Content Studio Producer

NCT, the National Childbirth Trust, is the UK’s charity for pregnancy, birth and early parenthood. For nearly 70 years, we’ve been alongside women and parents, offering trusted information, practical support and building communities. We’re here for every parent, to help them feel confident, connected and safe. We are best known for our award-winning antenatal classes, but we also do much more. We campaign on issues that matter to parents, provide infant feeding support, and run thousands of free community events and activities led by our amazing volunteers. We also support families facing challenges like social isolation, feeding difficulties, and poor mental health. We offer support in communities, in hospitals and online. Last year we supported 250,000 parents on their unique journeys through pregnancy, birth, infant feeding, and early parenthood.

To produce high-quality, accessible and timely content across NCT’s channels, supporting marketing campaigns, communications and income generating activity through a central Content Studio. The role creates engaging, audience-led content across multiple formats including video, social, email, web and press materials ensuring all output aligns with NCT’s brand, messaging and tone of voice. Working closely with the Marketing & Growth Manager and Communications team, the role delivers content at pace in response to marketing campaign briefs, organisational priorities and emerging opportunities. A key part of the role is identifying creative, reactive and real-time content opportunities, using judgement and initiative to respond to audience needs in a fast-moving and sometimes sensitive environment. All content produced through the role is expected to support clear organisational outcomes, either driving income (such as course bookings and partnership value) or strengthening perceptions of NCT (including trust, relevance and connection with parents). Success in the role requires strong copywriting, creative and production skills, attention to detail and a proactive “see it, own it, solve it” mindset, taking ownership of delivery and contributing ideas that improve the quality, impact and effectiveness of NCT’s content.

We're looking for someone who has:

• Experience creating engaging and creative content across multiple digital and physical formats.
• Experience contributing to reactive or real-time content in a fast-moving or sensitive environment.
• Solid understanding of digital platforms and tools including Facebook, Instagram, TikTok, Canva etc.
• Strong copywriting, editing and creative skills, with a high level of accuracy, clarity and consistency.

You’ll be:

• Creative, proactive and enthusiastic.
• Collaborative and supportive within a small team.
• Adaptable to changing priorities and able to work calmly under pressure.
• Willing to be responsive and flexible, including occasional out-of-hours or reactive support.

We value our team and offer fantastic benefits to support your well-being and professional growth:

• 30 days annual leave (excluding Bank Holidays)
• Pension matched up to 5%
• Flexible working options to suit your family and lifestyle
• Employee Assistance Programme, including 24/7 GP access, personalised counselling, legal advice and more
• Life Assurance for peace of mind
• Free eye test for all staff, with further discounts
• Blue Light Discount Card

At NCT, we believe everyone should be able to shape their own journey - as parents, and as colleagues. We are taking positive action to increase diversity across our organisation, at all levels, and to nurture a culture of inclusion and belonging for all our people and for the parents and families we support. We are committed to zero discrimination, both internally and externally. This commitment applies regardless of visible or invisible difference, including (but not limited to): sex, sexual orientation, age, race, ethnicity, disability, impairment, learning difference or long-term condition, religion or belief, gender identity, economic class, marital or civil partnership status, family status (including single parents), socio-economic background, pregnancy and maternity. We actively welcome applications from people from communities who are under-represented in our organisation and the charity sector more widely.