Director, EMEA Media (14M FTC)

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service.

Universal Pictures International (UPI) is the International Distribution and Marketing division for Universal Pictures. In the United Kingdom, Austria, Spain, Italy, Germany, Switzerland, the Netherlands, France, Russia, Korea, Hong Kong, Australia, New Zealand, Mexico, Brazil, India and China, UPI directly markets and distributes movies through its local offices, creating campaigns and release strategies that respond to the culture and market behaviour of those territories.

Based in London and reporting to the EVP EMEA, the EMEA Regional Marketing team is responsible for overseeing the execution of the title specific marketing plans within the EMEA region. This includes implementation of global marketing strategy together with understanding territory nuance and empowered to represent territory feedback to head office.

The EMEA Media Director reports to the VP of Marketing, EMEA. This role is for a fixed-term period of 14 months to cover maternity leave.

• Lead Paid Media for UPI slate
• Ensure global marketing and media strategy for each title lands with local teams and is effectively adapted to local nuances and release strategy.
• Oversee review and approval of all local media plans, collaborating with Jr Manager and agency resource as required.
• Scrutinize strategic approach, understand local adaptations, encourage adoption of learnings, innovation and best practices, and highlight new initiatives or tests to inform HO and other EMEA teams.
• Supervise financial planning of each title’s marketing budget, analyzing requests for budget changes in lead up to release and post-opening, and in reaction to campaign signals and box office performance.
• Monitor media booking deadlines to ensure marketing commitment schedules are aligned with overall release strategy.
• Act as the primary strategic media point of contact for all markets OpCo, UIP and Licensees in EMEA.
• Lead regional media campaigns on key releases, from strategic development to planning and implementation through post campaign analysis, in collaboration with Jr Manager.
• Provide summaries and communicate key updates related to local media campaigns to EMEA management and wider team, Home Office teams and other stakeholders.
• Build strong working relationships with stakeholders across EMEA.
• Represent and advocate for local markets’ needs, ensuring efficient interplay of central vs local media support.
• Lead proactive sharing of best practice across markets, circulating ideas, facilitating inspiration sessions with relevant media partners.
• Work with HO Media, Finance and Distribution to identify optimal AdPub by market.
• Manage annual budget process working with Finance and Distribution.
• Monitor and report on ongoing AdPub trends to inform EMEA Regional and HO teams: media inflation, investment trends.

• Work closely with HO Media and local teams to advance global learning agenda.
• Work with appointed media agency to identify and update priority principles for media planning.
• Surface opportunities for testing new platforms, formats or approaches.

• Presenting media strategies to Head Office, regional office and local markets.
• Develop and lead media presentations to UIP and Licensee markets.
• Day-to-day support and management of Jr Manager.

• Deep understanding of marketing, media planning principles and audience strategy.
• Experience working within media or entertainment industry either client or agency side.
• Data strategy and analysis.
• Financial and business acumen.

• Concise and effective communicator.
• Creative.
• Analytical mindset with outstanding attention to detail.
• Solid leadership skills and ability to prioritise in a fast-moving environment.
• Entrepreneurial spirit to help shape our media strategy and vision.
• A team player and collaborator.

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

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