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- Tasks: Manage and optimise PPC campaigns across Google and Microsoft Ads in a competitive market.
- Company: Join Neilson, a global leader in life insurance with a dynamic marketing hub.
- Benefits: Enjoy remote flexibility, 25 days annual leave, and a competitive salary.
- Why this job: Be part of an innovative team driving performance marketing in a fast-paced environment.
- Qualifications: 3+ years PPC experience, strong analytical skills, and a passion for digital marketing.
- Other info: Exciting career progression and opportunities to learn from industry experts.
The predicted salary is between 40000 - 50000 £ per year.
At Neilson, we are dedicated to helping families secure financial protection for their loved ones with a range of life insurance options. We have evolved from our origins in the UK, where the business was launched in 2012, to become an award-winning international operation and leader in the global life insurance market. Today, we have offices in the USA, Canada, Ireland, and Australia.
ThinkBait, the innovative marketing hub for Neilson Financial Services, is seeking a performance-driven PPC Specialist who will be responsible for managing Google Search and Performance Max campaigns primarily in the UK market. Performance marketing drives our business, and PPC is a key component in our success. If the thoughts of competing in one of the most competitive search verticals across multiple brands in multiple international markets excite you, then you are in the right place.
The PPC Specialist will play a key role in executing campaigns on Google Ads and Microsoft Ads across multiple brands in the UK, Canada, Australia and beyond. They are at home analysing and optimising big-budget campaign performance through a commercial lens and focusing their attention on the dial turners when faced with multiple competing priorities. Outside of the PPC platforms, they are comfortable communicating with BI, UX and web analytics specialists to get the job done.
Your Duties & Responsibilities
- Core responsibility is to create, track, analyse, and optimise pay-per-click campaigns (Google Search Ads, PMAx and Microsoft Ads) in various GEOs in a highly competitive PPC industry.
- Analyse campaign performance to identify optimisation opportunities to grow lead volume.
- Review and improve existing and write new ad copy to increase CTR, QS and ad relevancy.
- Manage ad copy changes through the Compliance sign-off process.
- Test & adopt new smart bidding strategies (Target IS, Target ROAS, TCPA, etc.) to support the business goals.
- Manage the execution of all campaigns, ensuring attention to detail and avoiding errors.
- Work with the wider marketing team to ensure coordination of campaign landing pages.
- Ensure high-quality data / BI is maintained through accurate campaign trafficking.
- Tracking daily, weekly, and monthly KPIs to identify opportunities for improvement.
- Taking management through performance on a regular basis through various dashboards.
- Produce reports showing CTR, CPC, Lead CVR and other key metrics, highlighting areas for campaign improvement.
Your Knowledge & Skills
- Google Ads is essential, with Microsoft Ads beneficial.
- Working with Ad Editors to make bulk changes is required.
- Keyword research skills are required.
- Experience in Google Analytics or a similar web analytics platform.
- Highly proficient in Excel / Google Sheets.
- Use of competitor monitoring and business intelligence tools.
- Google Ads AI/automation/scripts experience is a nice-to-have.
Your Experience
- At least 3 years of hands-on PPC experience in a high-volume B2C or agency environment.
- Experience in the financial services industry is highly desired, but not a requirement.
- Excellent communication and presentation skills, both written and verbal.
- Strong attention to detail.
- Drive, passion, and innovative thinking.
- High energy and enthusiasm.
- Ability to embrace change in a fast-paced environment – fluid and flexible.
- Strong organisational skills.
- A professional demeanour.
- A positive attitude and "can-do" approach to all aspects of the role.
- Commercial and business acumen.
What You'll Get In Return
- Exciting career progression – our business is global, and we are expanding, so the opportunities are endless.
- Start-up vibe, fast-paced, innovative environment - nestled in the arms of a global leader.
- Advance your skillset - our team are the best in the business, so you'll learn a lot. We would like to learn from you, too!
- Remote flexibility: Work from home and/or office (the choice is yours!).
- Growth opportunities: Stay at the forefront with continuous learning.
- Inclusive culture: Be part of a diverse, collaborative NFS team!
- Happy holidays - 25 days of annual leave.
- Very competitive salary – we are happy to pay for the best!
If you are passionate about making a difference, you thrive in a fast-paced and entrepreneurial environment, and you want to be a part of a high-performing team, we would love to hear from you!
Accessibility For Job Applicants
We strive to make our job application process accessible to all individuals, including those with disabilities. If you require accommodation at any stage of the application, interview, or selection process, please contact our Human Resources department. Our team will work with you to provide suitable accommodations to ensure your participation.
Equal Opportunity Employer
Neilson Financial Services is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds and abilities. Our commitment to diversity and inclusion is fundamental to our company culture.
PPC Specialist Maternity Cover (UK/IE based) in Gloucester employer: Neilson Financial Services
Contact Detail:
Neilson Financial Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Specialist Maternity Cover (UK/IE based) in Gloucester
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about letting people know you’re on the hunt for a PPC Specialist role. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns and results. This will not only demonstrate your expertise but also give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on common PPC questions and case studies. Practice explaining your thought process behind campaign strategies and optimisations. Confidence is key, so let your passion for performance marketing shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Neilson!
We think you need these skills to ace PPC Specialist Maternity Cover (UK/IE based) in Gloucester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the PPC Specialist role. Highlight your experience with Google Ads and any relevant achievements that showcase your skills in managing high-volume campaigns.
Show Off Your Analytical Skills: Since this role is all about optimising PPC campaigns, don’t forget to mention your analytical prowess. Share specific examples of how you've used data to drive campaign performance and improve results.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to see your key qualifications and experiences at a glance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Neilson Financial Services
✨Know Your PPC Stuff
Make sure you brush up on your Google Ads and Microsoft Ads knowledge. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This shows you're not just familiar with the tools but can also leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've analysed campaign performance in the past. Bring examples of how you've identified optimisation opportunities and what changes you implemented. Highlighting your ability to work with data will impress them, especially since they value a commercial lens.
✨Communicate Like a Pro
Since the role involves working with various teams, practice articulating your thoughts clearly. Think about how you would explain complex PPC concepts to someone without a marketing background. Good communication skills are key, so be prepared to demonstrate this during the interview.
✨Be Ready for Change
The fast-paced environment means things can change quickly. Share examples of how you've adapted to new strategies or tools in your previous roles. Showing that you embrace change and can thrive under pressure will resonate well with the interviewers.