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- Tasks: Lead the development of our Search and Generative Engine Optimisation strategy.
- Company: Join a forward-thinking bank with a dynamic marketing team.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Shape the future of AI-powered search and make a real impact.
- Qualifications: Deep expertise in SEO and strong leadership skills required.
- Other info: Collaborative environment with a focus on innovation and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
Join us as a Search and GEO Lead. Become an integral part of our Marketing team, where you’ll shape how the bank delivers best‑in‑class visibility across Search and AI models. You’ll lead the development of our Search and Generative Engine Optimisation strategy, connecting content, technology and performance to deliver measurable outcomes. This role sits at the heart of an integrated creative and media team, operating within a modern hybrid model of bank and agency collaboration. It offers a great opportunity to establish your profile while shaping our approach to marketing within AI-powered search.
What you’ll do:
- Manage the creation and delivery of our strategy, ensuring that search, content optimisation and user experience are working together to support the bank’s wider business goals.
- Set the direction for how we design and produce content that performs well in Large Language Models and other AI-driven environments.
- Manage and mentor team members to build a culture of collaboration, innovation and continuous improvement.
- Oversee technical SEO, content optimisation and user experience improvements across NatWest domains.
- Partner with website, content, compliance, legal, brand, creative, paid media, social and digital PR teams to amplify organic reach.
- Monitor organic performance and translate data into clear insights and actionable recommendations.
- Evolve reporting frameworks and dashboards to improve visibility of organic performance and impact.
The skills you’ll need:
- Deep organic media expertise, strong leadership skills and a passion for shaping the future of search.
- Extensive experience of leading SEO strategies and delivering best‑in‑class organic performance.
- Experience in shaping content strategies for LLMs or AI-driven platforms.
- A strong understanding of both traditional SEO and the emerging discipline of Generative Engine Optimisation.
- Proficiency using analytics tools (Google Analytics, Adobe Analytics) to evaluate performance and inform decision‑making.
- A clear understanding of the UK search market, as well as regulatory and accessibility requirements.
- The ability to lead multiple initiatives, manage complexity and work collaboratively across large, matrixed teams.
- Experience of coaching and developing others, helping teams grow their skills and impact.
Search and GEO Lead in Manchester employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search and GEO Lead in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more connections we make, the better our chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your SEO strategies and successes. This will help us stand out and demonstrate our expertise in search and content optimisation.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. We should be ready to discuss how we can contribute to their goals, especially in AI-driven environments.
✨Tip Number 4
Apply through our website! It’s the best way to ensure our application gets noticed. Plus, it shows we’re genuinely interested in being part of the team.
We think you need these skills to ace Search and GEO Lead in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Search and GEO Lead role. Highlight your expertise in SEO strategies and any experience with AI-driven platforms to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about shaping the future of search and how your leadership skills can benefit our team. Keep it engaging and relevant!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've delivered best-in-class organic performance in previous roles. We love numbers!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at NatWest Group
✨Know Your SEO Inside Out
Make sure you brush up on both traditional SEO and Generative Engine Optimisation. Be ready to discuss your past experiences in leading SEO strategies and how you've achieved best-in-class organic performance. This will show that you’re not just familiar with the concepts, but that you can apply them effectively.
✨Showcase Your Leadership Skills
Prepare examples of how you've managed and mentored teams in previous roles. Highlight specific instances where you’ve fostered collaboration and innovation. This is key, as the role requires strong leadership to build a culture of continuous improvement.
✨Familiarise Yourself with Analytics Tools
Get comfortable with tools like Google Analytics and Adobe Analytics. Be prepared to discuss how you’ve used these tools to evaluate performance and make data-driven decisions. Showing that you can translate data into actionable insights will set you apart.
✨Understand the UK Search Market
Research the current trends and regulatory requirements in the UK search market. Being able to speak knowledgeably about this will demonstrate your commitment to staying ahead in the field and your understanding of the complexities involved in search marketing.
