At a Glance
- Tasks: Lead local growth and activation strategies for Neko in London, building community relationships.
- Company: Join a forward-thinking startup redefining preventative care in the health sector.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced role perfect for those passionate about startups and community-building.
- Why this job: Be the face of a brand making a real impact in the community and healthcare.
- Qualifications: 3-5 years in community management or marketing with strong local connections.
The predicted salary is between 45000 - 55000 £ per year.
As City Lead, you will oversee the local growth and activation strategy for our London location. You will act as the face of the brand locally, building strong relationships with members, influencers, partners, and the wider consumer and business community to serve Neko's B2C (member) and B2B (employer) objectives. This role combines community management, marketing, events and partnerships to ensure our clinic delivers an exceptional experience, remains top of mind locally, and is widely talked about and recommended, while supporting bookings and retention goals.
What You'll Deliver in the First 6-12 Months:
- Establish Neko as a highly visible and trusted presence in London through strong local awareness and community engagement.
- Build and maintain a high-quality network of local influencers, partners, and community stakeholders to drive ongoing word-of-mouth and referrals.
- Deliver a consistent pipeline of bookings by leading local growth initiatives and optimising conversion from awareness to appointment.
- Launch and run a calendar of B2C events, activations, and partnerships that keep the clinic top of mind locally and drive member bookings.
- Support the B2B UK Lead in B2B events, activations, and partnerships to drive B2B awareness and deal pipeline.
- Develop strong internal ways of working with clinical, operations, and marketing teams to ensure alignment and execution excellence.
- Establish clear reporting and insight into local performance, including bookings, retention, and community engagement metrics.
- Build a recognisable local brand presence that drives both trust and demand within the London market.
Requirements:
- 3-5+ years' experience in community management, marketing, events, and/or partnerships.
- Strong existing network within the London community, including influencers, local partners, and key stakeholders.
- Experience managing multiple stakeholders and projects simultaneously.
- Commercially minded with strong organizational skills.
- Passion for startups and community-building and comfortable working in a fast-paced environment.
- Excellent written and verbal communication skills.
Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear.
Market Activation Lead in City of Westminster employer: Neko Health
Neko Health is an exceptional employer that prioritises community engagement and employee development, making it a rewarding place to work in London. With a vibrant work culture that fosters collaboration and innovation, employees are encouraged to grow their skills while contributing to meaningful healthcare initiatives. Join us to be part of a team that values your input and offers unique opportunities to make a real impact in the community.
StudySmarter Expert Advice🤫
We think this is how you could land Market Activation Lead in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Neko Health and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Neko Health are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Neko Health on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Neko Health. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Market Activation Lead in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Neko Health. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Neko Health:Show us that you’ve done your homework! In your application, briefly mention what you admire about Neko Health’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Neko Health
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Neko Health will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Neko Health, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
