At a Glance
- Tasks: Lead brand strategy and customer acquisition for a fast-growing furniture retailer.
- Company: Join NCF Living, one of the UK's top furniture retailers with ambitious growth plans.
- Benefits: Performance bonus, laptop, mobile phone, and direct collaboration with the Founder.
- Other info: Fast-paced role with opportunities for personal and professional growth.
- Why this job: Shape the future of marketing in a dynamic retail environment and drive real impact.
- Qualifications: Proven marketing leadership experience in multi-site retail and strong brand management skills.
The predicted salary is between 60000 - 80000 £ per year.
Head of Brand, Marketing & Customer Acquisition
Location
Birmingham (Head Office)
Reporting to
Founder
About Us
NCF Living is one of the UK's fastest-growing furniture retailers, with 24 stores nationwide and ambitious plans for continued expansion.
We're now looking for an exceptional marketing leader to take ownership of our brand, customer acquisition strategy and overall marketing function.
This is a newly created leadership role that will play a key part in shaping the next stage of our growth.
The Role
Reporting directly to the Founder, you'll lead the development and execution of a commercially driven marketing strategy that strengthens our brand, increases customer acquisition, drives store footfall and delivers measurable sales growth.
Working alongside our Head of e Commerce, you'll oversee all marketing activity, ensuring every campaign and channel works together to maximise brand awareness, customer engagement and return on investment.
This is a hands‑on leadership role with the autonomy to shape the future of our marketing function.
Key Responsibilities
- Develop and deliver the company’s brand and marketing strategy.
- Drive customer acquisition and increase footfall across our retail estate.
- Lead the development of innovative in‑store marketing, window displays and POS initiatives, working closely with internal teams and suppliers to enhance the customer experience, strengthen brand consistency and drive sales.
- Own and protect the NCF Living brand, ensuring consistency across all customer touchpoints.
- Lead all offline marketing activity, including TV, radio, outdoor, print, direct mail, store launches, sponsorships and events.
- Develop and execute PR campaigns to increase brand awareness and media coverage.
- Work closely with our digital marketing agency to ensure all activity is aligned and commercially effective.
- Manage external agencies and marketing suppliers to maximise ROI.
- Monitor marketing performance, budgets and customer insights, making data‑led recommendations.
- Work collaboratively with Retail, E‑commerce, Buying and Finance to support business growth.
- Build and develop the marketing function as the business continues to expand.
The successful candidate will act as the guardian of the NCF Living brand, maintaining brand guidelines and providing final approval on all marketing communications, creative assets and campaigns to ensure consistency across every customer touchpoint.
About You
We're looking for someone who has
- Significant experience leading marketing within a multi‑site retail business.
- A proven track record of increasing customer acquisition, store footfall and revenue.
- Strong brand management and PR experience.
- Experience managing external agencies and marketing budgets.
- Excellent commercial awareness with a data‑driven approach to decision making.
- Strong leadership, communication and stakeholder management skills.
- A hands‑on approach with the ability to deliver results in a fast‑paced environment.
Experience within furniture, home interiors or another consumer retail business would be advantageous.
What We Offer
- Performance‑related bonus.
- Laptop and mobile phone.
- The opportunity to shape and lead the marketing strategy of one of the UK's fastest‑growing furniture retailers while working directly with the Founder.
- #J-18808-Ljbffr
Head of Brand, Marketing & Customer Acquisition in Birmingham employer: NCF Living
At NCF Living, we pride ourselves on being one of the UK's fastest-growing furniture retailers, offering a dynamic work environment in our Birmingham head office. As the Head of Brand, Marketing & Customer Acquisition, you'll have the unique opportunity to shape our marketing strategy and drive significant growth while collaborating closely with our Founder. We foster a culture of innovation and teamwork, providing performance-related bonuses and the tools you need to succeed, ensuring that your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand, Marketing & Customer Acquisition in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NCF Living and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NCF Living are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NCF Living on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NCF Living. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Brand, Marketing & Customer Acquisition in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NCF Living. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NCF Living:Show us that you’ve done your homework! In your application, briefly mention what you admire about NCF Living’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NCF Living
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NCF Living will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NCF Living, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
