At a Glance
- Tasks: Manage and optimise PPC campaigns across Google and Microsoft Ads in competitive markets.
- Company: Join ThinkBait, an innovative marketing hub for Neilson Financial Services.
- Benefits: Enjoy remote flexibility, 25 days annual leave, and a competitive salary.
- Other info: Exciting career growth opportunities in a fast-paced, collaborative environment.
- Why this job: Be part of a dynamic team driving performance marketing success globally.
- Qualifications: 3+ years PPC experience, Google Ads expertise, and strong analytical skills.
The predicted salary is between 39600 - 48400 £ per year.
PPC Specialist (UK/IE based)
Think Bait, the innovative marketing hub for Neilson Financial Services, is seeking a performance-driven PPC Specialist who will be responsible for managing Google Search and Performance Max campaigns primarily in the UK market.
Think Bait, the innovative marketing hub for Neilson Financial Services, is seeking a performance-driven PPC Specialist who will be responsible for managing Google Search and Performance Max campaigns primarily in the UK market.
Performance marketing drives our business, and PPC is a key component in our success.
If the thoughts of competing in one of the most competitive search verticals across multiple brands in multiple international markets excite you, then you are in the right place.
Please read on.
The PPC Specialist will play a key role in executing campaigns on Google Ads and Microsoft Ads across multiple brands in the UK, Canada, Australia and beyond.
They are at home analysing and optimising big-budget campaign performance through a commercial lens and focusing their attention on the dial turners when faced with multiple competing priorities.
Outside of the PPC platforms, they are comfortable communicating with BI, UX and web analytics specialists to get the job done.
- Your Duties & Responsibilities
- Core responsibility is to create, track, analyse, and optimise pay-per-click campaigns (Google Search Ads, PMAx and Microsoft Ads) in various GEOs in a highly competitive PPC industry
- Analyse campaign performance to identify optimisation opportunities to grow lead volume
- Review and improve existing and write new ad copy to increase CTR, QS and ad relevancy
- Manage ad copy changes through the Compliance sign-off process
- Test & adopt new smart bidding strategies (Target IS, Target ROAS, TCPA, etc.) to support the business goals
- Manage the execution of all campaigns, ensuring attention to detail and avoiding errors
- Work with the wider marketing team to ensure coordination of campaign landing pages
- Ensure high-quality data / BI is maintained through accurate campaign trafficking
- Tracking daily, weekly, and monthly KPIs to identify opportunities for improvement
- Taking management through performance on a regular basis through various dashboards
- Produce reports showing CTR, CPC, Lead CVR and other key metrics, highlighting areas for campaign improvement
- Your Knowledge & Skills
- Google Ads is essential, with Microsoft Ads beneficial
- Working with Ad Editors to make bulk changes is required
- Keyword research skills are required
- Experience in Google Analytics or a similar web analytics platform
- Highly proficient in Excel / Google Sheets
- Use of competitor monitoring and business intelligence tools
- Google Ads AI/automation/scripts experience is a nice-to-have
- Your Experience
- At least 3 years of hands-on PPC experience in a high-volume B2C or agency environment
- Experience in the financial services industry is highly desired, but not a requirement
- Excellent communication and presentation skills, both written and verbal
- Strong attention to detail
- Drive, passion, and innovative thinking
- High energy and enthusiasm
- Ability to embrace change in a fast-paced environment – fluid and flexible
- Strong organisational skills
- A professional demeanour
- A positive attitude and “can-do” approach to all aspects of the role
- Commercial and business acumen
- What You’ll Get In Return
- Exciting career progression – our business is global, and we’re expanding, so the opportunities are endless
- Start-up vibe, fast-paced, innovative environment - nestled in the arms of a global leader
- Advance your skillset - our team are the best in the business, so you’ll learn a lot. We’d like to learn from you, too!
- Remote flexibility: Work from home and/or office (the choice is yours!)
- Growth opportunities: Stay at the forefront with continuous learning
• Inclusive culture: Be part of a diverse, collaborative NFS team!
- Happy holidays - 25 days of annual leave
• Very competitive salary – we’re happy to pay for the best!
If you are passionate about making a difference, you thrive in a fast-paced and entrepreneurial environment, and you want to be a part of a high-performing team, we would love to hear from you!
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PPC Specialist - 12 Month Contract (UK/IE based) employer: Neilson Financial Services
At Neilson, we pride ourselves on being an exceptional employer, offering a supportive and dynamic work culture that fosters personal and professional growth. As a Claims Officer, you will benefit from a hybrid working model post-training, competitive salary, and the opportunity to make a meaningful impact in the lives of our policyholders during challenging times. Join our award-winning team and be part of a company that values dedication, innovation, and outstanding customer service.
Contact Details:
Neilson Financial Services Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land PPC Specialist - 12 Month Contract (UK/IE based)
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace PPC Specialist - 12 Month Contract (UK/IE based)
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Neilson Financial Services from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Neilson Financial Services specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Neilson Financial Services
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Neilson Financial Services, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Neilson Financial Services you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Neilson Financial Services that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Neilson Financial Services, so think on your feet and don't hesitate to showcase your creativity!
