At a Glance
- Tasks: Manage and deliver engaging digital content while collaborating with diverse teams.
- Company: Join a leading fashion eCommerce brand with a dynamic and innovative culture.
- Benefits: Competitive salary, career growth opportunities, and a vibrant work environment.
- Other info: Fast-paced role with opportunities to develop leadership skills and global strategies.
- Why this job: Be at the forefront of digital marketing and make a real impact in the fashion industry.
- Qualifications: Experience in eCommerce marketing and team management, ideally in fashion.
The predicted salary is between 37800 - 46200 £ per year.
Role overview
The Content Manager is responsible for the day-to-day roles and responsibilities of the team.
With fine-tuned organisation and time management skills, they will ensure all tasks, projects and priorities are complete on time, and to a high standard.
They are responsible for the smooth running of the department and assisting the Content Lead in any supportive capacity.
Responsibilities: .
- Working with all teams to manage and circulate the delivery of content as per the business requirements / to strict deadlines.
- Working with the wider teams to develop all content and drive innovation for JD that increases brand and product story presence alongside conversion, view product and add to cart across site and app.
- Working with the UX team to improve site conversion and view product by ensuring best in class creative is executed, using best practice to maximise return.
- Work with the projects team to help trial and deliver new functionality across the Omni-Channel estate and ensure any work is delivered on time.
- Responsible for working with the studio team to develop leading content for JD across all EMEA territories.
As well as developing processes to ensure we can deliver content within deadlines.
- Review heat maps and provide regular analysis to be implemented in future changes.
- Continually monitor competitor activity and relevant creative sources for inspiration and share with the wider team.
- Ensure brand guidelines and creative consistency is executed across the full estate including desktop, mobile, app, kiosk, i Pad and any additional digital builds.
Making sure all of these channels are fully up to date with the latest campaign and marketing imagery.
Role objectives and KPI’s
- Support and influence the UX team to ensure regular testing takes place on-site to improve user journey and conversion.
- Work with wider teams to ensure full digital requirements are executed perfectly, always honouring commercial agreements.
- Work with wider teams to continually improve the process needed to deliver the best-in-class work in a timely manner
- Ensuring that the Content team is appropriately equipped to undertake their duties and that the facilities enable their efficient conduct of work.
- Develop strong relationships across the business including with the merchandising, marketing, retail & buying teams
Skills and Experience
- Knowledge and experience of commercial online marketing within e Commerce retailing is essential (ideally within the fashion industry)
- Experience of developing and executing marketing strategies – across an EMEA focus
- Experience of briefing and planning digital content
- Experience of managing a team
- Experience of using e Commerce applications such as Mesh, Fred Hopper and Google Analytics
- A degree in marketing/online marketing – or another subject with obvious transferrable skills
- Meticulous attention to detail
- Highly organised with proven experience working on a variety of projects simultaneously
- Working quickly and efficiently with accuracy and attention to detail
- Experience using Google Analytics to report on performance
- Strong commercial awareness
Training needs to upskill
- Global strategy creation and lead
- Advanced leadership – how to manage upwards (rather than just their team)
- Advanced projects and development
- Hiring and team growth – how to build their perfect team
- #J-18808-Ljbffr
Digital Content Manager - JDEMEA in Bury St Edmunds employer: Naylor's Equestrian Llp
Naylor's Equestrian Llp is an excellent employer, offering a vibrant work culture in Coatbridge, Scotland, where teamwork and customer focus are at the heart of our operations. Employees enjoy a range of benefits, including a generous Staff Discount and opportunities for personal development, making it a rewarding place to grow your career while being part of a passionate team dedicated to enhancing customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content Manager - JDEMEA in Bury St Edmunds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Naylor's Equestrian Llp and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Naylor's Equestrian Llp are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Naylor's Equestrian Llp on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Digital Content Manager - JDEMEA in Bury St Edmunds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Naylor's Equestrian Llp. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Naylor's Equestrian Llp:Show us that you’ve done your homework! In your application, briefly mention what you admire about Naylor's Equestrian Llp’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Naylor's Equestrian Llp
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Naylor's Equestrian Llp will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Naylor's Equestrian Llp, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
