At a Glance
- Tasks: Lead global marketing effectiveness strategy and optimise marketing impact across all channels.
- Company: JD Sports Group PLC, a leading international retailer of sports and fashion brands.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a high-performing team and drive innovative marketing solutions.
- Why this job: Make a significant impact on marketing strategies for a globally recognised brand.
- Qualifications: Extensive experience in marketing effectiveness and strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
Global Head of Marketing Effectiveness 14-months FTC
Overview: JD Sports Group PLC is a leading international multi-channel retailer of sports, fashion, and outdoor brands. With an extensive portfolio of globally recognised brands, JD Sports has established itself as the 'King of Trainers' and a beacon for sportswear enthusiasts around the world. Our commitment to delivering exceptional customer experiences and innovative products drives our success in the competitive retail landscape.
Position Overview: The Global Head of Marketing Effectiveness defines and leads JD’s global effectiveness strategy, transforming how marketing impact is understood, measured, and optimised across all channels, markets, and customer touchpoints. This role plays a critical part in moving the business from a historically siloed view of channel measurement to a fully integrated, full-funnel, omnichannel understanding of effectiveness—ensuring that all marketing activity is evaluated based on its contribution to both commercial outcomes and long-term brand growth, regardless of where or how customers choose to engage or transact. Leading a team of effectiveness specialists, this role establishes a unified measurement framework that connects brand, media, digital, and customer insight. The role partners closely with senior stakeholders across Marketing, Digital, Finance, and Insight functions to ensure marketing investment decisions are grounded in robust, forward-looking, and holistic effectiveness principles.
Key Responsibilities:
- Global Marketing Effectiveness Strategy
- Extensive experience in marketing effectiveness, media strategy, analytics, or a combination of these (client or agency side).
- Proven experience leading effectiveness strategy across multiple brands, markets or at a global level.
- Deep expertise in marketing mix modelling (MMM), attribution, and full-funnel measurement approaches.
- Demonstrated experience leading modelling programmes and translating outputs into media optimisation recommendations grounded in full-funnel media planning principles.
- Strong understanding of omnichannel retail and how marketing drives outcomes across different customer touchpoints and transaction channels.
- Demonstrated ability to move organisations from siloed measurement toward integrated, full-funnel effectiveness frameworks.
- Strong commercial acumen, with experience linking marketing investment to business outcomes and incremental impact.
- Experience building, leading, and developing high-performing teams.
- Advanced analytical capability and experience working with complex, large-scale datasets.
- Exceptional communication and stakeholder influence skills, with the ability to engage and challenge at senior levels.
- A forward-looking mindset with strong awareness of evolving media, data, and privacy landscapes.
Global Head of Marketing Effectiveness - Maternity Cover employer: Naylor's Equestrian Llp
JD Sports Group PLC is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong focus on employee development, we provide numerous growth opportunities and a culture that values creativity and teamwork. Located in a vibrant retail landscape, our team enjoys the unique advantage of working with globally recognised brands while contributing to meaningful marketing strategies that drive both commercial success and brand loyalty.
