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For Companies At a Glance
- Tasks: Manage and optimise paid search campaigns to drive subscriber growth for Hayu.
- Company: Join NBCUniversal, a leading media and entertainment powerhouse.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Why this job: Be part of an exciting team expanding a unique reality TV streaming service.
- Qualifications: Experience in paid search and strong analytical skills required.
- Other info: Fast-paced environment with great potential for career advancement.
The predicted salary is between 30000 - 42000 £ per year.
Overview
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service.
About Hayu
From NBCUniversal, Hayu is the first all-reality subscription video-on-demand streaming service of its kind – offering every episode and every season of a broad selection of reality TV franchises, all in one place. Available in over 45 international markets including Australia, Canada, United Kingdom, on a full array of devices (mobile, tablet, laptop, connected TVs and selected consoles) at www.Hayu.com.
Role
This is a unique opportunity to join an SVOD service at a hugely exciting time and play an integral role in the international expansion of a brand that has experienced rapid growth in a short period of time, within an environment that is hard working, fast paced and truly collaborative.
Job Description
The Paid Search Executive is responsible for the day-to-day execution, management, and reporting across Hayu's core paid search channels. This role focuses on meticulous campaign maintenance, optimisation to key performance indicators (KPIs), and supporting the team's testing agenda. Working under the guidance of the Paid Search Planner, and reporting to a Paid Search Manager, the Executive will be the hands-on specialist ensuring all campaigns drive efficient subscriber acquisition and retention for the service.
Key Responsibilities
- Campaign Execution & Optimisation
- Daily Management: Conduct daily monitoring and optimisation of paid search campaigns across core platforms, including but not limited to Google Ads and Microsoft Advertising.
- Account Hygiene: Ensure best-in-class account hygiene, including adherence to established campaign structures, naming conventions, and continuous quality score, conversion rate, and cost per acquisition improvements.
- Budget Pacing: Perform daily budget tracking and pacing to ensure accurate spend alignment against monthly budgets and campaign-specific goals.
- Tactical Testing: Execute A/B tests on ad copy, keywords, and landing pages working with the Paid Search Planner to drive measurable improvements in performance (e.g., CTR, CPA).
- Maintenance: Responsible for the hands-on building, migration, and restructuring of campaigns and ad groups as directed by the Planner.
- Data Extraction: Extract, organise, and analyse raw performance data from marketing platforms, combined with leaning on existing reporting dashboards.
- Reporting Support: Assist the Planner in compiling and delivering weekly performance reports, translating data into clear summaries of trends, risks, and recommended next steps.
- Tracking: Partner with Hayu's Product Team and an external SEO agency to monitor and request any improvements or implementations via Google Tag Manager to ensure accurate conversion tracking and data flow between platforms and analytics tools like GA4.
- Financial Accuracy: Support the financial process by assisting with raising Purchase Orders (POs) and reconciling budget/spend data.
- Cross-Functional Support: Work closely with the Paid Search Planner and the wider digital team to execute strategic roadmaps and ensure consistent messaging across all digital channels (Search, Social, Programmatic).
- Mentorship & Learning: Actively participate in training and upskilling sessions provided by the Planner and external partners (Google, Microsoft).
- Stakeholder Communication: Maintain clear and effective communication with internal stakeholders and external agency/publisher partners on campaign progress and execution details.
Qualifications
Basic Requirements:
- Experience: Hands-on, demonstrable experience in a dedicated Paid Search/PPC role (agency or client side).
- Platform Expertise: Strong working knowledge of Google Search Ads is essential. Familiarity with Microsoft Advertising is a plus.
- Analytical Proficiency: Proficiency in Excel (e.g., pivot tables, VLOOKUPs) and familiarity with analytical tools like GA4 and visualization tools (e.g., Looker Studio, Tableau).
- Performance Focus: Demonstrated experience in optimising campaigns against strict CPA and ROI goals.
Desirable Characteristics:
- Previous experience on the media agency or client side within Media & Entertainment, SVOD/OTT, or subscription marketing.
- Exposure to SA360 (Search Ads 360) is a plus.
- Understanding of marketing to millennial consumers and enjoyment of reality TV.
Requirements:
- Eligible to work in the UK
- Proficient in written and spoken English
The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.
Paid Search Executive in London employer: NBCUniversal
Contact Detail:
NBCUniversal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Executive in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand what makes Hayu tick and be ready to discuss how your skills can help them grow. Show them you're not just another candidate, but someone who truly gets their vibe.
✨Tip Number 3
Practice your pitch! Be clear about your experience and how it relates to the Paid Search Executive role. A confident, concise introduction can set the tone for the rest of the conversation.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you fresh in their minds and show that you’re genuinely interested in the position. Plus, it’s a great chance to reiterate why you’d be a perfect fit for Hayu.
We think you need these skills to ace Paid Search Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Search Executive role. Highlight your experience with Google Ads and any relevant PPC campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your background in media and entertainment makes you a great fit. Let us know why you want to join Hayu specifically!
Show Off Your Analytical Skills: Since this role involves a lot of data analysis, make sure to mention your proficiency with Excel and any analytical tools you've used. We love seeing candidates who can turn numbers into actionable insights!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Hayu and what we do!
How to prepare for a job interview at NBCUniversal
✨Know Your Stuff
Before the interview, dive deep into the world of paid search. Familiarise yourself with Google Ads and Microsoft Advertising, as well as the latest trends in PPC. Being able to discuss specific campaigns or strategies you've worked on will show your expertise and passion for the role.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess during the interview. Bring examples of how you've used data to optimise campaigns, perhaps through A/B testing or budget tracking. Highlight your proficiency in Excel and any tools like GA4 that you've used to drive performance.
✨Be Ready to Discuss Campaigns
Expect questions about your past campaign experiences. Be ready to talk about how you maintained account hygiene, improved quality scores, and achieved CPA goals. Use specific metrics to illustrate your successes and how they align with the responsibilities of the Paid Search Executive role.
✨Emphasise Team Collaboration
This role requires working closely with various teams, so be prepared to discuss your experience in cross-functional collaboration. Share examples of how you've communicated effectively with stakeholders and contributed to a team environment, especially in fast-paced settings.
