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- Tasks: Lead integrated marketing campaigns to support parents and families across the UK.
- Company: Join NCT, a charity dedicated to pregnancy, birth, and early parenthood.
- Benefits: Enjoy 30 days annual leave, flexible working, and a supportive work environment.
- Other info: Be part of a diverse team committed to inclusion and community support.
- Why this job: Make a real difference in the lives of parents while growing your marketing skills.
- Qualifications: Experience in planning and delivering marketing campaigns with measurable outcomes.
The predicted salary is between 35000 - 45000 £ per year.
NCT, the National Childbirth Trust, is the UK’s charity for pregnancy, birth and early parenthood. For nearly 70 years, we’ve been alongside women and parents, offering trusted information, practical support and building communities. We’re here for every parent, to help them feel confident, connected and safe.
We are best known for our award-winning antenatal classes, but we also do much more. We campaign on issues that matter to parents, provide infant feeding support, and run thousands of free community events and activities led by our amazing volunteers. We also support families facing challenges like social isolation, feeding difficulties, and poor mental health. We offer support in communities, in hospitals and online. Last year we supported 250,000 parents on their unique journeys through pregnancy, birth, infant feeding, and early parenthood.
Role Purpose
To manage the planning, delivery and optimisation of NCT’s integrated marketing activity, ensuring campaigns are audience-led, well-coordinated and deliver against measurable outcomes including course bookings, partnership value and perception change. The role acts as the central engine for marketing delivery, translating strategy into clear campaign plans, aligning teams and resources, and ensuring activity is executed effectively across channels.
Working closely with the Head of Marketing, Content Studio, Communications team and external partners, the role oversees marketing campaigns end-to-end, from briefing and planning through to execution, optimisation and reporting. A key part of the role is managing workflow into and through the Content Studio, ensuring high-quality briefs, clear priorities and output is aligned to audience needs, timelines and marketing objectives.
The role also leads the delivery of partnership marketing activity, ensuring agreed corporate/fundraising partnerships are activated effectively and consistently across channels, with clear coordination across internal teams and external stakeholders.
Success in the role depends on strong campaign planning, clear prioritisation and a proactive, solutions-focused approach, underpinned by brand and acquisition marketing knowledge. The Marketing and Growth manager will take ownership of campaign delivery, anticipate challenges and use their initiative to keep marketing activity moving forward in a fast-paced environment. The role is also expected to actively identify opportunities to test, learn and innovate, bringing new ideas, approaches and optimisations that improve campaign performance, audience engagement and overall marketing effectiveness.
About your experience
- Proven experience planning and delivering integrated marketing campaigns end-to-end with measurable outcomes.
- Experience managing multiple projects and priorities simultaneously in a fast-paced environment.
- Strong knowledge of brand and acquisition marketing and how campaigns drive awareness, engagement and conversion.
- Confident stakeholder management and communication skills – both internal and external.
About you
- Creative, proactive and enthusiastic, with a strong sense of ownership.
- Collaborative and supportive within a small team.
- Adaptable to changing priorities and able to work calmly under pressure.
Benefits
- 30 days annual leave (excluding Bank Holidays)
- Pension matched up to 5%
- Flexible working options to suit your family and lifestyle
- Employee Assistance Programme, including 24/7 GP access, personalised counselling, legal advice and more
- Life Assurance for peace of mind
- Free eye test for all staff, with further discounts
- Blue Light Discount Card
Our commitment to equity, diversity and inclusion
At NCT, we believe everyone should be able to shape their own journey - as parents, and as colleagues. We are taking positive action to increase diversity across our organisation, at all levels, and to nurture a culture of inclusion and belonging for all our people and for the parents and families we support. We are committed to zero discrimination, both internally and externally. This commitment applies regardless of visible or invisible difference, including (but not limited to): sex, sexual orientation, age, race, ethnicity, disability, impairment, learning difference or long-term condition, religion or belief, gender identity, economic class, marital or civil partnership status, family status (including single parents), socio‑economic background, pregnancy and maternity.
We actively welcome applications from people from communities who are under-represented in our organisation and the charity sector more widely.
Marketing and Growth Manager employer: NCT Charity
Contact Detail:
NCT Charity Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Growth Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its values. Understand their mission and how your skills align with their goals. This will help you stand out as someone who genuinely cares about what they do.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the role in a concise and engaging way. Highlight your experience with integrated marketing campaigns and how you can contribute to their mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and making a difference in the lives of parents.
We think you need these skills to ace Marketing and Growth Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how much you care about supporting parents and families, so share your personal connection to the mission of NCT.
Tailor Your Experience: Make sure to highlight your relevant experience in integrated marketing campaigns. We’re looking for specific examples that demonstrate your ability to manage projects and deliver measurable outcomes, so don’t hold back!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so use bullet points or short paragraphs to make it easy for us to see your skills and achievements at a glance.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, you’ll find all the info you need there!
How to prepare for a job interview at NCT Charity
✨Know Your Audience
Before the interview, take some time to research NCT and its mission. Understand their campaigns and how they support parents. This will help you tailor your answers to show that you’re not just a fit for the role, but also passionate about their cause.
✨Showcase Your Campaign Experience
Be ready to discuss specific integrated marketing campaigns you've managed. Highlight measurable outcomes and how your strategies drove engagement and conversions. Use examples that demonstrate your ability to manage multiple projects in a fast-paced environment.
✨Prepare for Stakeholder Scenarios
Since stakeholder management is key, think of examples where you’ve successfully collaborated with internal teams or external partners. Be prepared to discuss how you navigated challenges and ensured clear communication throughout the process.
✨Bring Creative Ideas
NCT values innovation, so come armed with fresh ideas for potential campaigns or improvements. Think about how you can enhance audience engagement and campaign performance. This shows your proactive nature and enthusiasm for the role.