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- Tasks: Lead and optimise direct response marketing strategies for a fast-growing ecommerce brand.
- Company: Join Nebroo, a revolutionary company transforming the hearing aid industry with innovative products and marketing.
- Benefits: Competitive compensation, potential equity options, and a dynamic work environment focused on growth.
- Why this job: Be part of a high-performance team dedicated to making a real impact in people's lives.
- Qualifications: Experience in scaling funnels, strong analytical skills, and leadership abilities required.
- Other info: This role is perfect for those who thrive in a fast-paced, results-driven environment.
The predicted salary is between 48000 - 84000 ÂŁ per year.
Head of Direct Response Marketing – With Equity
Head of Direct Response Marketing – With Equity
6 days ago Be among the first 25 applicants
Please watch this Loom video for a detailed explanation of the role:
DISCLAIMER: Who this is NOT for
This role isn’t for traditional corporate marketers or brand strategists with no direct response experience.
It’s also not a fit for media buyers who only focus on ad execution without touching funnel strategy, offer creation, or creative direction.
We’re looking for a full-stack direct response marketer — someone who’s built and scaled funnels(VSLs, advertorials, quiz funnels etc…NOT ugc) from scratch and can own performance end-to-end.
Requirements:
-Fluent in English (C1 level or above) — must be able to think and communicate like a native marketer
-40+ hours a week availability
-Proven success scaling long-form funnels (VSLs, advertorials, quiz funnels, multi-step checkouts) in ecommerce
-Deep experience with paid acquisition strategy, including creative testing, funnel iteration, offer positioning, and conversion rate optimization
-You’ve owned entire funnels before — from ideation and offer structure to traffic, optimization, and back-end monetization
-Ability to review and direct creative — especially video scripts, landing pages, hooks, and angles
-Medium-level copywriting experience — you don’t need to be a pro writer, but you should be comfortable rewriting hooks, adjusting VSL scripts, or editing copy to improve clarity and performance
-Highly analytical and comfortable making decisions based on CPA, CTR, AOV, ROAS and other performance metrics
-Strong leadership and project management skills — you know how to set priorities, manage people, and keep high-output workflows running
-Very familiar with facebook ads
The Company:
LOOM:
At Nebroo , we are revolutionizing the hearing aid industry by combining world class products with cutting edge direct response marketing. In just a few months, we’ve grown into a multi 8-figure business — and we’re only getting started.
While we’re known for our expertise in direct response marketing , we go far beyond just performance. We obsess over product quality. Our mission is to create the highest quality over-the-counter hearing aids on the market — products that genuinely improve the lives of millions suffering from hearing loss.
Everything we do is shaped by our values:
- Transparency
We believe trust is built through honesty. That’s why we share information openly, give direct feedback, and keep our promises — internally and externally. No politics, no games, just clarity.
- Hard Work
At Nebroo, we work long hours, move fast, and expect a lot from ourselves and each other. Not because we have to, but because we love what we do. We’re obsessed with building, improving, and pushing things forward every single day. This isn’t the place for people chasing comfort. It’s for people who love the grind, take pride in outworking everyone else, and get energy from going all in.
We never settle for “good enough.” From our ad creatives to our customer experience to the engineering behind our products, we hold ourselves to the highest standards and aim to outperform the competition at every level.
Job Description:
We’re looking for a Head of Direct Response Marketing to take full ownership of our performance marketing engine — from offer strategy to funnel builds to creative direction and paid media execution. If you’ve scaled high-performing VSL funnels, know how to turn data into action, and want to lead growth for a rapidly scaling ecommerce brand — this role is for you.
This is not a “media buyer” job. It’s a full-stack direct response leadership role — perfect for someone who knows how to build, scale, and optimize offers that convert. You’ll work closely with our copywriter, devs, and creative team — but ultimately, you’ll own the numbers.
What You’ll Be In Charge Of
-Developing and owning the testing roadmap across all paid platforms (Facebook, YouTube, Taboola, etc.)
