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For Companies At a Glance
- Tasks: Lead and optimise high-impact digital and social media campaigns across multiple platforms.
- Company: Join a leading bank with a modern, collaborative marketing team.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Shape the future of digital media while making a real impact in a dynamic environment.
- Qualifications: Expertise in digital media planning, strong analytical skills, and relevant certifications.
- Other info: Great opportunity to mentor junior team members and enhance your career.
The predicted salary is between 36000 - 60000 £ per year.
Join our Marketing team and shape how the bank delivers high-impact digital and social media campaigns at scale. You’ll lead the optimisation, delivery and performance of complex, multi-channel campaigns, working closely with franchise marketing teams and directly with partners like Google and Meta. This role sits at the heart of an integrated creative and media team, operating within a modern hybrid model of bank and agency collaboration. It offers a great opportunity to establish your profile while shaping and improving our approach to digital media.
What you’ll do
- As our Digital Media Optimisation Lead, you’ll plan, optimise and deliver complex cross-platform digital and social media campaigns. To make sure this activity aligns with our objectives, budget and compliance standards, you’ll coordinate with our specialist teams and partners as well as platforms and publishers.
- Working in a hybrid in-house and agency team, you’ll ensure our campaigns are delivered on time, within budget and aligned with agreed objectives, maintaining strong financial and operational control.
- Your day-to-day responsibilities will include:
- Tracking performance closely, and turning data into clear insights, as well as recommending creative and media optimisations to improve outcomes.
- Providing clear, timely updates on spend and performance to support fast and effective decision making.
- Acting as the central point of integration across owned, earned and paid media activity, helping teams work together more effectively.
- Supporting and coaching junior team members, sharing expertise and building capability across the team.
The skills you’ll need
- To succeed in this role, you’ll need to bring deep expertise in digital and social media planning and optimisation, across multiple platforms. You’ll have the confidence to work with senior stakeholders and manage complex activity. And ideally, you’ve gained your experience in both in-house and agency environments.
- You’ll also need to have:
- Professional certifications such as Meta Blueprint, Google Video Ads and LinkedIn Insider, with advanced proficiency in the Sprinklr (or similar) social media management platform.
- Strong analytical skills, with experience using data and reporting to drive insight, optimisation and continuous improvement.
- A clear understanding of digital media best practice, including creative requirements, production workflows and performance levers.
- Experience managing budgets and financial processes, including forecasting, purchase orders and reconciliation.
- The ability to coordinate cross-functional teams and communicate clearly with stakeholders at all levels.
Digital Media Optimisation Lead in Manchester employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Media Optimisation Lead in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies of your past campaigns. This will give potential employers a clear view of what you can bring to the table, especially in digital media optimisation.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to digital media. Be ready to discuss how you've optimised campaigns in the past and the results you've achieved.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team and contributing to our digital media success.
We think you need these skills to ace Digital Media Optimisation Lead in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Media Optimisation Lead. Highlight your experience with digital and social media campaigns, especially any work with platforms like Google and Meta. We want to see how your skills align with what we’re looking for!
Showcase Your Achievements: Don’t just list your responsibilities; show us what you’ve achieved! Use metrics and data to demonstrate how you’ve optimised campaigns in the past. This will help us understand the impact you can bring to our team.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate straightforward communication, so make sure your key points stand out. This will help us quickly see why you’re a great fit for the role.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to track your application and ensure it reaches the right people. Don’t miss out on this opportunity!
How to prepare for a job interview at NatWest Group
✨Know Your Digital Media Inside Out
Make sure you brush up on the latest trends and best practices in digital media optimisation. Familiarise yourself with platforms like Google and Meta, and be ready to discuss how you've successfully managed campaigns across multiple channels.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to turn data into actionable insights. Bring examples of how you've used analytics to optimise campaigns in the past, and be ready to discuss specific metrics that matter in digital media.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific challenges in campaign management. Think about scenarios where you've had to coordinate with different teams or manage budgets, and prepare clear, concise responses.
✨Highlight Your Coaching Experience
Since this role involves supporting and coaching junior team members, be prepared to share examples of how you've mentored others. Discuss your approach to building capability within a team and how it has led to improved performance.
