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- Tasks: Lead customer journeys and optimise activation rates using innovative CRM strategies.
- Company: Neko Health, a pioneering company in preventative care and data-driven health solutions.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic work environment focused on innovation and personal development.
- Why this job: Join a mission-driven team making healthcare accessible and impactful for everyone.
- Qualifications: 5–10 years in CRM or lifecycle marketing with hands-on experience in automation platforms.
The predicted salary is between 50000 - 60000 £ per year.
Mission Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear. In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It's a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives.
Role Purpose
- Own the end-to-end acquisition and activation lifecycle from waitlist through first booking.
- Design, execute and continuously optimise customer journeys across SMS, email, push and in-app channels.
- Lead the experimentation roadmap to drive incremental improvements in activation rates and customer quality.
First 6–12-month outcomes
- Measurably improve waitlist-to-booking conversion through optimised automation and experimentation.
- Launch and maintain all core customer journeys with defined SLAs and regular QA audits.
- Design and execute a continuous A/B testing programme with clear lift targets and guardrails.
- Build playbook library (waitlist nurture, booking confirmation, abandoned booking recovery) with documented best practices.
- Establish feedback loop with paid channels team to inform campaign strategy and audience targeting.
Requirements
- 5–10 years in CRM, lifecycle marketing, or customer acquisition.
- Hands‑on experience building journeys in a CRM/marketing automation platform (e.g. Bird, Braze, Iterable, SFMC, Klaviyo).
- Deep understanding of email, SMS, and push deliverability, segmentation best practices, and A/B testing methodology.
- Experience designing and owning campaign QA processes and data quality controls.
- Data‑literate: able to interpret dashboards, cohort analysis, funnel metrics, and retention curves.
- Comfortable writing basic SQL queries or demonstrable willingness to learn — at Neko, everyone in CRM is expected to be close to the data.
About titles at Neko
We use a simplified internal title framework that prioritises clarity over hierarchy, so internal titles may differ from market‑facing role titles. Scope, impact and level of the role are fully aligned and will be clearly discussed throughout the process.
Hiring Process
Candidates progress from application and structured screening through thoughtfully designed interviews culminating in a formal offer and final pre‑employment checks before joining the team.
Equal Opportunity & Inclusion Statement
Neko Health is committed to inclusive hiring and member-first care. We welcome candidates from all backgrounds and encourage you to request reasonable adjustments to support your application.
CRM Manager Acquisition & Activation employer: Neko Health
Contact Detail:
Neko Health Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager Acquisition & Activation
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its mission. At Neko, they’re all about preventative care, so think about how your skills in CRM can contribute to that vision. Show them you’re not just another candidate, but someone who truly gets their goals.
✨Tip Number 3
Practice your pitch! You want to be able to clearly articulate your experience and how it aligns with the role of CRM Manager. We suggest rehearsing with a friend or in front of a mirror until you feel confident and natural.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. And remember, apply through our website for the best chance!
We think you need these skills to ace CRM Manager Acquisition & Activation
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the CRM Manager role. Highlight your experience in CRM, lifecycle marketing, and customer acquisition, as these are key to what we’re looking for at Neko.
Showcase Your Data Skills: Since we value data-driven decision-making, don’t forget to mention your experience with data analysis and any hands-on work with SQL. We want to see how you interpret metrics and improve customer journeys!
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and avoid jargon unless it’s relevant. We appreciate a well-structured application that gets straight to the point.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Neko Health
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM and marketing automation platforms mentioned in the job description. Brush up on your experience with tools like Bird, Braze, or Klaviyo, and be ready to discuss specific campaigns you've executed using these platforms.
✨Showcase Your Data Skills
Since data literacy is key for this role, prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you've interpreted dashboards or conducted cohort analysis, and don’t shy away from discussing any SQL queries you've written or are willing to learn.
✨Demonstrate Your A/B Testing Knowledge
Be ready to dive into your experience with A/B testing methodologies. Discuss specific tests you've run, what you learned from them, and how they impacted customer journeys. This will show that you understand the importance of experimentation in improving activation rates.
✨Align with Neko's Mission
Familiarise yourself with Neko's mission of preventative care and think about how your skills can contribute to that goal. Prepare to articulate how your previous work aligns with their vision of making health accessible and how you can help improve customer journeys.