At a Glance
- Tasks: Drive customer experiences through SEO and GEO strategies in a fast-paced retail environment.
- Company: Join a forward-thinking bank focused on innovation and customer satisfaction.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic team culture with a focus on creativity and agile methodologies.
- Why this job: Shape the future of search and make a real impact on customer experiences.
- Qualifications: Experience in SEO, content optimisation, and strong stakeholder management skills.
The predicted salary is between 45000 - 55000 £ per year.
Join us as an SEO and GEO Experience Manager. If you’re passionate about delivering an outstanding customer experience and want to develop your creative and technical capabilities, you’ll thrive in this role. You’ll help shape the bank of the future through search engine optimisation (SEO) and generative engine optimisation (GEO) strategies that drive customer value and seamless customer experiences. This is an opportunity to join a fast-paced, customer-focused Retail team that champions Agile methodologies, innovative thinking, and creative new ways of working.
What you'll do
- Support Retail journey teams in delivering excellent customer experiences across our digital estate.
- Provide market-leading search and GEO analysis and support to achieve ambitious growth targets for site traffic and customer acquisition.
- Utilise industry-standard tools such as Semrush and STAT to generate new SEO and GEO analysis and recommendations.
- Participate in cross-disciplinary working groups, presenting proposals, and generating buy-in for search-led content optimisation and creation.
- Support the design and deployment of content across our websites by completing authoring tasks within the Adobe Experience Manager content management system.
- Complete performance analysis and related performance management activities, while actively contributing to the wider SEO and GEO strategy through these insights.
- Act as a champion for SEO and GEO within the Retail business, engaging with new stakeholders, and supporting their projects in a constantly evolving environment.
The skills you'll need
- Passionate about the future of search and excited by the opportunities that AI and generative experiences are creating.
- Experience in SEO and content optimisation, comfortable using data and insights to identify opportunities, improve performance, and support impactful search initiatives.
- Excellent stakeholder management skills and the confidence to work with a range of teams to drive results.
- Organised, detail-oriented, and proactive, able to independently manage campaigns from planning through to execution and measurement while maintaining a strong focus on quality and customer outcomes.
- A talented and curious communicator who can influence, inspire, and engage customers and colleagues.
- The ability to help shape and implement strategic direction for future customer experiences.
- A proven ability to adapt to rapidly changing environments, learn at pace, and encourage others to do the same.
- A strong focus on experimentation and testing, including A/B testing and hypothesis-driven SEO and GEO approaches.
- An awareness of user experience and conversion impact on SEO performance.
- Advanced prompt and keyword research skills, search intent mapping capabilities, and an awareness of search engine results pages and GEO trends.
- Strong content optimisation skills, including content structure, entities, and Experience, Expertise, Authoritativeness, and Trustworthiness principles.
SEO and GEO Experience Manager employer: NatWest Group
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