At a Glance
- Tasks: Create engaging content for outdoor apparel and footwear marketing campaigns.
- Company: Join a dynamic team at a leading outdoor brand.
- Benefits: Competitive salary, creative environment, and opportunities for growth.
- Other info: Collaborate with diverse teams and develop your marketing expertise.
- Why this job: Make an impact in the outdoor industry while showcasing your creativity.
- Qualifications: Strong writing skills, experience with content creation, and a passion for the outdoors.
The predicted salary is between 30000 - 40000 € per year.
Location: Bury
Responsible to: Brand Marketing Lead
Department: Marketing (Outdoor)
Role Overview
Supporting in the delivery of the marketing plans for the clothing and footwear partner brands. Planning and creating engaging, relevant and commercially minded content to be used across JD Outdoor channels. Supporting in the development of the JD Outdoor content strategy.
Key Responsibilities
- Working with the Brand & Content Marketing Manager to assist in the delivery of the partner brand marketing plans.
- Contributing to fascia content calendars that align with the campaign planning calendar (season campaigns, product launches, etc) in line with the content strategy.
- Working with the in-house videographer and social team to produce video content to support the content strategy and partner brand marketing plans.
- Planning and attending shoots to create video content across all JD Outdoor channels.
- Briefing in brand pages, e-mails and website banners to the design team for the clothing and footwear partner brands.
- Producing SEO-rich blog content and expert advice guides.
- Monitoring content performance and reporting insights, continuously looking for ways to improve the JD Outdoor content strategy and plans.
- Working closely with the commercial/own brand teams to develop and execute content and marketing activity for own brand ranges - ensuring their messages are delivered across all relevant channels.
- Communicating campaigns & results.
Role Objectives
- Campaigns are delivered on time and within budget.
- KPIS for content views and engagement are achieved.
This role requires working alongside:
- The Brand & Content Marketing Manager
- The content team
- Marketing team members
- Merchandisers and Buyers
- Online team
- Production Companies
- External Brands/Agencies
- Retail ops / store teams
Skills & Experience
- An excellent writer, able to write creative and persuasive copy with a defined tone of voice, quickly and accurately.
- Experience with blog building tools, such as Wordpress, with basic HTML skills.
- Video production skills – planning, scripting, administration, budgeting, etc.
- Experience of selling product through marketing and/or retail sales.
- Knowledge and understanding of what makes a good customer experience.
- Experience of social media and broader marketing.
- Experience of developing and managing content calendars.
- Ability to work collaboratively on projects with multiple stakeholders from across the business.
- Ability to draw insights from analytic data.
- Familiarity with Google Analytics (advantageous).
- A passion for the outdoors and outdoors products (advantageous).
- Phone videography skills (advantageous).
Brand Marketing Executive in Bury St Edmunds employer: Naylor's Equestrian Llp
As a Brand Marketing Executive at JD Outdoor in Bury, you will thrive in a dynamic and supportive work environment that champions creativity and collaboration. Our commitment to employee growth is evident through tailored development opportunities and a culture that values innovative thinking, making it an ideal place for those passionate about outdoor apparel and footwear. Enjoy the unique advantage of working in a vibrant location with a team dedicated to delivering engaging content that resonates with our customers.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Executive in Bury St Edmunds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially any content you've produced related to brand marketing. This will give you an edge and show employers what you're capable of.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their marketing strategies and be ready to discuss how you can contribute to their goals. Tailor your answers to reflect their values and needs.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining our team. Plus, it gives you a chance to showcase your enthusiasm for the role right from the start.
We think you need these skills to ace Brand Marketing Executive in Bury St Edmunds
Some tips for your application 🫡
Show Off Your Writing Skills:As a Brand Marketing Executive, your writing needs to shine! Make sure your application showcases your ability to craft engaging and persuasive copy. Use a tone that reflects the brand's voice and demonstrates your creativity.
Tailor Your Content:Don’t just send a generic application. Tailor your content to highlight your experience with marketing plans, content calendars, and SEO-rich writing. Show us how your skills align with our needs in the outdoor apparel and footwear space.
Highlight Your Collaboration Skills:We love teamwork! In your application, mention any past experiences where you worked with multiple stakeholders or teams. This will show us that you can effectively collaborate on projects, just like you would in this role.
Apply Through Our Website:Ready to take the plunge? Make sure to apply through our website for the best chance of getting noticed. We’re excited to see what you bring to the table!
How to prepare for a job interview at Naylor's Equestrian Llp
✨Know Your Brands
Before the interview, dive deep into the brands you'll be working with. Understand their values, target audience, and recent campaigns. This will not only show your enthusiasm but also help you tailor your answers to align with their marketing strategies.
✨Showcase Your Writing Skills
As an excellent writer is a key requirement, prepare samples of your creative and persuasive copy. Bring along examples of blog posts or marketing content you've created. Be ready to discuss your writing process and how you adapt your tone of voice for different brands.
✨Demonstrate Your Content Strategy Knowledge
Familiarise yourself with content calendars and how they align with marketing campaigns. Be prepared to discuss how you would contribute to the JD Outdoor content strategy and share any relevant experiences where you've successfully managed content across multiple channels.
✨Be Ready to Discuss Analytics
Understanding content performance is crucial. Brush up on Google Analytics and be ready to talk about how you've used data to improve content strategies in the past. Highlight any specific KPIs you've worked with and how you achieved them.
