At a Glance
- Tasks: Drive brand awareness and optimise digital channels for search and AI platforms.
- Company: Join a dynamic, creative team focused on high-quality online content.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with exciting projects and career advancement opportunities.
- Why this job: Shape our digital presence and make a real impact in the evolving search landscape.
- Qualifications: Experience with SEO tools and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Join a dynamic, creative team focused on delivering simple, consistent and high-quality online content that enhances discoverability and creates a strong digital experience. You’ll drive brand awareness and customer engagement across diverse digital and social channels, using insight-led optimisation to increase visibility and impact. This is an opportunity to work closely with senior stakeholders to shape and evolve our digital presence, contributing to strategies that strengthen our performance across search and emerging platforms.
As our SEO & GEO Manager, you’ll optimise our digital channels for both traditional search engines and emerging generative AI platforms, making sure our customers enjoy a simple, intuitive digital experience. You’ll analyse and scope business requirements, drawing on customer and colleague feedback alongside other metrics to keep our content and services highly discoverable as the search landscape evolves. You’ll work closely with analysts and developers to ensure information architecture, content solutions and user experiences are aligned to requirements and fully tested before going live.
Your day‑to‑day will focus on:
- Conducting keyword research to uncover opportunities for content optimisation and improved discoverability.
- Performing regular site audits to identify and resolve crawlability, indexation, and performance issues.
- Supporting customer acquisition across PPC, organic search, SEO, affiliates, aggregators, programmatic and social‑direct response channels.
- Supporting the development of our GEO strategy by partnering with the team lead to design and implement approaches that enhance visibility in generative AI search experiences.
- Working closely with data modellers and analysts to monitor, track, and analyse media performance, making informed adjustments to improve impact and results.
The skills you’ll need:
Be the specialist driving smarter visibility across search and generative platforms. You’ll bring strong analytical skills alongside hands‑on experience with leading SEO tools such as Screaming Frog, BrightEdge, Google Search Console, Bing Webmaster Tools, Profound or comparable platforms. You’ll also have a strong grasp of technical SEO best practices, securing scalable performance across evolving search ecosystems.
We’ll also be looking for:
- Knowledge of Adobe Analytics and Adobe Experience Manager.
- Strong understanding of digital marketing, analytics and experience‑management principles.
- Financial services experience in a similar role, paired with strong commercial and business awareness.
- Excellent organisational skills, with the ability to manage multiple concurrent projects and deliver against tight timescales.
- Strong written and verbal communication skills, with the confidence to influence and collaborate across teams.
SEO and GEO Manager employer: NatWest Group
As an SEO & GEO Manager, you will thrive in a vibrant and innovative work environment that prioritises creativity and collaboration. Our company offers exceptional benefits, including professional development opportunities and a supportive culture that encourages growth and learning. Located in a dynamic area, we provide a unique chance to shape our digital presence while enjoying a fulfilling career in a forward-thinking organisation.
StudySmarter Expert Advice🤫
We think this is how you could land SEO and GEO Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO projects and successes. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to SEO and digital marketing. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our awesome team.
We think you need these skills to ace SEO and GEO Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the SEO & GEO Manager role. Highlight your experience with SEO tools and any relevant projects you've worked on. We want to see how you can drive brand awareness and customer engagement!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your skills align with our mission at StudySmarter. Show us your personality and enthusiasm for the role!
Showcase Your Analytical Skills:Since this role requires strong analytical skills, don’t forget to mention specific examples where you've used data to drive decisions. We love seeing how you've optimised content or improved visibility in past roles!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at NatWest Group
✨Know Your SEO Tools
Familiarise yourself with the SEO tools mentioned in the job description, like Screaming Frog and Google Search Console. Be ready to discuss how you've used these tools in past roles to drive results.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to inform your SEO strategies. Highlight specific metrics you've tracked and how they influenced your decisions, especially in relation to customer acquisition and content optimisation.
✨Understand the Digital Landscape
Brush up on the latest trends in digital marketing and generative AI platforms. Be prepared to discuss how you would adapt strategies to enhance visibility in these emerging areas.
✨Communicate Effectively
Practice articulating your ideas clearly and confidently. Since you'll be collaborating with various teams, demonstrate your ability to influence and engage stakeholders during the interview.
