Naylor is a leading UK manufacturer with aproud heritage and a forward-thinkingapproach. We’re looking for a dynamic andresults-driven Regional Sales Manager to joinour team and lead sales across the South West UK region. This is a field-based role covering the South West UK — candidates should be based within or close to the region, for further details please contact abby.crump@naylor.co.uk.
Detailed Accountabilities
- Develop and execute regional sales strategies aligned with organisational goals, adjusting plans to maximise revenue and market share.
- Analyse market dynamics, customer segments, and competitor activity to identify growth
- Build and maintain strong relationships with key accounts, distributors, and strategic partners; negotiate contracts and pricing to optimise profitability.
- Identify and convert new business opportunities, delivering tailored proposals and maintaining high client satisfaction.
- Manage the sales pipeline to ensure consistent flow and revenue growth.
- Collaborate with internal teams to provide integrated customer solutions and share market insights to inform product, marketing, and service improvements.
- Monitor market trends, competitor strategies, and regulatory developments; prepare and present reports, forecasts, and performance analyses to senior management.
- Represent the company as a brand ambassador, mentor junior staff, and drive continuous improvement in sales processes and customer engagement.
Skills / Knowledge / Behavioural Requirements
- Proven experience in regional sales, account management, or business development.
- Strong negotiation, communication, and relationship-building skills.
- Solid commercial awareness and strategic thinking ability.
- Self-motivated and results-driven with a record of exceeding targets.
- Experience in construction, manufacturing, or related industries preferred.
- Collaborative, adaptable, and customer-focused with a proactive mindset.
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