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- Tasks: Lead our media strategy and drive brand growth through innovative media planning.
- Company: Join a dynamic marketing team at a forward-thinking brand.
- Benefits: Competitive salary, creative environment, and opportunities for professional development.
- Why this job: Shape the future of media and make a real impact on brand visibility.
- Qualifications: Significant media leadership experience and strong data storytelling skills.
- Other info: Collaborative culture with a focus on innovation and continuous improvement.
The predicted salary is between 48000 - 72000 ÂŁ per year.
Join our expert marketing team to set and own our multi‑year brand media vision, shaping channel strategy to drive measurable commercial growth across paid, owned and earned media.
You’ll be the brand’s key subject matter expert on Media, orchestrating senior stakeholders, challenging agency partners, and governing significant media investment with rigorous commercial discipline, transparency and measurement‑led decision‑making.
You will champion modern, future‑focused media best practice, embedding test‑and‑learn, innovation and continuous improvement to keep the brand culturally relevant, effective and impactful at scale.
As our Media Lead, you will guide big, long‑term decisions about where and how we invest in media, making sure every choice is grounded in insight and drives real impact. You’ll bring clarity to complexity, inspire confidence with senior leaders, and help the organisation see media not just as spend, but as a powerful engine for brand growth.
This critical role is about shaping how our brands show up in the world. So you’ll own and execute the media strategy, principles and plans that influence our brands and customer franchises. You’ll also expertly manage senior stakeholders around clear priorities, owning significant media budget and driving data‑led media decision making at every level.
As part of this role, you will:
- Lead the creation and syndication of our multi-year omni-channel brand media strategy, embedding audience, performance and industry data as core inputs for planning and optimisation.
- Manage and evolve our media agency relationship to drive effectiveness, innovation and a strong performance culture.
- Lead governance, approvals and assurance across all brand media activity, and build in‑house capability for media innovation, experimentation and measurement.
- Orchestrate enterprise‑wide media planning processes, embedding customer insight and performance data to drive business outcomes, and own and nurture direct relationships with media owners, activation partners and industry leaders.
The skills you’ll need:
To succeed in your application, we’ll ask that you bring significant media leadership experience (from either a brand or agency background). You also have a rich understanding of the modern media landscape and how to improve media measurement.
Crucially, you can expertly use data for storytelling and you’re a natural collaborator. You have the ability to work with a wide range of stakeholders, building alignment through clear, outcome‑focused recommendations. You can also manage complexity across brands, channels and stakeholders, bringing valuable external insight into our daily work.
We’ll expect you to have:
- Extensive understanding of media planning and buying across the full marketing funnel, as well as long and short‑term measurement.
- Demonstrable experience of setting and evolving long term media strategies to drive challenging commercial outcomes.
- Advanced commercial acumen and detailed understanding of key tools such as Marketing Mix Modelling and Brand Health tracking.
- Proven experience of managing significant budgets, and making prioritisation decisions across multiple brands or customer segments.
- Experience of leading, motivating and upskilling teams, as well as creating a culture of innovation and continuous improvement.
Media Lead in London employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on a Media Lead role that’s not even advertised yet.
✨Tip Number 2
Show off your expertise! Create a portfolio or case studies showcasing your media strategies and successes. This will help you stand out when chatting with potential employers about how you can drive brand growth.
✨Tip Number 3
Prepare for interviews by brushing up on the latest media trends and tools. Be ready to discuss how you’ve used data to make impactful decisions in past roles. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Media Lead in London
Some tips for your application 🫡
Show Your Media Savvy: Make sure to highlight your experience in media leadership and your understanding of the modern media landscape. We want to see how you've used data for storytelling and how you've driven commercial outcomes through effective media strategies.
Tailor Your Application: Don’t just send a generic CV and cover letter! Tailor your application to reflect the specific skills and experiences mentioned in the job description. We love seeing candidates who take the time to connect their background with what we’re looking for.
Be Clear and Concise: When writing your application, clarity is key. We appreciate straightforward language that gets to the point. Avoid jargon unless it’s relevant, and make sure your recommendations are outcome-focused and easy to understand.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at NatWest Group
✨Know Your Media Landscape
Before the interview, dive deep into the current media landscape. Familiarise yourself with recent trends, key players, and innovative strategies that are making waves. This will not only show your passion for the role but also help you speak confidently about how you can contribute to shaping the brand's media vision.
✨Prepare Data-Driven Insights
Since this role heavily relies on data-led decision-making, come prepared with examples of how you've used data to drive media strategies in the past. Think about specific campaigns where you’ve measured success and how those insights can translate into future growth for the company.
✨Showcase Your Stakeholder Management Skills
Be ready to discuss your experience in managing senior stakeholders and agency relationships. Prepare anecdotes that highlight your ability to build alignment and inspire confidence among diverse teams. This will demonstrate your collaborative nature and leadership skills, which are crucial for this role.
✨Emphasise Continuous Improvement
Talk about your commitment to innovation and continuous improvement in media practices. Share examples of how you've implemented test-and-learn approaches in previous roles, and be ready to discuss how you would embed this culture within the team to keep the brand relevant and impactful.