-Leading funnel strategy and execution — from idea to launch (including pre-landers, VSLs, checkout flows, upsells)
-Collaborating with our copywriter to shape offer angles, hooks, and creative direction
-Reviewing all major creatives (VSLs, ads, landers) before launch — giving high-level feedback and final approvals
-Optimizing conversion rates, AOV, and CPA across full funnels using both quantitative data and qualitative insights
-Running competitor research and funnel teardowns to inform strategy
-Coordinating with devs, video editors, and designers to bring funnel assets to life
-Identifying bottlenecks, scaling opportunities, and next-level growth levers on an ongoing basis
-Reporting directly to the founder/CMO and working as the strategic driver behind growth
Compensation & Equity:
Compensation is open and will be based on your experience, skillset, and the value you bring to the table. We’re not looking for average — we’re looking for proven operators who can own and scale real performance.
For the right person, we’re also open to discussing equity after a few months of working together. If you prove you\’re a true growth driver — someone who can take full ownership and push the business forward — you’ll be rewarded fairly and long-term.
We believe in building high-trust, high-performance teams — and that includes compensating fairly for impact.
Seniority level
-
Seniority level
Director
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Retail
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Head of Direct Response Marketing - With Equity employer: Nebroo
Contact Detail:
Nebroo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Direct Response Marketing - With Equity
✨Tip Number 1
Familiarise yourself with the latest trends in direct response marketing. Since this role requires a full-stack marketer, being up-to-date with innovative funnel strategies and creative direction will set you apart from other candidates.
✨Tip Number 2
Showcase your analytical skills by preparing to discuss specific metrics you've improved in past roles. Be ready to explain how you used data to optimise funnels and drive performance, as this is crucial for the position.
✨Tip Number 3
Network with professionals in the direct response marketing space. Engaging with industry peers can provide insights into what companies like Nebroo are looking for, and may even lead to referrals that boost your chances of landing the job.
✨Tip Number 4
Prepare to discuss your experience with various paid acquisition platforms, especially Facebook ads. Highlighting your familiarity with these tools and how you've leveraged them in previous campaigns will demonstrate your fit for the role.
We think you need these skills to ace Head of Direct Response Marketing - With Equity
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your direct response marketing experience, especially any work with VSLs, advertorials, and quiz funnels. Use specific metrics to demonstrate your success in scaling funnels and optimising conversion rates.
Craft a Compelling Cover Letter: In your cover letter, emphasise your full-stack marketing skills and provide examples of how you've owned entire funnels from ideation to execution. Mention your familiarity with performance metrics like CPA and ROAS to show you understand the numbers behind marketing.
Showcase Leadership Skills: Highlight your leadership and project management experience. Discuss how you've set priorities and managed teams to achieve high-output workflows, as this role requires strong leadership capabilities.
Demonstrate Analytical Thinking: Include examples of how you've used data to inform your marketing strategies. Discuss specific instances where your analytical skills led to successful campaign adjustments or optimisations, showcasing your ability to turn data into actionable insights.
How to prepare for a job interview at Nebroo
✨Showcase Your Direct Response Experience
Make sure to highlight your hands-on experience with direct response marketing. Discuss specific funnels you've built and scaled, such as VSLs or quiz funnels, and be prepared to explain the strategies you used to optimise them.
✨Demonstrate Analytical Skills
Be ready to talk about how you use data to drive decisions. Familiarise yourself with key performance metrics like CPA, CTR, and ROAS, and prepare examples of how you've used these metrics to improve campaign performance.
✨Prepare for Creative Direction Questions
Since this role involves reviewing and directing creative work, think about your approach to creative feedback. Be prepared to discuss how you collaborate with copywriters and designers to shape effective marketing materials.
✨Emphasise Leadership and Project Management
This position requires strong leadership skills. Share examples of how you've managed teams, set priorities, and maintained high-output workflows in previous roles to demonstrate your capability to lead effectively.
