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- Tasks: Manage and design customer experiences across digital channels with a focus on SEO and AI.
- Company: Join a forward-thinking bank committed to innovation and customer satisfaction.
- Benefits: Invest in your development with competitive pay and growth opportunities.
- Why this job: Shape the future of banking while enhancing your skills in SEO and AI technologies.
- Qualifications: Experience in SEO, digital marketing, and strong communication skills required.
- Other info: Collaborative environment with a focus on continuous improvement and impactful customer experiences.
The predicted salary is between 36000 - 60000 £ per year.
Join us as an SEO & LLM Experience Manager. You’ll be managing the design and delivery of the bank of the future with accountability for the creation and delivery of the channel (digital, telephony, webchat, face to face) experiences, propositions, channels, capabilities and releases, working in a cross‑collaboration environment to ensure effortless end‑to‑end customer experience.
This role requires strong search engine optimisation (SEO) expertise to ensure our digital content is discoverable and competitive across traditional search and emerging AI‑driven discovery. Proficiency in understanding Large Language Models (LLMs) and how they interpret, surface and cite content is essential to safeguard and grow visibility and ranking. This is an opportunity for you to develop your knowledge and skills in an environment that offers a real investment in your development.
What you’ll do:
- As an SEO & LLM Experience Associate Manager, you’ll be creating and delivering channel experiences, propositions, capabilities and releases to ensure effortless customer experience.
- Working in Agile teams, you’ll identify opportunities to improve and drive the backlog.
- Ensuring SEO and AI‑visibility considerations are embedded into backlog prioritisation, content design, page structure and measurement.
- Creating and driving delivery of the experience backlog, effectively prioritising work to meet sprint goals.
- Identifying opportunities to digitise, improve and create new experiences across channels.
- Managing delivery of change from vision through to post‑live validation.
- Facilitating planning, timing and execution of delivery roadmaps and backlog.
The skills you’ll need:
- You’ll be passionate about customer experience and continuous improvement.
- You’ll be an expert in channels with a track record of developing impactful customer experiences.
- You’ll also have knowledge of Adobe, SEO, digital marketing, analytics and experience management.
- Experience in using design thinking methodology.
- Strong communication skills and be someone who can influence and engage.
- Experience of using Adobe and developing innovative and impactful customer experiences.
- The ability to adapt quickly and encourage others.
- Knowledge of modern search behaviours, structured data and AI‑generated search experiences to support the bank’s ongoing LLM readiness.
SEO & LLM Experience Manager employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO & LLM Experience Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO projects and LLM insights. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to SEO and customer experience. Be ready to discuss how you've tackled challenges in previous roles and how you can contribute to creating seamless experiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace SEO & LLM Experience Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of SEO & LLM Experience Manager. Highlight your SEO expertise and any experience with Large Language Models. We want to see how your skills align with our vision for the bank of the future!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about customer experience and how you can contribute to creating effortless channel experiences. Be genuine and let your personality come through!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've improved customer experiences or optimised content in previous roles. We love seeing tangible results!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at NatWest Group
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss how you’ve optimised content in the past and the strategies you used to improve visibility. They’ll want to see that you can not only talk the talk but also walk the walk when it comes to search engine optimisation.
✨Showcase Your LLM Understanding
Since this role requires a solid grasp of Large Language Models, prepare to explain how they work and their impact on content discovery. Think about examples where you've leveraged AI-driven tools to enhance customer experiences, as this will demonstrate your expertise in the field.
✨Emphasise Cross-Collaboration Skills
This position involves working in Agile teams, so be ready to share experiences where you’ve successfully collaborated with others. Highlight your ability to influence and engage team members, as well as how you’ve contributed to creating seamless customer experiences across different channels.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems related to customer experience and SEO. Practice articulating your thought process and decision-making skills. This will show them that you can think critically and adapt quickly to challenges, which is crucial for this role.
