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- Tasks: Manage and optimise high-impact programmatic campaigns across various digital formats.
- Company: Join a dynamic marketing team at a leading organisation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Shape the future of digital media while making a measurable impact.
- Qualifications: Experience in programmatic campaigns and strong analytical skills required.
- Other info: Collaborative environment with a focus on innovation and performance.
The predicted salary is between 36000 - 60000 £ per year.
Join our Marketing team and deliver high-impact programmatic campaigns at scale. You'll take ownership of campaign activation working closely with Google and other partners to translate business objectives into measurable results through data-led decisions. This role sits at the heart of an integrated creative and media team, operating within a modern hybrid model of Bank and agency collaboration. It offers a great opportunity to establish your profile while shaping and improving our approach to digital media.
What you'll do:
- Manage the planning, execution, and optimisation of programmatic campaigns across display, video, audio, connected TV (CTV), and digital out-of-home (DOOH).
- Ensure strategic alignment, operational excellence and measurable business outcomes.
- As part of a hybrid in-house and agency team, focus on operational excellence, performance and compliance.
- Apply best practice in targeting, bidding and creative to improve campaign outcomes and efficiency.
- Set up and quality assure campaigns across formats, including display, video, audio, connected TV and digital out of home.
- Oversee day-to-day campaign delivery, monitoring performance, and resolving delivery or technical issues quickly.
- Manage budgets, pacing and financial processes, making sure reporting is accurate and approvals are followed.
- Deliver clear insights through regular reporting and post campaign analysis, with actionable recommendations.
Qualifications:
- To succeed in this role, you'll combine hands-on programmatic experience with a strong analytical mindset.
- You'll have extensive experience of digital media planning and optimisation within a large matrix organisation.
- Ideally, you'll have worked both in-house and at an agency.
- You'll have the ability to work confidently and closely with stakeholders and agency partners to ensure integrated planning, as well as a strong performance culture.
- Proven experience of managing and optimising programmatic campaigns across major demand-side platforms.
- A strong understanding of programmatic buying models, audience strategies and the advertising technology ecosystem.
- Experience of setting up and managing campaign trafficking, quality assurance and technical troubleshooting.
- Analytical skills and confidence in using data and reports to inform decisions.
- Clear communication skills and the ability to explain performance and recommendations to different audiences.
Programmatic Activation Manager in Manchester employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Activation Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who work with programmatic campaigns. Attend events, webinars, or even casual meet-ups to make connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past programmatic campaigns. Highlight your analytical mindset and how you’ve used data to drive results – this will make you stand out!
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of programmatic buying models and audience strategies. Be ready to discuss how you’ve tackled challenges in campaign delivery and optimisation – real examples go a long way!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Programmatic Activation Manager in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Programmatic Activation Manager. Highlight your hands-on programmatic experience and any relevant campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about programmatic marketing and how you can contribute to our team. Be sure to mention your analytical mindset and experience with digital media planning.
Showcase Your Achievements: When detailing your past experiences, focus on measurable outcomes. Did you improve campaign performance or optimise budgets? We love numbers, so share those successes that demonstrate your impact in previous roles!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at NatWest Group
✨Know Your Programmatic Stuff
Make sure you brush up on your programmatic advertising knowledge. Understand the different buying models, audience strategies, and the tech behind it all. Be ready to discuss how you've applied this in past roles, especially in managing campaigns across various platforms.
✨Show Off Your Analytical Skills
Prepare to demonstrate your analytical mindset. Bring examples of how you've used data to drive decisions in previous campaigns. Think about specific metrics you’ve improved and be ready to explain how you achieved those results.
✨Communicate Clearly
Since you'll be working with various stakeholders, practice explaining complex concepts in simple terms. Prepare to share how you've communicated campaign performance and insights to different audiences in the past.
✨Be Ready for Problem-Solving
Expect questions about troubleshooting and resolving technical issues. Have a few examples ready where you successfully managed campaign delivery challenges. This will show your operational excellence and ability to think on your feet.
