth. As a CRM Manager, you will be part of a dynamic team dedicated to making health accessible and impactful, with opportunities for continuous learning and experimentation in a supportive environment. Our commitment to inclusivity and employee well-being ensures that every team member can thrive while contributing to a mission that genuinely improves lives.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager, Acquisition & Activation
✨Tip Number 1
Get to know the company inside out! Research Neko's mission and values, and think about how your experience aligns with their goal of making preventative care accessible. This will help you stand out in interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those interviews by practising common CRM-related questions. Think about your past experiences with customer journeys and A/B testing, and be ready to share specific examples that showcase your skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Neko team.
We think you need these skills to ace CRM Manager, Acquisition & Activation
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of CRM Manager. Highlight your experience in customer acquisition and lifecycle marketing, and don’t forget to mention any hands-on work with CRM platforms. We want to see how your skills align with our mission!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about preventative care and how your background makes you a perfect fit for our team. Keep it engaging and personal – we love to see your personality come through!
Showcase Your Data Skills:Since we’re all about data-driven decisions, make sure to highlight your experience with data analysis and A/B testing. If you’ve got any cool examples of how you’ve improved activation rates or customer journeys, share those with us!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our mission at Neko!
How to prepare for a job interview at Neko Health
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM and marketing automation platforms mentioned in the job description. Brush up on your experience with tools like Braze or Klaviyo, and be ready to discuss specific campaigns you've executed using these platforms.
✨Showcase Your Data Skills
Since data literacy is key for this role, prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you've interpreted dashboards or conducted cohort analysis to improve customer journeys.
✨Prepare for A/B Testing Questions
Expect questions around A/B testing methodologies. Be ready to explain your approach to designing tests, what metrics you tracked, and how you used the results to optimise campaigns. Having a couple of successful case studies at hand will really help!
✨Align with Their Mission
Neko is all about preventative care and making health accessible. Familiarise yourself with their mission and think about how your previous work aligns with it. Be prepared to discuss how you can contribute to their goal of improving activation rates and customer quality.
