At a Glance
- Tasks: Lead exciting marketing campaigns for blockbuster films and collaborate with global teams.
- Company: Join NBCUniversal, a leader in the entertainment industry with a vibrant culture.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional growth.
- Other info: Dynamic role with opportunities to attend trade shows and engage with industry leaders.
- Why this job: Make an impact on iconic film releases and connect with creative minds worldwide.
- Qualifications: Experience in marketing, strong communication skills, and a passion for entertainment.
The predicted salary is between 60000 - 80000 € per year.
The Senior Marketing Manager is responsible for the consumer marketing activities for NBCUniversal's filmed entertainment product through consumer facing marketing and supporting B2B efforts with local clients within the market. The Senior Marketing Manager will collaborate in the development and execution of marketing activities in collaboration with Universal Picture's International team based out of London, as well as the Head Office Team in LA, to support Local market needs and whilst also ensuring a connection to a Global network of marketeers and senior leadership.
Key Responsibilities
- Manage local clients across a portfolio of territories: presenting upcoming titles, collaborating on in-market support, creating opportunities for Universal title promotion, and approve marketing materials developed by licensees.
- Formulate and deploy strategic consumer marketing plans in collaboration with central London team and local digital accounts to drive awareness and sales of NBCU Content.
- Contribute to the strategy for each release including input into international marketing briefs.
- Support budget‑spend tracking and financial pacing for a selection of titles, ensure budget documents are up to date and accurate work closely with VP.
- Brief and oversee local media agency resource for all windows and liaise with London team on elements of media and creative.
- Ensure agency relationships are in‑line with SOW and delivering against expectations.
- Work in tandem with London and LA based teams on creative assets ensuring creative for above and beyond media buys are aligned with local requirements.
- Develop and oversee creative process for all Local PEW campaigns and work with London based team on second window execution.
- Deliver brand partnerships in collaboration with VP and agency partners across the P1 studio slate.
- Align Consumer Marketing with Creative Services, Trade Marketing and Account Management to define strategic opportunities, priorities for titles, creative deployment and key account support.
- Work collaboratively across business units, e.g. Theatrical, consumer products, physical licensees, and brand franchise to maximise lifecycle opportunities of managed titles.
- Collaborate with PR and Social/Influencer lead to determine activation plans.
- Where applicable, represent Universal at trade shows and attending regular meetings, making recommendations regarding campaigns and overall driving cross studios initiatives forwards.
- Deliver summaries for market trends, post campaign wrap‑ups and contribute to film maker presentations.
- Perform other marketing duties and/or special projects as needed.
Requirements and Skills
- Language skills highly desirable i.e. (Latin American) Spanish, (Brazilian) Portuguese or French.
- Experience with Digital and/or Physical Home Entertainment or a related entertainment industry marketing preferred.
- Strong understanding of marketing campaign management, media trends & landscapes and digital marketing.
- Strategic planning/business development experience.
- Ability to interact with agencies as well as diverse groups internationally.
- Solid communication and presentation skills.
- Strong financial and commercial acumen, including high proficiency in MS Excel.
- Ability to effectively handle multiple competing priorities.
- Strong team player and highly motivated self‑starter.
Additional Information
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation.
Senior Marketing Manager employer: NBC Universal
At NBCUniversal, we pride ourselves on fostering a dynamic and inclusive work environment that encourages creativity and collaboration. As a Senior Marketing Manager based in London, you will have the unique opportunity to work alongside a global network of marketing professionals, driving impactful campaigns for our filmed entertainment products while benefiting from comprehensive employee growth opportunities and a commitment to work-life balance. Join us to be part of a forward-thinking company that values innovation and diversity, making it an exceptional place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those connected to NBCUniversal. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies of your past marketing campaigns. When you get that interview, having tangible examples will make you stand out.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest marketing strategies and media landscapes. Being in the know shows you're passionate and ready to hit the ground running.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in consumer marketing and any relevant projects you've worked on that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills match what we're looking for. Don't forget to mention your experience with digital marketing and campaign management.
Showcase Your Achievements:When detailing your past roles, focus on your achievements rather than just responsibilities. Use numbers and examples to demonstrate how you've driven awareness and sales in previous positions. We love seeing results!
Apply Through Our Website:We encourage you to apply through our website for the best chance of being noticed. It’s super easy and ensures your application goes directly to us. Plus, we can't wait to read what you have to offer!
How to prepare for a job interview at NBC Universal
✨Know Your Marketing Stuff
Make sure you brush up on the latest trends in consumer marketing, especially in the entertainment industry. Be ready to discuss specific campaigns you've managed and how they drove awareness and sales. This shows you're not just familiar with the theory but have practical experience too.
✨Showcase Your Collaboration Skills
Since this role involves working closely with teams in London and LA, be prepared to share examples of how you've successfully collaborated with diverse teams in the past. Highlight your ability to manage relationships with agencies and local clients, as this will be key to your success.
✨Be Financially Savvy
Brush up on your financial acumen, especially regarding budget tracking and pacing. Be ready to discuss how you've managed budgets in previous roles and how you ensure accuracy in financial documents. This will demonstrate your capability to handle the financial aspects of marketing campaigns.
✨Prepare for Creative Discussions
Since you'll be overseeing creative processes, think about how you can contribute to the development of marketing materials. Prepare to discuss your approach to aligning creative assets with local market needs and how you've ensured that campaigns resonate with target audiences.