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- Tasks: Manage and optimise paid Search campaigns to drive brand growth.
- Company: Join a dynamic Marketing team at a leading company.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Shape impactful Search strategies and collaborate with top partners like Google.
- Qualifications: Experience in paid Search and strong analytical skills required.
- Other info: Exciting role with potential for career advancement in a hybrid work environment.
The predicted salary is between 36000 - 60000 £ per year.
Become a valued member of our Marketing team and deliver the high-performing paid Search activity that supports our growth across brands and customer segments. You'll take ownership of Search campaign activation, working closely with franchise marketing teams and directly with partners like Google to turn business objectives into measurable results. This role sits at the heart of an integrated creative and media team, operating within a modern hybrid model of bank and agency collaboration. It offers a great opportunity to establish your profile while shaping and improving our approach to Search.
Responsibilities
- Manage the planning, execution and optimisation of paid Search campaigns across Google Ads and Microsoft Advertising.
- Focus on strategic alignment, operational excellence, and measurable outcomes through innovation, collaboration and compliance.
- Develop and implement Paid Search strategies as part of a hybrid in-house and agency team that translate business objectives into high-performing campaigns.
- Deliver actionable insights and recommendations to stakeholders through regular reporting and post-campaign analysis.
- Run day-to-day campaign delivery, monitoring performance and resolving delivery or technical issues.
- Apply best practice to keyword targeting, ad copy and bidding strategies to improve efficiency and results.
- Manage budgets, pacing and financial processes, ensuring approvals and controls are followed.
- Complete quality assurance checks for campaign setup and tracking, resolving issues such as tracking errors.
Qualifications
- Hands-on paid Search experience with strong analytical skills.
- Ability to collaborate and communicate clearly with a range of stakeholders, including internal and agency partners.
- Proven experience of running paid Search campaigns across Google Ads and Microsoft Advertising.
- Strong analytical skills and confidence in using data and reports to inform optimisation decisions.
- Experience of using bid management and Search advertising tools to manage campaigns at scale.
- Knowledge of applying web analytics tools to understand performance and user behaviour.
- Clear communication and stakeholder management skills, with the ability to explain results and recommendations.
Search Activation Manager in Manchester employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search Activation Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past paid Search campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to Search activation. Be ready to discuss your analytical skills and how you've used data to drive campaign success.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team.
We think you need these skills to ace Search Activation Manager in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Search Activation Manager role. Highlight your hands-on paid Search experience and any successful campaigns you've managed to grab our attention!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about Search marketing and how your analytical skills can contribute to our team. Don't forget to mention your experience with Google Ads and Microsoft Advertising.
Showcase Your Analytical Skills: Since this role requires strong analytical skills, be sure to include examples of how you've used data to inform your decisions in past campaigns. We love seeing how you’ve turned insights into actionable strategies!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at NatWest Group
✨Know Your Search Stuff
Make sure you brush up on your knowledge of paid Search campaigns, especially Google Ads and Microsoft Advertising. Be ready to discuss specific strategies you've used in the past and how they led to measurable results. This shows you're not just familiar with the tools, but you know how to leverage them effectively.
✨Show Off Your Analytical Skills
Prepare to talk about how you've used data to inform your decisions in previous roles. Bring examples of reports or insights you've generated that led to campaign optimisations. This will demonstrate your strong analytical skills and your ability to turn data into actionable recommendations.
✨Collaboration is Key
Since this role involves working closely with various stakeholders, think of examples where you've successfully collaborated with teams or partners. Highlight your communication skills and how you've managed relationships to achieve common goals. This will show that you're a team player who can thrive in a hybrid model.
✨Be Ready for Technical Questions
Expect some technical questions about campaign setup, tracking, and troubleshooting. Brush up on best practices for keyword targeting, ad copy, and bidding strategies. Being able to discuss these topics confidently will show that you have the hands-on experience they're looking for.
