At a Glance
- Tasks: Lead regional marketing strategies and drive demand generation initiatives across EMEA.
- Company: Join Navan, a leader in redefining business travel and expense management.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and strategic leadership.
- Why this job: Make a significant impact on market presence and revenue performance in a fast-growing company.
- Qualifications: 9+ years in demand generation or field marketing, ideally in B2B SaaS or tech.
The predicted salary is between 80000 - 120000 € per year.
Navan is at the forefront of redefining business travel and expense management. Our innovative platform streamlines processes, maximizes productivity, and empowers organizations to drive smarter spending decisions. As we continue our rapid growth, we’re looking for dynamic leaders who can amplify our voice in the market and fuel high-impact demand generation initiatives.
As the Director of EMEA Field Marketing, you will be a strategic leader driving regional marketing and demand generation initiatives across one of our most strategic geographies. Based in London, you will lead a high-performing field marketing team and partner closely with Sales, Customer Success, Partnerships, and Global Marketing teams to develop and execute integrated programs that drive pipeline, accelerate deal velocity, and expand Navan’s presence in key regional markets. You will shape our regional go-to-market strategy, define high-impact campaigns, and own the execution of programs that directly influence revenue performance — while elevating Navan’s brand with enterprise-level buyers and partners across EMEA.
What You’ll Do
- Own the regional field marketing strategy for EMEA, driving pipeline generation and acceleration across multiple markets and segments.
- Plan, manage, and execute a diverse portfolio of programs – including trade shows, hosted events, virtual activations, and account-based initiatives – designed to influence key accounts and regional growth targets.
- Build and lead a world-class field marketing team across EMEA, developing rigorous operational standards, playbooks, and scalable frameworks.
- Collaborate closely with Sales, Customer Success, RevOps, and Partner teams to ensure marketing initiatives map to regional revenue priorities and contribute directly to pipeline.
- Localize global marketing strategies for regional markets, ensuring programs resonate with varied buyer personas, languages, and cultural norms.
- Partner with Global GTM leadership to develop integrated campaigns, content, messaging, and industry-specific programs aligned to regional growth objectives.
- Establish and optimize processes across campaign planning, lead flow, conversion tracking, reporting, and ROI measurement.
- Utilize data and marketing analytics to monitor performance and guide investment decisions, continually iterating programs to maximize impact.
- Manage regional budgets, agency and vendor relationships, and production of field assets and campaigns.
- Champion innovative regional tactics, partner marketing, and experiential programming that differentiate Navan in the market.
- Determine and contribute to our experimentation and “big swings” in the EMEA market.
Who You Are
- You hold a Bachelor’s degree in Marketing, Business, Communications, or another relevant field; an MBA or advanced degree is a plus.
- You bring 9+ years of relevant experience in demand generation, field marketing, or event marketing, ideally within B2B SaaS, travel or technology sectors.
- You have a proven track record of designing and executing demand generation campaigns that have consistently driven measurable growth and pipeline development.
- You excel in a fast-paced environment, combining strategic thinking with exceptional project management, communication, and leadership skills.
Director, Field Marketing in London employer: Navan
Navan is an exceptional employer that champions innovation and collaboration, making it a prime choice for professionals seeking to make a significant impact in the business travel and expense management sector. Based in London, employees benefit from a vibrant work culture that fosters creativity and teamwork, alongside ample opportunities for personal and professional growth within a rapidly expanding company. With a focus on strategic leadership and high-impact initiatives, Navan empowers its team members to drive meaningful change while enjoying a supportive environment that values diverse perspectives.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Field Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to folks at companies you admire. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your expertise! Create content that highlights your knowledge in field marketing. Whether it’s a blog post, a video, or even a LinkedIn article, sharing your insights can position you as a thought leader and attract attention from potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and how they market them. Tailor your responses to show how your experience aligns with their goals, especially in driving demand generation initiatives.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for dynamic leaders like you. Keep an eye on our careers page for the latest opportunities and make sure your application stands out by highlighting your relevant achievements.
We think you need these skills to ace Director, Field Marketing in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Director, Field Marketing. Highlight your experience in demand generation and field marketing, especially in B2B SaaS or tech sectors. We want to see how your skills align with our goals at Navan!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about redefining business travel and how your strategic leadership can drive our regional marketing initiatives. Keep it engaging and relevant to the job description.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you’ve driven pipeline growth and executed successful campaigns in the past. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team. Let’s get started on this journey together!
How to prepare for a job interview at Navan
✨Know Your Stuff
Before the interview, dive deep into Navan's platform and its impact on business travel and expense management. Understand their unique selling points and how they differentiate themselves in the market. This will not only show your genuine interest but also help you align your experience with their needs.
✨Showcase Your Leadership Skills
As a Director of Field Marketing, you'll need to demonstrate your ability to lead a high-performing team. Prepare examples of how you've successfully built and managed teams in the past, focusing on your strategic thinking and project management skills. Be ready to discuss how you can elevate Navan’s brand and drive demand generation initiatives.
✨Be Data-Driven
Navan values data and analytics for decision-making. Come prepared with examples of how you've used data to guide marketing strategies and measure success. Discuss specific metrics you've tracked and how they influenced your campaigns, showing that you can optimise performance and ROI.
✨Cultural Fit Matters
Understand the regional nuances of EMEA markets and be ready to discuss how you would localise global marketing strategies. Highlight any experience you have working across different cultures or languages, as this will demonstrate your ability to resonate with varied buyer personas and contribute to Navan’s growth objectives.
