At a Glance
- Tasks: Lead strategic partnerships in digital marketing, payments, and loyalty programmes.
- Company: Join a dynamic team focused on innovative digital solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with exciting projects and career advancement potential.
- Why this job: Make an impact by driving commercial growth and engaging with major brands.
- Qualifications: 5+ years in marketing or partnerships with strong analytical and communication skills.
The predicted salary is between 50000 - 65000 £ per year.
- Digital Partnerships Manager
- Department: Digital
- Reporting to: Partnerships Lead
About the Role
We are looking for an experienced and commercially minded Digital Partnerships Manager to lead and develop key strategic partnerships across Digital Partnerships including Buy Now Pay Later (BNPL), payments, loyalty and marketing partnerships.
This is a varied role that combines partnership management, marketing, analytics and commercial performance.
The successful candidate will manage relationships with key partners including Klarna, Clearpay and other payment providers, driving performance, optimisation, customer engagement and commercial growth.
The role will also support the ongoing development of our loyalty programme through rewards and partnership opportunities, while delivering high-profile marketing activations with major brands such as Mastercard around key cultural and sporting events.
This position is ideal for someone who combines strong analytical capabilities with a creative marketing mindset.
Key Responsibilities
- Buy Now Pay Later (BNPL) & Payments Partnerships
- Own and manage relationships with key BNPL and payment partners including Klarna, Clearpay and other strategic providers.
- Develop and implement joint business plans to drive commercial growth and customer acquisition.
- Monitor and optimise partner performance against agreed KPIs and objectives.
- Identify and deliver new partnership opportunities, launches and strategic initiatives.
- Ensure all partner marketing activity is aligned with broader business objectives.
- Conduct regular market reviews and competitor analysis to identify emerging trends, opportunities and risks within the BNPL landscape.
- Ensure all BNPL and payment partner activity complies with internal policies, regulatory requirements and industry standards.
- Marketing & Campaign Management
- Develop and deliver co-funded and partner-led marketing campaigns across multiple channels.
- Manage the creation, optimisation and deployment of marketing assets for partner campaigns.
- Work closely with internal creative, trading and marketing teams to ensure campaigns are delivered effectively.
- Manage marketing partnerships with strategic partners including Mastercard and other key brands.
- Measure campaign effectiveness and provide actionable recommendations for future activity.
- Performance, Reporting & Analytics
- Produce regular performance reporting and insights for internal and external stakeholders.
- Analyse customer, campaign, partnership and commercial performance data to identify opportunities for optimisation.
- Deliver clear recommendations and strategic insights to senior stakeholders.
- Develop KPI dashboards and reporting frameworks to measure partnership success.
- Use data and market intelligence to support strategic decision-making.
- Loyalty Programme Support
- Support the growth and development of the company's loyalty programme through new partnership opportunities.
- Identify and secure reward and benefit opportunities that enhance member engagement and value.
- Collaborate with loyalty, CRM and marketing teams to deliver partnership-led member experiences.
- Stakeholder Management
- Build strong relationships across marketing, trading, finance, legal, CRM, loyalty and digital teams.
Skills & Experience
- Minimum 5 years' experience in marketing, digital marketing, performance marketing, partnerships or a related commercial role.
- Strong commercial awareness and ability to identify growth opportunities.
- Experience analysing performance data and translating insights into action.
- Excellent reporting, presentation and communication skills.
- Strong project management and organisational capabilities.
- Experience managing marketing campaigns and partner-funded activities.
- Ability to build relationships and influence stakeholders at all levels.
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Digital Partnerships Manager employer: Naylor's Equestrian Llp
Naylor's Equestrian Llp is an excellent employer, offering a vibrant work culture in Coatbridge, Scotland, where teamwork and customer focus are at the heart of our operations. Employees enjoy a range of benefits, including a generous Staff Discount and opportunities for personal development, making it a rewarding place to grow your career while being part of a passionate team dedicated to enhancing customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Partnerships Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Naylor's Equestrian Llp and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Naylor's Equestrian Llp are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Naylor's Equestrian Llp on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Digital Partnerships Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Naylor's Equestrian Llp. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Naylor's Equestrian Llp:Show us that you’ve done your homework! In your application, briefly mention what you admire about Naylor's Equestrian Llp’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Naylor's Equestrian Llp
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Naylor's Equestrian Llp will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Naylor's Equestrian Llp, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
