At a Glance
- Tasks: Support advanced marketing measurement and data analysis for effective investment decisions.
- Company: Join JD Sports, the 'King of Trainers' in the sportswear retail industry.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous improvement and innovation.
- Why this job: Make a real impact on marketing effectiveness with cutting-edge analytics.
- Qualifications: 2-4 years in marketing analytics and strong analytical skills required.
The predicted salary is between 35000 - 45000 £ per year.
JD Sports Group PLC is a leading international multi-channel retailer of sports, fashion, and outdoor brands. With an extensive portfolio of globally recognised brands, JD Sports has established itself as the 'King of Trainers' and a beacon for sportswear enthusiasts around the world. Our commitment to delivering exceptional customer experiences and innovative products drives our success in the competitive retail landscape.
The Measurement & Modelling Analyst will support the delivery of advanced marketing measurement across the UK and key European territories. Focused on MMM execution support, data preparation, diagnostics, platform studies, and reporting & visualisation, this role provides the analytical foundation that enables effective investment decisions. Working closely with the Marketing Effectiveness Manager, insight teams, and external modelling partners, they will help ensure our marketing measurement is accurate, actionable, and consistently applied.
Key Responsibilities- Automated MMM Onboarding & System Maintenance: Support the onboarding and implementation of JD’s agile, automated MMM platform, ensuring full integration of all required data sources. Be the Marketing Effectiveness team’s guardian of system accuracy by monitoring data flows, validating that automated data ingestion is working as expected, and flagging issues to the vendor or Data Science internal teams. Manage configuration updates, channel mapping, taxonomy alignment, and changes to inputs or naming conventions across markets. Work with the Marketing Effectiveness Manager to ensure outputs are aligned to business needs and are refreshed on the agreed cadence. Document processes, workflows, and data definitions to maintain a stable and scalable automated modelling environment.
- MMM Execution & Diagnostics Support: Support regular model refresh cycles by reviewing outputs, checking response curves, and validating performance insights. Conduct diagnostic analysis to understand model behaviour, performance changes, and channel drivers. Assist in preparing modelling interpretation packs for marketing, media, and finance stakeholders.
- Digital & Platform Study Support: Assist in the coordination of partner (e.g. Google, Meta etc.) measurement programmes, including lift studies and incrementality analyses. Ensure alignment with ongoing incrementality programme. Prepare supporting datasets and help interpret platform results alongside MMM outputs. Consolidate platform insights as part of wider channel and investment recommendations.
- Reporting & Visualisation: Support the KPI & Measurement Analyst to build and maintain dashboards and reporting tools that track marketing effectiveness KPIs across markets. Design data visualisations that make modelling outputs easier to understand for non-technical stakeholders.
- Cross-Functional Collaboration: Work closely with Insight teams (Customer Analytics, Brand Tracking, Research) to align data inputs and ensure cohesive insight stories. Collaborate with media and digital teams to gather campaign data, platform extracts, and channel performance inputs. Participate in Marketing Effectiveness and Insight team meetings, sharing observations from data and measurement cycles.
- 2–4 years’ experience in marketing analytics, digital analytics, measurement, or a similarly analytical role.
- Strong numeracy and analytical capability, with experience working with complex datasets.
- Good working knowledge of digital media channels and associated performance metrics.
- Experience using Excel and tools such as Power BI or Tableau for data manipulation and visualisation.
- Experience or interest in marketing mix modelling (exposure to automated MMM platforms a plus).
- Strong attention to detail and the ability to produce accurate, reliable analysis.
- Collaborative mindset, with confidence working with multiple teams and stakeholders.
- A proactive approach to problem solving and continuous improvement.
Measurement & Modelling Analyst - Marketing Effectiveness in Bury employer: Naylor's Equestrian Llp
JD Sports Group PLC is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong focus on employee growth, we provide opportunities for professional development and the chance to work with leading brands in the sportswear industry. Our culture promotes teamwork and creativity, ensuring that every team member's contributions are valued and impactful, making it a rewarding place to build a career in marketing analytics.
StudySmarter Expert Advice🤫
We think this is how you could land Measurement & Modelling Analyst - Marketing Effectiveness in Bury
✨Show Your Creative Side
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We think you need these skills to ace Measurement & Modelling Analyst - Marketing Effectiveness in Bury
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Naylor's Equestrian Llp. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Naylor's Equestrian Llp:Show us that you’ve done your homework! In your application, briefly mention what you admire about Naylor's Equestrian Llp’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Naylor's Equestrian Llp
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Naylor's Equestrian Llp will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Naylor's Equestrian Llp, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
