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- Tasks: Lead the development of Search and Generative Engine Optimisation strategies for impactful marketing.
- Company: Join a forward-thinking bank with a dynamic marketing team.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Shape the future of AI-powered search and make a real impact in marketing.
- Qualifications: Expertise in SEO, leadership skills, and experience with AI-driven content strategies.
- Other info: Collaborative environment with a focus on innovation and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
Join us as a Search and GEO Lead. Become an integral part of our Marketing team, where you’ll shape how the bank delivers best‑in‑class visibility across Search and AI models. You’ll lead the development of our Search and Generative Engine Optimisation strategy, connecting content, technology and performance to deliver measurable outcomes. This role sits at the heart of an integrated creative and media team, operating within a modern hybrid model of bank and agency collaboration. It offers a great opportunity to establish your profile while shaping our approach to marketing within AI-powered search.
What you’ll do:
- Manage the creation and delivery of our strategy, ensuring that search, content optimisation and user experience are working together to support the bank’s wider business goals.
- Set the direction for how we design and produce content that performs well in Large Language Models and other AI-driven environments.
- Manage and mentor team members to build a culture of collaboration, innovation and continuous improvement.
- Oversee technical SEO, content optimisation and user experience improvements across NatWest domains.
- Partner with website, content, compliance, legal, brand, creative, paid media, social and digital PR teams to amplify organic reach.
- Monitor organic performance and translate data into clear insights and actionable recommendations.
- Evolve reporting frameworks and dashboards to improve visibility of organic performance and impact.
The skills you’ll need:
- Deep organic media expertise, strong leadership skills and a passion for shaping the future of search.
- Extensive experience of leading SEO strategies and delivering best‑in‑class organic performance.
- Experience in shaping content strategies for LLMs or AI-driven platforms.
- A strong understanding of both traditional SEO and the emerging discipline of Generative Engine Optimisation.
- Proficiency using analytics tools (Google Analytics, Adobe Analytics) to evaluate performance and inform decision‑making.
- A clear understanding of the UK search market, as well as regulatory and accessibility requirements.
- The ability to lead multiple initiatives, manage complexity and work collaboratively across large, matrixed teams.
- Experience of coaching and developing others, helping teams grow their skills and impact.
Search and GEO Lead employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search and GEO Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your SEO strategies and successes. This is your chance to demonstrate how you’ve shaped content for AI-driven platforms and made a measurable impact.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in search and generative engine optimisation. Be ready to discuss how you can lead teams and improve organic performance, as well as share insights from your previous experiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and making an impact.
We think you need these skills to ace Search and GEO Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Search and GEO Lead. Highlight your experience with SEO strategies and any work you've done with AI-driven platforms. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about search and how you can contribute to our marketing team. Be sure to mention specific achievements that showcase your leadership and innovation.
Showcase Your Analytical Skills: Since this role involves monitoring organic performance, make sure to highlight your proficiency with analytics tools like Google Analytics or Adobe Analytics. We love seeing how you’ve used data to drive decisions in past roles!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at NatWest Group
✨Know Your SEO Inside Out
Make sure you brush up on both traditional SEO and Generative Engine Optimisation. Be ready to discuss your past experiences in leading SEO strategies and how you've achieved best-in-class organic performance. This will show that you’re not just familiar with the concepts, but that you can apply them effectively.
✨Showcase Your Leadership Skills
Since this role involves managing and mentoring team members, prepare examples of how you've successfully led teams in the past. Think about specific instances where you fostered collaboration and innovation, and be ready to share how you helped others grow their skills.
✨Familiarise Yourself with the UK Search Market
Understanding the nuances of the UK search market is crucial. Research current trends, regulatory requirements, and accessibility standards. Being able to discuss these topics will demonstrate your commitment and knowledge, making you a strong candidate.
✨Prepare Data-Driven Insights
Be ready to talk about how you've used analytics tools like Google Analytics or Adobe Analytics to evaluate performance. Prepare some examples of how you translated data into actionable recommendations in previous roles, as this will highlight your analytical skills and decision-making process.
