Commercial Sales (Jr. Sales Manager) in Warrington

We are looking for a driven, commercially focused individual to join our team in Warrington. This is a 100% active sales role with clear responsibility for generating revenue, converting opportunities, and growing market share – particularly across our distributor network and standardised product portfolio. You will own the sales process end-to-end: from qualifying enquiries and identifying needs, to quoting, negotiating, closing, and expanding accounts through upselling and cross-selling. Your success will be measured by sales performance and conversion, not coordination.

Key Responsibilities

• Actively Sell & Close Deals: Own the full sales cycle for standardised products—from first contact to negotiation and order confirmation—driving conversion and revenue.
• Lead Qualification & Needs Analysis: Respond to inbound enquiries and proactively qualify opportunities, identifying customer needs and translating them into commercial solutions.
• Proactive Pipeline Development: Build and manage a healthy sales pipeline through structured follow-ups, outbound calling, reactivation of dormant accounts, and distributor engagement.
• Quotations with Intent to Win: Create and present competitive quotations quickly and accurately, then actively follow up to overcome objections, negotiate terms, and secure purchase orders.
• Account Growth & Upsell: Identify opportunities to increase basket size, introduce additional standardised products, and develop long-term customer value.
• Distributor Relationship Management: Strengthen and grow distributor partnerships through regular commercial contact, targeted initiatives, and performance-focused engagement.
• CRM Ownership: Maintain a high-quality pipeline in the CRM (Salesforce experience advantageous), ensuring accurate forecasting, opportunity tracking, and reporting.
• Collaboration with External Sales: Partner with the External Sales Team on joint opportunities and customer visits where beneficial—always with a clear objective to progress and close sales.
• Customer Experience (Commercial Focus): Ensure a smooth journey from order confirmation through to delivery by proactively managing expectations and resolving issues that could risk the sale.

The Ideal Candidate

We are looking for a sales-minded “doer” who enjoys winning business, building relationships, and hitting targets. You are confident on the phone, resilient in follow-up, and motivated by closing.

Essential Skills & Experience

• Proven B2B Sales Experience: Experience actively selling and closing in a business-to-business environment (inside sales, account management, or similar).
• Commercial Communication: Strong written and verbal communication skills with the ability to build rapport, influence decisions, and negotiate effectively.
• Results-Driven Mindset: You naturally follow up, handle objections, and stay focused on converting opportunities into revenue.
• Organisation & Prioritisation: Ability to manage multiple opportunities at once while maintaining speed and accuracy.

Desirable (but not essential)

• CRM Experience: Salesforce or similar CRM systems experience is a strong advantage.
• Industry Knowledge: Awareness of geosynthetics, construction products, or distributor sales models (training will be provided).

Benefits

We value our employees and offer a competitive package to reward performance and commitment:

• 25 Days Annual Leave (plus Bank Holidays)
• Company Bonus Scheme
• Company Pension Scheme
• Company Health Insurance
• Group Income Protection Scheme

We look forward to receiving your application via our application portal. If you have any questions, please do not hesitate to contact Kaye Norman.