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- Tasks: Lead the Brand & Creative Strategy team to develop innovative advertising solutions for CNBC International.
- Company: Join NBCUniversal, a top media and entertainment company with a global impact.
- Benefits: Enjoy flexible working hours, travel opportunities, and a vibrant workplace culture.
- Why this job: Be part of a dynamic team shaping the future of business news and creative strategy.
- Qualifications: Experience in managing global teams and expertise in digital marketing and content solutions required.
- Other info: This role may transition to a new company, Versant, offering exciting growth opportunities.
The predicted salary is between 72000 - 108000 £ per year.
Company Description
NBCUniversal is one of the world\’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company (\’Versant\’) comprised of most of NBCUniversal\’s cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
Job Description
Job Overview
You will lead the global Brand & Creative Strategy team, responsible for developing and packaging innovative advertising solutions for CNBC International.
CNBC is the number one business and financial news network on the planet.
Our mission is to help the influential and aspirational to make astute decisions to get ahead. CNBC International ensures no matter where you are, you can keep up to date with the latest breaking business and financial news.
With international headquarters in London and Singapore, we provide the perfect 24-hour global business briefing. From the start of trading in Asia, through the Closing Bell on Wall Street, our fast-paced, hard-hitting business coverage makes CNBC essential viewing for any senior business leader.
In addition to our global TV channel, available in more than 385 million homes worldwide, CNBC is also available on mobile, tablet and desktop. CNBC.com is the preeminent financial news source on the web, featuring an unprecedented amount of video, real-time market analysis, web-exclusive live video and analytical financial tools.
Based in London, this global role is crucial to CNBCI’s in-house Catalyst Agency and the wider CNBC Ad Sales department. There are several connected primary responsibilities:
- Lead the Brand and Creative Strategy unit, ensuring best practice processes and award-winning creative concepts to help grow our revenue.
- The group’s primary focus will be to drive revenue growth by delivering strategic, client-centric solutions that harness CNBC’s premium content, expansive network, and renowned IP, translating them into fully developed, client-facing proposals and presentations.
- An operational and strategic function that delivers departmental and wider stakeholder managementand direction as needed across areas such as partnerships, product monetisation, digital and other teams, working with the VP, ECD of Catalyst and other ad sales leaders in reviewing, determining and delivering on strategic goals, growth and opportunities.
- A key liaison with multiple stakeholders across various businesses and geographies
- finding synergies, alignment and implementing processes and other integrations.
- Identifying, building and prioritising innovative international products and opportunities.
- The role and the team under the role will champion industry-leading and award-winning creative excellence and original thinking. It will work closely with senior CNBC editorial stakeholders and leadership and the wider commercial teams, including product, events, data and the content studio to help bring the vision to life.
KEY RESPONSIBILITIES
- Help define and deliver on the strategic direction for the Catalyst Agency and the wider sales unit.
- A leader that works with our ad sales teams, brands and our products – overseeing a Brand and Creative Strategy team that develops award-winning concepts and solutions for our clients and providing the support and guidance to help the team deliver to its objectives and develop their combined and individual skills.
- Working with the VP, ECD of Catalyst Agency, play a key role in strategic growth and opportunities, including integrating functions and processes across other company divisions.
- Responsible for implementing, reviewing and updating systems and processes across commercial and editorial teams, building relationships, identifying and acting on new opportunities that help drive revenue growth.
- Oversee multiple workstreams across branded content, digital campaigns and integrated marketing initiatives.
- Evolve client pitch and presentation process.
- Work as a conduit between sales and content on assessing best practice process and workflow
- Keep up-to-date with industry and technological advancements particularly in the digital advertising and experiential space, b2b and b2c events. In addition, maintain deep knowledge of:
- Business news, CNBC’s coverage, and key regional newsmakers.
- CNBC’s programming and editorial calendar across platforms.
- Media regulations across global markets (Ofcom/IMDA).
- Competitor activity, client movements, and industry shifts.
Qualifications
SKILLS AND EXPERIENCE
- Experienced in managing global, multi-located, multi-faceted teams.
- Content, operations and strategic background, preferably in the media/publications space
- Expertise in multiplatform content and storytelling solutions for global brands, including native advertising/branded content.
- Strong understanding of digital marketing, track record of leading strategic marketing advice and experience of campaign development.
- In-depth knowledge of latest trends in brand marketing and new technologies.
- Excellent, innovative and persuasive, written, verbal and visual communication skills.
- A collaborative, ‘can do’ approach that encourages co-operation between internal departments and our client relationships.
- Creativity and a passion for innovative problem solving.
- An ability to multi-task and thrive in a high-pressured and fun environment.
- A passion for the media production and publication/streaming space.
REQUIREMENTS
- Willingness to travel as required and to work flexible hours when necessary
- Ability to work and live in the UK.
The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal\’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
Although you\’ll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you\’ll be a part of this exciting company as it takes shape.
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Senior Director, Brand Creative Strategy, CNBC employer: NBCUniversal
Contact Detail:
NBCUniversal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director, Brand Creative Strategy, CNBC
✨Tip Number 1
Network with professionals in the media and advertising industry, especially those who have experience with CNBC or similar companies. Attend industry events, webinars, and conferences to make connections that could lead to referrals.
✨Tip Number 2
Stay updated on the latest trends in digital marketing and brand strategy. Follow relevant publications and thought leaders on social media to gain insights that you can discuss during interviews.
✨Tip Number 3
Prepare to showcase your leadership skills by gathering examples of how you've successfully managed teams and projects in the past. Be ready to discuss specific challenges you faced and how you overcame them.
✨Tip Number 4
Familiarise yourself with CNBC's programming and editorial calendar. Understanding their content strategy will help you align your vision with theirs and demonstrate your commitment to the role during discussions.
We think you need these skills to ace Senior Director, Brand Creative Strategy, CNBC
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Senior Director, Brand Creative Strategy position at CNBC. Understand the key responsibilities and required skills to tailor your application accordingly.
Craft a Tailored CV: Highlight your relevant experience in managing global teams and developing innovative advertising solutions. Use specific examples that demonstrate your expertise in multiplatform content and storytelling, as well as your understanding of digital marketing.
Write a Compelling Cover Letter: In your cover letter, express your passion for media and your vision for the role. Discuss how your background aligns with CNBC's mission and how you can contribute to their brand and creative strategy. Be sure to showcase your creativity and problem-solving skills.
Showcase Your Knowledge: Demonstrate your understanding of the media landscape, including current trends in brand marketing and digital advertising. Mention any relevant industry knowledge or insights that could set you apart from other candidates.
How to prepare for a job interview at NBCUniversal
✨Know Your Brand Inside Out
Before the interview, make sure you have a deep understanding of CNBC's brand, its mission, and its audience. Familiarise yourself with their recent campaigns and how they position themselves in the market. This will help you demonstrate your passion for the brand and your ability to contribute to its growth.
✨Showcase Your Creative Strategy Skills
Prepare to discuss specific examples of innovative advertising solutions you've developed in the past. Highlight your experience in leading creative teams and how you've successfully driven revenue growth through strategic initiatives. Be ready to share metrics or outcomes that showcase your impact.
✨Understand the Industry Landscape
Stay updated on the latest trends in media, digital marketing, and advertising. Be prepared to discuss how these trends could influence CNBC's strategy and how you can leverage them to create compelling content and campaigns. This shows your proactive approach and industry knowledge.
✨Demonstrate Collaborative Leadership
As a Senior Director, you'll need to work closely with various teams. Prepare to discuss your leadership style and how you foster collaboration across departments. Share examples of how you've successfully managed multi-located teams and built strong relationships with stakeholders.
