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- Tasks: Manage and optimise paid social campaigns on platforms like Meta, TikTok, and LinkedIn.
- Company: Join a dynamic marketing team at the forefront of social media innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Shape social media strategies and make a real impact on brand visibility.
- Qualifications: Experience in paid social campaigns and strong analytical skills required.
- Other info: Collaborative environment with a focus on continuous learning and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Join us as a Social Activation Manager. Become a vital part of our Marketing team, delivering high-quality paid social campaigns that support our objectives across different brands and customer segments.
You’ll take ownership of paid social activation, working directly with platforms including Meta, TikTok and LinkedIn, using performance data to drive continual improvement and measurable outcomes. This role sits at the heart of an integrated creative and media team, operating within a modern hybrid model of bank and agency collaboration. It offers a great opportunity to establish your profile while shaping our approach to social media.
What you’ll do
- Manage the execution and optimisation of paid social campaigns across major platforms.
- Ensure activity is aligned with our objectives, budgets and governance standards.
- Focus on operational excellence, performance and collaboration.
- Support integrated planning and continuous improvement.
- Deliver clear insights and recommendations through regular reporting and post-campaign analysis.
- Manage day-to-day campaign trading, optimisation and troubleshooting across major platforms.
- Apply best practice to targeting, ad copy and bidding strategies, improving effectiveness and efficiency.
- Monitor budgets and pacing, following financial processes and approval workflows.
- Complete quality assurance checks and resolve delivery or tracking issues quickly.
The skills you’ll need
- Hands-on paid social expertise plus strong analytical, communication and stakeholder management skills.
- Experience working within a large matrix organisation and collaborating across multiple teams.
- Ability to lead conversations on Paid Social strategy and performance.
- Real passion for innovation in this field.
- Strong experience of running and trading paid social campaigns across major platforms, including ad placements and targeting options.
- Professional certifications such as Meta Blueprint, Google Video Ads, LinkedIn Insider, and proficiency with Sprinklr or a similar social media management platform.
- Proficiency in Excel with the confidence to use data and reporting tools to guide optimisation.
- A clear understanding of creative and media best practice for both brand and performance activity.
- Commitment to continuous learning and keeping up to date with digital and social media trends.
Social Activation Manager employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Activation Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work in social media or marketing. Use platforms like LinkedIn to connect and engage with them. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid social campaigns. Include metrics and results to demonstrate your impact. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the latest trends in social media. Be ready to discuss how you've used data to drive campaign success. This shows you're not just passionate but also knowledgeable about the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Tailor your application to highlight your experience with platforms like Meta, TikTok, and LinkedIn, and show us how you can contribute to our marketing team.
We think you need these skills to ace Social Activation Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Social Activation Manager role. Highlight your hands-on experience with paid social campaigns and any relevant certifications you have. We want to see how your skills align with our objectives!
Showcase Your Analytical Skills: Since this role involves a lot of data-driven decision-making, don’t forget to mention your proficiency in Excel and any tools you’ve used for reporting. We love seeing how you’ve used data to drive results in past campaigns!
Demonstrate Your Passion: Let your enthusiasm for social media shine through! Share examples of how you stay updated with trends and innovations in the field. We’re looking for someone who’s not just experienced but also genuinely excited about the world of paid social.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at NatWest Group
✨Know Your Platforms
Make sure you’re well-versed in the major platforms like Meta, TikTok, and LinkedIn. Familiarise yourself with their ad placements, targeting options, and any recent updates or features. This will show that you’re not just a candidate but someone who’s genuinely engaged with the tools you'll be using.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used performance data to drive campaign improvements in the past. Bring examples of reports or analyses you've conducted, and be ready to explain how your insights led to measurable outcomes. This will highlight your analytical prowess and your ability to make data-driven decisions.
✨Demonstrate Collaboration Experience
Since this role involves working closely with stakeholders and agency partners, be ready to share specific examples of successful collaborations. Talk about how you’ve navigated challenges in a matrix organisation and how you’ve contributed to integrated planning efforts. This will illustrate your teamwork skills and adaptability.
✨Stay Ahead of Trends
Show your passion for innovation by discussing the latest trends in social media and digital marketing. Mention any recent certifications or courses you’ve completed, like Meta Blueprint or Google Video Ads. This will demonstrate your commitment to continuous learning and keeping your skills sharp in a fast-paced industry.
