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- Tasks: Manage and optimise paid Search campaigns for top brands using Google Ads and Microsoft Advertising.
- Company: Join a dynamic marketing team at a leading company focused on growth and innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Why this job: Shape impactful Search strategies and collaborate with industry leaders like Google.
- Qualifications: Experience in paid Search campaigns and strong analytical skills required.
- Other info: Exciting role with potential for career advancement in a hybrid work environment.
The predicted salary is between 36000 - 60000 £ per year.
Join us as a Search Activation Manager. Become a valued member of our Marketing team and deliver the high‑performing paid Search activity that supports our growth across brands and customer segments.
You’ll take ownership of Search campaign activation, working closely with franchise marketing teams and directly with partners like Google to turn business objectives into measurable results. This role sits at the heart of an integrated creative and media team, operating within a modern hybrid model of bank and agency collaboration. It offers a great opportunity to establish your profile while shaping and improving our approach to Search.
What you’ll do:
- You’ll manage the planning, execution and optimisation of paid Search campaigns across Google Ads and Microsoft Advertising.
- Your focus will be on ensuring strategic alignment, operational excellence, and measurable outcomes through innovation, collaboration and compliance.
- As part of a hybrid in-house and agency team, you’ll develop and implement Paid Search strategies that translate our business objectives into high-performing campaigns.
- As well as ensuring operational and financial control, you’ll deliver actionable insights and recommendations to stakeholders through regular reporting and post-campaign analysis.
- You’ll run day-to-day campaign delivery, monitoring performance and resolving delivery or technical issues.
- Apply best practice to keyword targeting, ad copy and bidding strategies to improve efficiency and results.
- Manage budgets, pacing and financial processes, making sure approvals and controls are followed.
- Complete quality assurance checks for campaign setup and tracking, resolving issues such as tracking errors.
The skills you’ll need:
- To succeed in this role, you’ll bring hands‑on paid Search experience and strong analytical skills.
- Crucially, you’ll also be able to collaborate and communicate clearly with a range of stakeholders, including internal and agency partners.
- Proven experience of running paid Search campaigns across Google Ads and Microsoft Advertising.
- Strong analytical skills and confidence in using data and reports to inform optimisation decisions.
- Experience of using bid management and Search advertising tools to manage campaigns at scale.
- Knowledge of applying web analytics tools to understand performance and user behaviour.
- Clear communication and stakeholder management skills, with the ability to explain results and recommendations.
Search Activation Manager employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search Activation Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its recent campaigns. Show us that you understand their goals and how your skills can help achieve them. Tailor your answers to highlight your experience with Google Ads and Microsoft Advertising.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms to refine your responses. Focus on articulating your analytical skills and how you've used data to drive campaign success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in joining our team and contributing to our growth.
We think you need these skills to ace Search Activation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Search Activation Manager role. Highlight your hands-on experience with paid Search campaigns and any relevant analytical skills. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about Search marketing and how your previous experiences align with our goals at StudySmarter. Keep it engaging and personal!
Showcase Your Analytical Skills: Since this role requires strong analytical skills, don’t shy away from sharing specific examples of how you've used data to drive campaign success. We love numbers, so let them do the talking for you!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we can't wait to hear from you!
How to prepare for a job interview at NatWest Group
✨Know Your Search Inside Out
Make sure you brush up on your knowledge of paid Search campaigns, especially on platforms like Google Ads and Microsoft Advertising. Be ready to discuss specific strategies you've used in the past and how they led to measurable results.
✨Show Off Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing how you've used data to inform your optimisation decisions. Bring examples of reports or insights you've generated that led to improved campaign performance.
✨Communicate Like a Pro
Since this role involves collaboration with various stakeholders, practice explaining complex concepts in simple terms. Think about how you can convey your ideas clearly and effectively, especially when discussing results and recommendations.
✨Be Ready for Scenario Questions
Expect questions that put you in hypothetical situations related to campaign management. Prepare to discuss how you'd handle issues like tracking errors or budget pacing, showcasing your problem-solving skills and operational excellence.
