At a Glance
- Tasks: Lead a dynamic team to drive demand generation and revenue growth across EMEA.
- Company: Join nCino, the leader in cloud banking, and be part of an innovative culture.
- Benefits: Enjoy a hybrid working model, competitive salary, and opportunities for professional development.
- Other info: Collaborative atmosphere with a focus on innovation and personal growth.
- Why this job: Make a real impact on regional strategy and drive change in a high-energy environment.
- Qualifications: 5+ years in B2B marketing and experience managing demand generation teams.
The predicted salary is between 60000 - 80000 £ per year.
nCino offers exciting career opportunities for individuals who want to join the worldwide leader in cloud banking.
This is a revenue role — and we mean that seriously. As Senior Demand Generation Manager for EMEA, you'll own the marketing engine that drives qualified pipeline across the region, working hand‑in‑hand with your marketing colleagues and sales to accelerate business growth. You'll join at a pivotal moment as the EMEA business scales, and you'll be instrumental in building the processes, frameworks, and team capability that underpin that growth. You’ll report to the Director of Regional Marketing and manage two direct reports with broad influence across the department. Your remit spans the full EMEA region and will need strong collaboration with US headquarters. You’ll spend your first 30–60 days understanding the existing EMEA landscape — tech stack, programmes, and team dynamics — before driving change.
What You'll Do
- Lead and develop a team of demand marketers, investing time in coaching them to grow to their potential.
- Own EMEA demand generation, driving qualified pipeline and revenue contribution with clear accountability for results.
- Implement and optimise across the full marketing mix: paid media, email, web, events, and offline channels using tools including Marketo, 6Sense, Salesforce, and SalesLoft.
- Use AI tools and data‑driven insights to improve efficiency and sharpen decision‑making across the team.
- Build and optimise the demand generation infrastructure: attribution models, lead scoring frameworks, reporting structures, and process standards.
- Partner closely with Sales, Marketing Operations, and Product to ensure seamless lead handoff and shared pipeline accountability.
- Present performance analysis and strategic recommendations to senior marketing leadership.
- Lead the EMEA website as a demand generation channel, driving content strategy and performance.
What We're Looking For
- A people leader who develops others — energised by coaching and building team capability.
- A demand generation professional who thinks in pipeline and revenue, not just leads and impressions.
- A builder — you've created or significantly improved demand gen processes and operational foundations, not just inherited them.
- Commercially astute and analytically strong, with confidence presenting to senior leadership.
- Genuinely curious about AI and emerging tools — you experiment rather than wait for permission.
- Genuine B2B SaaS experience — ideally within financial services or another complex, regulated environment.
- A strong relationship builder.
- Hands‑on with martech tools.
- Comfortable operating in a global, US‑headquartered organisation with the autonomy that comes with a regional leadership role.
Requirements
Essential
- 5+ years of progressive B2B marketing experience.
- 2+ years managing demand generation or marketing professionals.
- Proven track record driving pipeline from marketing.
- Strong grounding in attribution modelling and lead scoring.
- Budget management and ROI reporting experience.
- Excellent analytical and stakeholder communication skills.
Desirable
- Experience in banking technology or fintech SaaS.
- Advanced degree in Marketing, Business, or related field.
- Experience with martech tools which may include Marketo, 6Sense, Salesforce, and SalesLoft.
- Experience owning or directing a website as a demand generation or commercial channel.
- Experience coaching or developing first‑time managers.
- Knowledge of EMEA market dynamics across multiple sub‑regions.
Why nCino
- Everyday Innovation — Good ideas don't sit on the shelf here. They get built, tested, and shipped.
- Ongoing Pursuit — We lead change, we don't react to it. Evolving is part of who we are.
- Collective Drive — Curious, collaborative, accountable people doing work that moves an industry forward.
- A genuine seat at the table — this role has real influence on regional strategy, not just tactical execution.
- Hybrid working model based in the UK (typically 3 days in London per week), with occasional international travel likely.
If you thrive in a high-energy, entrepreneurial environment, we invite you to share your passion, ideas and excitement at nCino.
Senior Demand Generation Manager in London employer: nCino
nCino is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for professionals eager to make a significant impact in the cloud banking sector. With a strong emphasis on employee growth, you will have the opportunity to lead a dynamic team while utilising cutting-edge tools and strategies to drive demand generation across the EMEA region. The hybrid working model based in the UK allows for flexibility, ensuring a healthy work-life balance while contributing to a forward-thinking organisation that values diversity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Demand Generation Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at nCino or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by diving deep into nCino's culture and values. Show us how your experience aligns with our mission and how you can contribute to our growth. Be ready to share specific examples of your past successes!
✨Tip Number 3
Don’t just wait for job openings to pop up! Keep an eye on our website and apply directly through it. This shows initiative and gives you a better chance of being noticed by our hiring team.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It’s a chance to reiterate your enthusiasm for the role and remind us why you’re the perfect fit for the Senior Demand Generation Manager position.
We think you need these skills to ace Senior Demand Generation Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Senior Demand Generation Manager role. Highlight your achievements in demand generation, team leadership, and any relevant martech tools you've used.
Craft a Compelling Cover Letter:Your cover letter is your chance to show us your personality and passion for the role. Share specific examples of how you've driven pipeline and revenue in previous positions, and why you're excited about joining nCino.
Showcase Your Analytical Skills:Since this role requires strong analytical abilities, be sure to mention any experience you have with attribution modelling, lead scoring, and ROI reporting. We want to see how you've used data to make informed decisions.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at nCino
✨Know Your Numbers
As a Senior Demand Generation Manager, you'll need to demonstrate your understanding of pipeline metrics and revenue contributions. Brush up on your past achievements and be ready to discuss specific numbers that showcase your impact in previous roles.
✨Showcase Your Leadership Style
This role involves managing a team, so be prepared to talk about your leadership approach. Share examples of how you've coached and developed team members in the past, and highlight any successful outcomes from your mentoring.
✨Familiarise Yourself with the Tech Stack
Since you'll be working with tools like Marketo, Salesforce, and 6Sense, make sure you know them well. If possible, bring examples of how you've used these tools to drive demand generation success in your previous roles.
✨Prepare for Strategic Discussions
You'll need to present performance analysis and strategic recommendations to senior leadership. Practice articulating your insights clearly and confidently, focusing on how your strategies can align with nCino's goals and drive growth in the EMEA region.
