At a Glance
- Tasks: Lead JD's global marketing effectiveness strategy and transform measurement across all channels.
- Company: Join JD Sports, the 'King of Trainers' and a leader in sportswear retail.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and collaboration across teams.
- Why this job: Make a real impact on marketing strategies that drive brand success globally.
- Qualifications: Extensive experience in marketing effectiveness and strong leadership skills required.
The predicted salary is between 80000 - 100000 € per year.
Global Head of Marketing Effectiveness 14-months FTC Overview: JD Sports Group PLC is a leading international multi-channel retailer of sports, fashion, and outdoor brands. With an extensive portfolio of globally recognised brands, JD Sports has established itself as the 'King of Trainers' and a beacon for sportswear enthusiasts around the world. Our commitment to delivering exceptional customer experiences and innovative products drives our success in the competitive retail landscape.
Position Overview: The Global Head of Marketing Effectiveness defines and leads JD’s global effectiveness strategy, transforming how marketing impact is understood, measured, and optimised across all channels, markets, and customer touchpoints. This role plays a critical part in moving the business from a historically siloed view of channel measurement to a fully integrated, full-funnel, omnichannel understanding of effectiveness - ensuring that all marketing activity is evaluated based on its contribution to both commercial outcomes and long-term brand growth, regardless of where or how customers choose to engage or transact. Leading a team of effectiveness specialists, this role establishes a unified measurement framework that connects brand, media, digital, and customer insight. The role partners closely with senior stakeholders across Marketing, Digital, Finance, and Insight functions to ensure marketing investment decisions are grounded in robust, forward-looking, and holistic effectiveness principles.
Key Responsibilities:
- Global Marketing Effectiveness Strategy & Leadership: Defines and leads JD’s global marketing effectiveness vision, frameworks, and roadmap across all markets. Drives the transition from channel-level and siloed reporting to a connected, omnichannel view of effectiveness across the full customer journey. Establishes a consistent approach to evaluating how marketing drives outcomes across all customer touchpoints (e.g. e-commerce, app, stores, and partner channels). Embeds effectiveness as a core principle within marketing planning, investment, and decision-making processes.
- Modelling, Forecasting & Investment Effectiveness: Owns the global approach to marketing mix modelling (MMM), attribution, and scenario planning, ensuring alignment with business strategy. Partners closely with Commercial Finance Leadership to embed Marketing Effectiveness into broader business planning, fostering trust and shared understanding. Leads the development of forecasting frameworks that simulate the impact of different investment strategies across channels and markets. Partners with Commercial Finance, Digital and Marketing leadership to ensure marketing investment decisions are based on incremental impact and overall effectiveness, not channel silos. Ensures modelling outputs are accessible, actionable, and embedded into planning cycles.
- Measurement Excellence & Integration: Defines best-in-class measurement frameworks that integrate MMM, attribution, in-channel data, and brand metrics into a single, coherent view of effectiveness. Ensures alignment between brand measurement, customer insight, and commercial outcomes. Provides leadership on evolving measurement challenges, including privacy-first approaches and the shift away from cookie-based tracking. Drives continuous innovation in tools, methodologies, and ways of working.
- Team Leadership & Capability Building: Leads, develops, and inspires a high-performing global marketing effectiveness team. Directly manages senior roles, including the Marketing Effectiveness Lead. Builds organisational capability in understanding and applying effectiveness principles across marketing and insight teams. Acts as a mentor and thought leader, elevating the overall quality and impact of insight delivery. Core member of Customer Division SLT, supporting Director and Associate Director in leading a high performing team, driving colleague engagement, satisfaction and growth.
- Cross-Functional Influence & Alignment: Partners with senior stakeholders across Marketing, Digital, Media, Finance, Loyalty, Customer Analytics, and Research teams. Ensures effectiveness insights are embedded into end-to-end campaign development, from planning through to execution and evaluation. Aligns global and regional teams on a shared understanding of effectiveness and success metrics. Collaborates with external partners (media agencies, media owners, tech platforms) to enhance measurement standards and transparency.
