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For Companies At a Glance
- Tasks: Lead the global marketing tech strategy and ensure seamless integration across platforms.
- Company: Join a dynamic B2B SaaS company focused on innovation and growth.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Shape the future of marketing technology and drive impactful customer engagement.
- Qualifications: 5+ years in MarTech management with strong integration and negotiation skills.
- Other info: Fast-paced environment with continuous learning and career advancement opportunities.
The predicted salary is between 36000 - 60000 £ per year.
About the Role
As the Senior Marketing Technology Manager, you will be the lead architect of our global marketing infrastructure. You will define and own the MarTech roadmap, ensuring our stack is scalable, integrated, ready for agentic development and capable of driving personalized engagement across the entire customer lifecycle. You will act as the strategic bridge between marketing vision and technical execution.
Key Responsibilities
- MarTech Strategy & Roadmap
- Define and own the multi-year marketing technology roadmap aligned with global GTM business goals.
- Lead the business value realization from existing solutions, including Marketing Automation (MAP), Data enrichment platforms etc.
- Conduct regular technology audits and gap analyses to ensure the stack supports incremental business growth.
- Develop business cases for new investments and present technology strategies to executive leadership.
- Technology Evaluation & Selection
- Lead the end-to-end RFP process for new solutions, including CDPs, ABM platforms, Measurement, Campaign and budget management, DAM etc.
- Conduct proof-of-concept (POC) projects and pilot programs to validate tool efficacy.
- Negotiate vendor contracts and manage ongoing service-level agreements (SLAs).
- System Integration, Architecture and Readiness for Agentic development
- Oversee the integration of MarTech solutions into the broader ecosystem (CRM, Data Warehouse, etc.) to ensure seamless interoperability.
- Collaborate with IT/Data engineering teams on technical implementations.
- Assess and prepare the MarTech stack for agentic development, ensuring data accessibility and API readiness for autonomous AI agents and workflows.
- Data Activation, Governance & Compliance
- Establish frameworks for lead scoring, segmentation taxonomy, and workflow triggers.
- Ensure all marketing technologies comply with global data privacy regulations including GDPR and CCPA.
- Stakeholder Management & Optimization
- Act as the primary liaison between Marketing, Sales Operations, IT, and Security teams.
- Translate complex marketing requirements into technical specifications.
- Identify opportunities for automation to drive efficiency gains and improve the team's speed-to-market.
Preferred Experience:
- 5+ years of experience managing comprehensive MarTech stacks, ideally within a global B2B SaaS organization.
- Platforms Expertise: High proficiency in MAP, CRM, CDP, Paid media technology platforms, Extensive experience with platforms such as Adobe, Segment, Demandbase, or Optimizely is preferred.
- Proven track record of managing complex, cross-functional system integrations from inception to completion.
- Experience in high-growth environments where stack optimization is a continuous process.
- Strong vendor negotiation and change management skills.
Preferred Qualifications:
- Bachelor’s or Master’s degree in Marketing, technical or business-related field.
Senior Marketing Technology Manager employer: Neara
Contact Detail:
Neara Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Technology Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing tech space and let them know you're on the hunt for a Senior Marketing Technology Manager role. You never know who might have the inside scoop on an opportunity or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your MarTech projects, strategies you've implemented, and the results you've achieved. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in MarTech. Be ready to discuss how you would define and own a multi-year marketing technology roadmap, and share examples of how you've led successful integrations in the past.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to highlight your experience with platforms like Adobe and Segment, and show us how you can bridge the gap between marketing vision and technical execution.
We think you need these skills to ace Senior Marketing Technology Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Technology Manager. Highlight your experience with MarTech stacks and any relevant projects that showcase your ability to bridge marketing and technology.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've defined and owned a MarTech roadmap in the past, and how you can bring that expertise to StudySmarter.
Showcase Your Technical Skills: Don’t shy away from listing your technical proficiencies! Mention the platforms you’ve worked with, like MAPs or CRMs, and any successful integrations you've managed. We want to see your tech-savvy side!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Neara
✨Know Your MarTech Inside Out
Make sure you’re well-versed in the latest marketing technology trends and tools. Familiarise yourself with platforms like Adobe, Segment, and Demandbase, as well as how they integrate into a broader MarTech stack. This will show your potential employer that you’re not just a user but a strategic thinker who can drive their MarTech roadmap.
✨Prepare for Technical Questions
Expect to dive deep into technical discussions during your interview. Brush up on system integrations, data governance, and compliance issues like GDPR and CCPA. Being able to articulate how you’ve handled these aspects in past roles will demonstrate your capability to manage complex MarTech environments.
✨Showcase Your Strategic Vision
Be ready to discuss how you would align the MarTech strategy with global go-to-market goals. Prepare examples of how you’ve developed business cases for new investments or optimised existing solutions. This will highlight your ability to act as a bridge between marketing vision and technical execution.
✨Demonstrate Stakeholder Management Skills
Since this role involves liaising between various teams, be prepared to share experiences where you’ve successfully translated complex marketing requirements into technical specifications. Highlight any instances where you’ve identified automation opportunities to improve efficiency, as this will resonate well with the interviewers.
