At a Glance
- Tasks: Drive marketing strategies and optimise BDR operations for maximum efficiency.
- Company: Join a dynamic team at a leading tech company focused on growth.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Work with a global team and enjoy a vibrant, innovative work culture.
- Why this job: Make a real impact by shaping the future of our marketing and sales processes.
- Qualifications: Experience in BDR operations, strong analytical skills, and a collaborative mindset.
The predicted salary is between 60000 - 80000 € per year.
We are looking for a high-impact strategist to help optimize the marketing engine that powers our growth. You will be the thought partner to the BDRs and marketing teams to optimize our inbound funnel. In close partnership with Demand Generation, Marketing Operations, Revenue Operations, and other business analysts, you will ensure BDRs have the right tools, processes, playbooks, systems and insights that turn demand into revenue. You will ensure our strategy and execution drive efficiency and velocity needed for our sales and marketing funnel.
What You’ll Do
- Infrastructure Unified Data Logic: Work closely with Marketing Ops and Revenue Ops to ensure data hygiene and attribution models remain consistent across territories, while advocating for the specific nuances of our inbound BDR motion.
- Collaborative Roadmap: Influence the global BDR roadmap, ensuring optimizations to the Lead-to-SQO-to-VO conversion rates are prioritized and executed.
- Cross-Functional Partnership: Partner closely with the Marketing Ops, and RevOps and Business Systems teams to design and optimize systems, lead-scoring logic, and tech stack updates that power our inbound funnel.
- BDR Playbook Design & Execution:
- The Hand-off: Ensure that when an MQL is triggered, the BDR team has the immediate context, research, and tools they need to strike while the iron is hot.
- Contextual Playbooks: Build distinct outreach strategies for different inbound sources.
- Objection Handling & Messaging: Analyze call recordings to identify common friction points for inbound leads. Translate these insights into training materials and updated messaging scripts to improve conversion rates.
- Speed-to-Lead: Analyze 'Speed-to-Lead' impact on conversion and implement SLA protocols to maximize connect rates.
- A/B Testing: Run A/B testing in collaboration with Demand Gen and BDRs to identify best subject lines, call scripts, and multi-channel sequencing strategies.
- Lifecycle & Warm Outbound Strategy:
- Database Activation: Design high-conversion plays to mine our existing database. Create strategies for BDRs to target "Closed-Lost" opportunities, stalled leads, and "dark" prospects who are showing renewed intent signals.
- Event Orchestration: Move beyond simple lead follow-up. Partner with Field Marketing to design strategic pre-event outreach and post-event blitzes that prioritize high-value attendees over general foot traffic.
- Signal-Based Prospecting: Define the strategy for low-intent inbound leads (e.g., eBook downloads). Determine when a BDR should intervene manually versus when a lead should remain in marketing nurture.
- Strategic Funnel Architecture:
- Lead Logic & Flow: Identify opportunities to refine the scoring models that turn a "Lead" into a "Marketing Qualified Lead" (MQL).
- Conversion Strategy: Analyze funnel performance and continuously refine the systems and process logic that improve lead-to-MQL, MQL-to-SQO, and SQO-to-VO conversion rates.
- The Feedback Loop: Act as the voice of the BDR team back to Demand Gen. Provide qualitative and quantitative data on lead quality to help Marketing refine targeting and reduce "junk" volume.
- Capacity & Resource Planning:
- Capacity Management: Analyze inbound lead volume trends (seasonality, campaign spikes) to forecast BDR capacity needs.
- Coverage Assurance: Ensure we have the right coverage during peak marketing pushes so no lead is left behind, and optimize territory distribution to balance lead flow.
What We’re Looking For
- The Collaborative Operator: You possess the conviction to champion necessary changes and the professional maturity to maintain the deep, trust-based relationships.
- Strategic Alignment: You excel at turning business goals into clear operational requirements. You don't just build reports; you interpret what the data says about our strategy.
- Full-Stack Thinker: You understand the friction a BDR faces on a cold call and build processes that reduce that friction.
- Time-Zone Fluid: You are comfortable managing a schedule that requires working with a global team spanning from Sydney, Tel Aviv, London, New York, and San Francisco.
- Tech-Enabled Strategist: You are technically savvy in Salesforce, Marketo, and Outreach. You use this knowledge not just to "admin" the tools, but to provide the clear technical context our Operations partners need to execute your strategic vision.
Senior Manager, BDR Operations & Engagement employer: Navan
Join a dynamic and innovative team where your strategic insights will directly influence our growth trajectory. We foster a collaborative work culture that values employee development, offering ample opportunities for professional growth and skill enhancement. Located in a vibrant city, we provide a stimulating environment with access to cutting-edge tools and resources, ensuring you have everything you need to succeed in your role as Senior Manager, BDR Operations & Engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, BDR Operations & Engagement
✨Tip Number 1
Network like a pro! Reach out to current employees on LinkedIn or attend industry events. This way, you can get the inside scoop on the company culture and maybe even a referral!
✨Tip Number 2
Prepare for interviews by researching the company’s recent projects and challenges. Show us that you’re not just another candidate; you’re someone who’s genuinely interested in making an impact!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Senior Manager, BDR Operations & Engagement. We want to hear how you can optimise our marketing engine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re serious about joining our team!
We think you need these skills to ace Senior Manager, BDR Operations & Engagement
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight how your experience aligns with the role. We want to see how you can optimise our marketing engine and support our BDRs!
Showcase Your Strategic Thinking:In your application, share examples of how you've turned business goals into operational success. We love seeing candidates who can think critically about data and its impact on strategy.
Highlight Collaboration Skills:Since this role involves working closely with various teams, emphasise your experience in cross-functional partnerships. Let us know how you've built trust and driven change in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss any important updates!
How to prepare for a job interview at Navan
✨Know Your Data Inside Out
Since the role involves a lot of data hygiene and attribution models, make sure you brush up on your knowledge of data management tools like Salesforce and Marketo. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Collaborative Spirit
This position requires working closely with various teams. Prepare examples of how you've successfully partnered with marketing, sales, or operations teams in the past. Highlight your ability to build trust and influence others.
✨Demonstrate Strategic Thinking
Be prepared to talk about how you've turned business goals into operational strategies. Think of specific instances where your strategic insights led to improved conversion rates or optimised processes.
✨Prepare for Technical Questions
As a tech-enabled strategist, you'll need to be comfortable discussing the tools and systems you’ve worked with. Brush up on your technical knowledge and be ready to explain how you've leveraged technology to enhance BDR operations.
