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- Tasks: Manage and optimise high-impact programmatic campaigns across various digital formats.
- Company: Join a dynamic marketing team at the forefront of digital media.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Shape the future of digital media while making a measurable impact.
- Qualifications: Experience in programmatic campaigns and strong analytical skills required.
- Other info: Collaborative environment with a focus on innovation and performance.
The predicted salary is between 36000 - 60000 £ per year.
Join our Marketing team and deliver high-impact programmatic campaigns at scale. You’ll take ownership of campaign activation working closely with Google and other partners to translate business objectives into measurable results through data-led decisions. This role sits at the heart of an integrated creative and media team, operating within a modern hybrid model of Bank and agency collaboration. It offers a great opportunity to establish your profile while shaping and improving our approach to digital media.
What you’ll do:
- You’ll manage the planning, execution, and optimisation of programmatic campaigns across display, video, audio, CTV, and digital out-of-home (DOOH). At all times, you’ll ensure strategic alignment, operational excellence and measurable business outcomes.
- As part of a hybrid in-house and agency team, you’ll focus on operational excellence, performance and compliance. And you’ll apply best practice in targeting, bidding and creative to improve campaign outcomes and efficiency.
- Set up and quality assure campaigns across formats, including display, video, audio, connected TV and digital out of home.
- Oversee day-to-day campaign delivery, monitoring performance, and resolving delivery or technical issues quickly.
- Manage budgets, pacing and financial processes, making sure reporting is accurate and approvals are followed.
- Deliver clear insights through regular reporting and post campaign analysis, with actionable recommendations.
The skills you’ll need:
- To succeed in this role, you’ll combine hands-on programmatic experience with a strong analytical mindset. You’ll have extensive experience of digital media planning and optimisation within a large matrix organisation.
- Ideally, you’ll have worked both in-house and at an agency. And, you’ll have the ability to work confidently and closely with stakeholders and agency partners to ensure integrated planning, as well as a strong performance culture.
- Proven experience of managing and optimising programmatic campaigns across major demand-side platforms.
- A strong understanding of programmatic buying models, audience strategies and the advertising technology ecosystem.
- Experience of setting up and managing campaign trafficking, quality assurance and technical troubleshooting.
- Analytical skills and confidence in using data and reports to inform decisions.
- Clear communication skills and the ability to explain performance and recommendations to different audiences.
Programmatic Activation Manager employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Activation Manager
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who work with programmatic campaigns. A casual chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies of past campaigns you've managed. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in programmatic advertising. Being able to discuss current events and innovations shows you're passionate and knowledgeable.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Programmatic Activation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Programmatic Activation Manager. Highlight your hands-on programmatic experience and any relevant campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about programmatic marketing and how you can contribute to our team. Be sure to mention your analytical mindset and experience with digital media planning.
Showcase Your Achievements: When detailing your experience, focus on measurable outcomes. Did you improve campaign performance or optimise budgets? We love numbers, so include any stats that demonstrate your success in previous roles!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at NatWest Group
✨Know Your Programmatic Stuff
Make sure you brush up on your knowledge of programmatic buying models and audience strategies. Be ready to discuss your hands-on experience with major demand-side platforms, as this will show that you’re not just familiar with the theory but can also apply it in practice.
✨Showcase Your Analytical Skills
Prepare to demonstrate how you've used data to inform decisions in past campaigns. Bring examples of reports or insights you've generated and be ready to explain how they led to measurable business outcomes. This will highlight your analytical mindset, which is crucial for the role.
✨Communicate Clearly
Practice explaining complex concepts in simple terms. You’ll need to communicate effectively with various stakeholders, so think about how you can break down your campaign strategies and results for different audiences. Clear communication can set you apart from other candidates.
✨Be Ready for Technical Questions
Since the role involves troubleshooting and quality assurance, expect some technical questions during the interview. Brush up on common issues that arise in campaign delivery and think about how you’ve resolved them in the past. Showing your problem-solving skills will impress the interviewers.
