At a Glance
- Tasks: Lead impactful marketing strategies for the On brand at JD Sports across EMEA.
- Company: Join a dynamic team at JD Sports, a leader in sports retail.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborative atmosphere with opportunities to work on exciting, multi-channel campaigns.
- Why this job: Make a real impact by shaping culturally relevant campaigns that resonate with consumers.
- Qualifications: Experience in global marketing, strong project management, and a passion for youth culture.
The predicted salary is between 50000 - 65000 £ per year.
Department: Partner Brand Marketing
Role Description
Lead and elevate how On shows up within JD Sports across EMEA delivering best in class, culturally relevant brand activation that drive both brand heat and commercial performance. As Senior Executive, you will support in driving the end-to-end marketing strategy and execution for On at JD. You will translate global and EMEA initiatives into impactful campaigns. Working at the intersection of brand and retail, you will lead the development of integrated, omni channel campaigns across retail, digital, social, paid media and experiential – bringing On stories, product and key moments to life within JD. You will collaborate closely with On stakeholders, JD HQ and internal teams to deliver impactful execution. The role requires a commercial, and strategic mindset, combined with strong executional excellence. You will use consumer insights, cultural trends and performance data to shape campaigns that not only elevate brand perception but also deliver measurable impact. Ultimately you will play a critical role in building the On brand at JD delivering standout brand experiences that connect with consumers and drive sustained growth.
Responsibilities
- Drive the end-to-end marketing strategy and execution for the On brand at JD.
- Adapt Global and EMEA wide campaigns into locally relevant campaigns.
- Work with the UK team to deliver best in class omni channel activations across retail, digital, social, paid media and IRL moments.
- Ensure consistency of On brand expressing whilst tailoring campaign to JD consumer insights and cultural moments.
- Act as the key point of contact between On JD HQ, and the internal teams.
- Collaborate cross functionally with internal teams, and external agencies to deliver seamless campaign execution.
- Own and manage the allocated marketing budget, ensuring efficient investment, optimisation and maximum ROI.
- Champion a consumer first mindset, delivering engaging and culturally relevant brand experiences.
- Establish a strong feedback loop with On and HQ team sharing insights on consumer, trends etc.
- Continuously analyse market and cultural trends to inform strategy, ensuring campaigns remain relevant and resonate with JD audience.
- Track, analyse and report on brand performance and campaign effectiveness, using data driven insights to optimise future activity.
Skills and Experience
- Relevant experience in a marketing role working with brands on a global/regional/international level.
- Proven skills delivering brand growth through consumer initiatives - developing and managing brand marketing with execution experience across the full marketing mix.
- Strong understanding of the touchpoint & media landscape relevant to JD consumers.
- Adept at driving cross-functional teams effectively, able to work in matrix organisations.
- Good project management experience, managing internal stakeholders, agencies, customers, and other external partners.
- Ability to manage multiple campaigns simultaneously.
- Demonstrated organisational, planning, and analytical skills.
- Excellent written and verbal communication skills, including in brief & presentation writing.
- Highly proficient with all relevant computer software MS office, Keynote etc.
- An understanding and interest in sports lifestyle & youth culture preferred, coupled with a good understanding of the JD brand.
- Proficiency in multiple languages, including Spanish and English (additional European Languages are a plus).
- Retail experience is an advantage.
Senior Partner Brand Marketing Executive in Bury St Edmunds employer: Naylor's Equestrian Llp
At On, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Senior Partner Brand Marketing Executive, you will have the opportunity to lead innovative marketing strategies in a vibrant retail environment, collaborating with passionate teams across EMEA. We offer competitive benefits, a commitment to employee growth, and the chance to make a meaningful impact on our brand's presence within JD Sports, all while being part of a company that values creativity and cultural relevance.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Partner Brand Marketing Executive in Bury St Edmunds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their brand values and how they resonate with consumers. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on showcasing your experience in driving brand growth and executing successful campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Partner Brand Marketing Executive in Bury St Edmunds
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Partner Brand Marketing Executive. Highlight your relevant experience in brand marketing and any specific campaigns you've worked on that align with what On is looking for.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand marketing and how your skills can elevate On at JD Sports. Be sure to mention any cultural insights or trends you've successfully leveraged in past roles.
Showcase Your Analytical Skills:Since data-driven insights are key for this role, don’t forget to include examples of how you've used consumer insights and performance data to shape successful campaigns. We love seeing numbers that back up your achievements!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Naylor's Equestrian Llp
✨Know Your Brand Inside Out
Before the interview, dive deep into On's brand values, recent campaigns, and their presence within JD Sports. Understanding how they connect with consumers will help you articulate your vision for future campaigns and demonstrate your passion for the brand.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've driven brand growth through consumer initiatives in previous roles. Highlight your experience in adapting global strategies to local markets, as this is crucial for the role. Use data-driven insights to back up your claims.
✨Master the Omni-Channel Approach
Familiarise yourself with omni-channel marketing strategies and be ready to discuss how you would implement them for On at JD. Think about how you can integrate retail, digital, social media, and experiential marketing to create a seamless brand experience.
✨Communicate Effectively
Since excellent communication skills are key for this role, practice articulating your thoughts clearly and concisely. Prepare a brief presentation on a past campaign you've worked on, focusing on your role, the challenges faced, and the results achieved. This will showcase your project management skills and ability to engage stakeholders.
