The Senior Marketing Manager will deliver multi‑media campaigns including ATL, TTL and BTL activations alongside partnerships and fandom focused events, across a number of European markets, including the UK and Ireland. The role will support the Senior Marketing Director based in London to interpret the overarching global brand strategy and execute campaigns that resonate locally and meet both DTC and B2B business objectives. The successful candidate will be as passionate about reality TV as they are about marketing, combined.
Responsibilities
- Collaborate with the Senior Marketing Team in the creation and development of key tent pole marketing campaigns that meet business objectives and KPIs.
- Support with the collation of post‑campaign analysis reports to understand impact and inform future campaigns.
- Tailor global campaigns and produce locally nuanced regional campaigns that meet specific territory business objectives.
- Leverage available data and insights from internal and external research teams to develop campaigns that are highly targeted and optimised to reach KPIs.
- Manage workflows that include creative concepting, briefing and coordinating where required, with both in‑house creative teams and external creative agencies.
- Ensure local compliance for all marketing activity across responsible territories.
- Own and manage responsible territory budgets, including day‑to‑day financial management of POs and invoicing.
- Act as brand champion for Hayu, working with the marketing team to continuously evaluate and refine and ensure alignment of the brand proposition and tone of voice across all media touch points, across all responsible markets.
- Manage PR, creative and media agencies (where applicable) to develop good‑fit PR/marketing plans for responsible territories.
- Work cohesively with the in‑house PR and social teams to create and execute brand/content activations, identify good‑fit influencers and deliver consumer and trade press releases when required.
- Manage stakeholders, build collaborative relationships both internally (Marketing, PR, Creative, Finance, Legal, Research, Content, Commercial and Product) and externally (Commercial Partners, Brand Partners and Agencies).
- Work cross‑functionally with the Ad Sales, Business Operations and Commercial Teams to set up, create and execute promotional initiatives and good‑fit brand partnerships for responsible markets.
- Create and execute presentations and pitches for both internal stakeholders and external partners.
- Manage and strengthen relationships with multiple B2B partners across media, tech and telcos in order to co‑create and execute effective marketing activity to drive relevant brand metrics.
- Develop and execute strategic, data‑driven campaigns, building tactical plans and driving in a fast‑paced, dynamic environment.
Qualifications
- Proven track record of defining strategy and translating it into tactical plans.
- Experience in large‑scale events.
- Experience in brand partnerships and event sponsorships.
- Experience in managing commercial partnerships.
- Sound financial acumen to manage budgets, analyse the efficiency of marketing initiatives and support overall corporate financial objectives.
- Demonstrated execution of 360 integrated campaigns and track record of working on ATL marketing campaigns.
- Strong communicator able to influence and present campaigns from ideation to post‑campaign reports.
- Ability to prioritise and juggle multiple projects simultaneously.
- Strong digital marketing literacy and understanding of managing digital brands.
- Strong understanding of media planning and execution.
- 5+ years experience in a B2C brand role within media, entertainment industry, or digital female brand (preferred).
- Bachelor's degree or relevant marketing experience; SVOD/OTT experience highly desirable.
- Enjoyment and strong knowledge of reality TV.
- Experience working on brands with a female millennial consumer.
- Experience working across European markets.
- Eligible to work in the UK (Hybrid model, 4 days in the office).
- Must be internationally mobile.
- Fluent written and spoken English.
