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- Tasks: Build analytical frameworks and deliver insights to enhance marketing strategies.
- Company: Join NatWest Boxed, a leader in data-driven marketing solutions.
- Benefits: Enjoy flexible working options and a collaborative team environment.
- Why this job: Shape customer experiences and drive impactful marketing decisions with data.
- Qualifications: Proven experience in digital marketing analytics and proficiency in SQL required.
- Other info: Opportunity to work with cutting-edge tools like BigQuery and DBT.
The predicted salary is between 43200 - 72000 £ per year.
Join us as a Senior Data Analyst – Marketing Analytics
A typical day at NatWest Boxed involves building analytical frameworks, delivering actionable insights, and working closely with cross-functional teams to shape data-driven marketing strategies and enhance the customer experience.
What you\’ll do:
- Partner with product, marketing, and compliance teams to define tracking requirements for new campaigns and journeys
- Use Google Analytics and Tag Manager to monitor user behaviour and assess campaign effectiveness
- Build and maintain dashboards and reports to track key performance metrics
- Analyse app and web data to uncover insights and identify opportunities for UX improvements
- Lead A/B testing initiatives and optimise digital touchpoints based on results
- Translate business questions into analytical solutions using BigQuery and DBT
- Collaborate with engineers and data scientists to enable advanced modelling and experimentation
- Ensure marketing analytics work adheres to data privacy, risk, and compliance standards
The skills you\’ll need
- Proven experience in digital marketing analytics, with strong hands-on skills in GA4 and Google Tag Manager
- Ability to translate complex data into clear, actionable insights that drive marketing performance
- Proficiency in SQL and experience with modern data tools such as BigQuery and DBT
- Comfortable working across teams, alongside other data scientists and business stakeholders, gathering requirements and aligning with compliance and privacy standards
- Strong understanding of marketing attribution, campaign measurement, and A/B testing
- Solid grasp of machine learning and AI concepts, with the ability to apply them to marketing analytics use cases
It\’ll be great if you also had:
- A background in working with external clients or agency partners on analytics delivery
- Experience implementing tracking solutions for mobile apps and cross-platform journeys
- Familiarity with ML platforms for marketing or other analytics use cases
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Senior Data Analyst - Marketing Analytics employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Data Analyst - Marketing Analytics
✨Tip Number 1
Familiarise yourself with Google Analytics 4 and Google Tag Manager, as these are crucial tools for the role. Consider taking online courses or tutorials to sharpen your skills and demonstrate your proficiency during interviews.
✨Tip Number 2
Network with professionals in the marketing analytics field, especially those who work with cross-functional teams. Attend industry meetups or webinars to gain insights and potentially connect with someone at StudySmarter or NatWest Boxed.
✨Tip Number 3
Prepare to discuss your experience with A/B testing and how you've used data to drive marketing performance. Be ready to share specific examples of how your analytical insights have led to successful campaigns.
✨Tip Number 4
Stay updated on the latest trends in digital marketing analytics and machine learning. This knowledge will not only help you in interviews but also show your commitment to continuous learning and improvement in the field.
We think you need these skills to ace Senior Data Analyst - Marketing Analytics
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing analytics, particularly with tools like GA4 and Google Tag Manager. Emphasise any relevant projects where you've translated complex data into actionable insights.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about marketing analytics and how your skills align with the role. Mention specific experiences that demonstrate your ability to work cross-functionally and your understanding of compliance standards.
Showcase Technical Skills: Clearly outline your proficiency in SQL, BigQuery, and DBT in your application. Provide examples of how you've used these tools to drive marketing performance or improve user experience.
Highlight Collaboration Experience: Since the role involves working closely with product, marketing, and compliance teams, include examples in your application that showcase your ability to gather requirements and collaborate effectively across different teams.
How to prepare for a job interview at NatWest Group
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data analytics to drive marketing performance. Highlight your experience with Google Analytics, Tag Manager, and any relevant tools like BigQuery and DBT.
✨Understand the Business Context
Make sure you can articulate how your analytical insights have impacted business decisions in the past. This will demonstrate your ability to translate complex data into actionable strategies that align with the company's goals.
✨Prepare for Technical Questions
Expect questions related to SQL, A/B testing, and marketing attribution. Brush up on these topics and be ready to explain your thought process when solving analytical problems.
✨Emphasise Collaboration Skills
Since the role involves working closely with cross-functional teams, be ready to discuss your experience collaborating with product, marketing, and compliance teams. Share examples of how you've gathered requirements and aligned projects with compliance standards.
