At a Glance
- Tasks: Drive regional marketing strategies and execute impactful campaigns to boost sales.
- Company: Dynamic tech company with a focus on collaboration and innovation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Exciting opportunity to collaborate with diverse teams and travel up to 50%.
- Why this job: Join a vibrant team and make a real impact in the APAC market.
- Qualifications: 5+ years in regional marketing with strong communication and organisational skills.
The predicted salary is between 40500 - 49500 £ per year.
The Field Marketing Manager position is responsible for all regional marketing supporting sales in their specific region. A successful Field Marketing Manager plays a critical role in executing field marketing strategies and initiatives. This role involves close collaboration with cross-functional teams, including sales, marketing, and product, to drive sales pipeline growth for our Sales and Ecosystem programs. The ideal candidate thrives in taking ownership of regional marketing programs, excels in detailed planning, and maintains proactive communication. Reporting to the Director of Regional Marketing, the Associate Field Marketing Manager will support Field Marketing Managers in delivering impactful marketing experiences aligned with our sales objectives. Additionally, this role may occasionally assist the Ecosystem Marketing Team, managing joint campaigns, coordinating partner events, and ensuring these efforts align with broader ecosystem goals.
Responsibilities
- Ensure all events and marketing campaigns are delivered on time and within budget, measure and report on their effectiveness.
- Track event capacity, manage waitlists and registrations, and update event pages.
- Create and manage event-related Slack channels.
- Ensure the timely delivery and review of events workflow (asset copies, landing pages, invites, etc.).
- Track event details in the FMM/Sales tracker and manage event logistics.
- Handle trade show orders, swag, and badges for events.
- Schedule 'Know Before You Go' calls and provide on-site event support when needed.
- Manage third-party vendor contracts through the procurement process, including approvals and legal coordination.
- Handle financial management tasks like forecasting, payments, and reconciliation.
- Assist with venue sourcing and coordinate F&B for events.
- Coordinate workshops, Zoom setups, and logistics for events.
- Attend and present in regional sales meetings to foster alignment with sales teams.
- Support Field Marketing Managers on campaign and event execution and strategy.
- Ensure clear, consistent communication across all channels and with stakeholders.
- Collaborate with GTM teams on pre-event and post-event tasks, including campaign setup in SFDC.
Qualifications
- Past experience delivering, accelerating, and expanding sales pipeline through regional marketing.
- 5+ years of experience.
- Exemplary communication skills without a fear of over communication.
- This role will require effective collaboration and coordination across internal and external stakeholders.
- Extremely detail-oriented and organized, and able to meet deadlines.
- Experience with supporting both direct sales and channel sales teams.
- Travel up to 50%.
Field Marketing Manager/Specialist (APAC) employer: Neara
Lorum is an exceptional employer for those looking to make a significant impact in the global finance sector. With a strong focus on employee growth, you will have the opportunity to develop your skills in enterprise sales while engaging with leading financial institutions and fintech companies. Our vibrant work culture promotes flexibility, autonomy, and wellness, complemented by global travel opportunities and a commitment to community through our Pay It Forward Days.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Manager/Specialist (APAC)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Neara and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Neara are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Neara on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Neara. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Field Marketing Manager/Specialist (APAC)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Neara. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Neara:Show us that you’ve done your homework! In your application, briefly mention what you admire about Neara’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Neara
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Neara will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Neara, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
