Senior Paid Media Executive in Bury

Senior Paid Media Executive

Role overview

As a Senior Paid Media Executive, you will lead, inspire, and develop Executives & Assistants in our market‑leading in‑house Paid Media team.

You will help spearhead best‑in‑class Paid Media implementation across Paid Search, Paid Social & Digital Display.

Overview

Your role will be to lead the strategy and account direction, predominantly working with our tier 1 partners such as Google, You Tube, Bing, Apple, Facebook, Instagram, Twitter, Pinterest as well as emerging platforms and opportunities.

You will also manage key stakeholders across the business, as well as integrating with other parts of the Multi‑Channel team such as Organic Search, Affiliates & Partnerships, Content, as well as CRO and Analytics teams.

Responsibilities

• Demonstrate a strong understanding & showcase a practical ability of working with Paid Search and/or Paid Social platforms and concepts.
• Manage, own, and constantly find ways of improving the workflow of your team. Responsible for quality of all work output from your team.
• Regularly review team processes (reports, presentations, tools etc.) for efficiency.
• Complete internal audits across your accounts & continually evolve.
• Oversee the end to end Implementation including set‑up, management, analytics, tracking, reporting of Paid Search and/or Paid Social accounts.
• Be an expert in all relevant 3rd party tools & technology.
• Build & maintain project plans outlining all key tasks for your accounts.
• Continually review & suggest changes to tactics based on current performance and impact on campaign goals & KPIs.
• Accurately forecast potential delivery for your accounts.
• Help develop the Paid Media department by being innovative and sharing knowledge and processes.
• Develop a close working relationship with external suppliers such as Google, Facebook, Apple, Twitter etc.
• Role objectives and KPI’s
• Stakeholder management
• External Trade Meetings – Updates
• Project Management – Managing Upwards & Downwards Internal
• Developed Skillset (My Core Training Course) – # of courses complete
• Departmental trade updates
• Support on Roadmap
• Product Adoption
• Account Structures – Managing Implementation
• Account Trends – Understanding wider impact
• Trouble Shooting – Escalation
• Account Ownership – Strategy/Targets/KPI's
• Mentorship – Exec/Assistant/New Starters
• Activation Excellence
• Attribution Knowledge Sharing (Blogs/industry trends) – Champion of area
• Budget Allocation – Micro
• Presenting – Key Stakeholders (internal/fascia)
• Time Management – Prioritising juniors Workload Feed – Creation & Optimisation
• Lead supplier calls – Small to Medium Suppliers
• Supplier Input – Product Focus / Questions / Market Insights / Feedback
• Auditing
• Introductions for new starters
• Competencies and behaviours
• Deciding and Initiating Action (1.1)
• Persuading and Influencing (3.2)
• Presenting and Communicating Information (3.3)
• Applying Expertise and Technology (4.2)
• Delivering Results and Meeting Customer Expectations (6.2)
• Adapting and Responding to Change (7.1)
• Coping with Pressures and Setbacks (7.2)
• Achieving Personal Work Goals and Objectives (8.1)

Skills and Experience

• Ability to identify issues and be pro‑active in providing solutions.
• A high degree of numeracy and literacy.
• Ability to work under pressure across a high level of Paid Search and/or Paid Social accounts.
• Highly literate in MS Excel, Power Point, Word, Office365, Google Docs.
• Effective communication skills.
• Effective presentation skills.
• Effective time management skills with the ability to multi‑task.
• A high attention to detail.
• Experience in managing sophisticated Paid Search/Paid Social campaigns.
• In depth knowledge of Paid Media, from an implementation perspective.
• Google Shopping, Facebook DPA
• Retargeting experience.
• Google Analytics experience.
• An appreciation of the Paid Media ecosystem (i. e. how Paid Search influences Paid Social).
• Facebook Blueprint Certified & Twitter Flight School desired.
• Google Ads Certified desired.
• Second language an advantage.
• Training requirements for the role
• Microsoft Excel
• Numeracy & Literacy
• Google Platforms – Ad Words, Analytics, GMC
• Meta Platforms – Business Manager
• Product Feed Optimisation
• Junior Staff Development
• Staff Resource Management
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