- Communication & Executive Influence: Delivers clear, compelling narratives that connect marketing activity to business outcomes, including revenue growth, customer value, and brand strength. Influences senior stakeholders through evidence-based recommendations and a strong “so what” mindset. Presents regularly to executive leadership, shaping strategic decisions on marketing investment and direction. Acts as the global voice of marketing effectiveness within JD.
- Wider Responsibilities: Owns and governs the global marketing effectiveness agenda. Drives adoption of consistent frameworks, tools, and processes across markets. Ensures effectiveness principles are embedded across all marketing activity, regardless of channel or transaction point. Leads the evolution of how JD measures success in a complex, omnichannel retail environment.
The ideal candidate will have:
- Extensive experience in marketing effectiveness, media strategy, analytics, or a combination of these (client or agency side).
- Proven experience leading effectiveness strategy across multiple brands, markets or at a global level.
- Deep expertise in marketing mix modelling (MMM), attribution, and full-funnel measurement approaches.
- Demonstrated experience leading modelling programmes and translating outputs into media optimisation recommendations grounded in full-funnel media planning principles.
- Strong understanding of omnichannel retail and how marketing drives outcomes across different customer touchpoints and transaction channels.
- Demonstrated ability to move organisations from siloed measurement toward integrated, full-funnel effectiveness frameworks.
- Strong commercial acumen, with experience linking marketing investment to business outcomes and incremental impact.
- Experience building, leading, and developing high-performing teams.
- Advanced analytical capability and experience working with complex, large-scale datasets.
- Exceptional communication and stakeholder influence skills, with the ability to engage and challenge at senior levels.
- A forward-looking mindset with strong awareness of evolving media, data, and privacy landscapes.
Global Head of Marketing Effectiveness - Maternity Cover in Bury St Edmunds employer: Naylor's Equestrian Llp
JD Sports Group PLC is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong commitment to employee growth, JD provides extensive training and development opportunities, ensuring that team members can thrive in their careers while contributing to the company's success as a leading international retailer. Located in a vibrant area, employees enjoy a culture that values creativity and inclusivity, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Marketing Effectiveness - Maternity Cover in Bury St Edmunds
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing effectiveness strategies and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets them.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills can drive marketing effectiveness and contribute to JD's success. A confident, clear narrative can make all the difference in landing that role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the JD team.
We think you need these skills to ace Global Head of Marketing Effectiveness - Maternity Cover in Bury St Edmunds
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Global Head of Marketing Effectiveness. Highlight your experience in marketing effectiveness, media strategy, and analytics, and don’t forget to showcase any leadership roles you've had. We want to see how you can drive our effectiveness strategy!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've transformed marketing strategies in the past and how you can bring that expertise to JD Sports. Keep it engaging and relevant!
Showcase Your Analytical Skills:Since this role involves a lot of data and analytics, make sure to highlight your analytical capabilities. Talk about your experience with marketing mix modelling and how you've used data to drive business outcomes. We love numbers, so don’t hold back!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Naylor's Equestrian Llp
✨Know Your Marketing Effectiveness Inside Out
Make sure you’re well-versed in the latest trends and methodologies in marketing effectiveness. Brush up on concepts like marketing mix modelling (MMM) and attribution, as these will likely come up in your interview. Being able to discuss how you’ve applied these strategies in previous roles will show that you’re not just familiar with the theory but can also implement it effectively.
✨Prepare for Scenario-Based Questions
Expect to face scenario-based questions that assess your problem-solving skills and strategic thinking. Think about past experiences where you had to transition from siloed reporting to an integrated approach. Prepare specific examples that highlight your ability to drive change and improve marketing effectiveness across channels.
✨Showcase Your Leadership Skills
As a candidate for a leadership role, it’s crucial to demonstrate your ability to lead and inspire a team. Be ready to discuss your experience in building high-performing teams and how you’ve mentored others in understanding marketing effectiveness principles. Highlight any successful projects where your leadership made a significant impact.
✨Communicate with Clarity and Confidence
Effective communication is key, especially when presenting to senior stakeholders. Practice articulating your thoughts clearly and confidently, focusing on how marketing activities connect to business outcomes. Prepare to share compelling narratives that showcase your insights and recommendations, ensuring you can influence decision-making at the executive level.
